Associate Field Marketing Manager - Central
Align Technology, Granite Heights, Wisconsin, United States
Overview
Description
This position is ideal for experienced field marketing professionals to join the Marketing team as an Associate Field Marketing Manager, responsible for driving local market engagement and supporting provider growth initiatives. Partnering with sales, professional marketing, communication and creative teams, you’ll deliver practice-level marketing strategies, education, and tools that strengthen patient acquisition and conversion as well as support execution of local marketing events. This role is remote and covers East Coast/Southeast local DMAs with up to 30% travel. The Associate Field Marketing Manager will report to the Senior Manager, Field & Practice Marketing.
Location
US-Texas-Remote
Responsibilities
Equip practices with brand essentials, onboarding toolkits, and playbooks to strengthen patient acquisition and conversion.
Deliver practice marketing training, in-person workshops, and virtual sessions covering:
Social media best practices (organic and paid)
Digital content creation and editing tools
Leveraging promotional opportunities, in-practice merchandising solutions and co-branded materials
Educate providers on using Align’s Practice Marketing Hub and Canva-like tools to create compliant, co-branded content
Collaborate with sales leadership to identify regional focus areas and execute Joint Business Plans (JBPs) with targeted practices
Unlock and manage unique regional promotions tailored to market needs
Partner with the consumer marketing team and agencies to execute local consumer events
Manage co-op marketing programs and plug-and-play merchandising initiatives for eligible providers
Identify and assess local market trends, practice initiatives, and patient needs to inform marketing strategies
Cross-functional Collaboration
Work with Sales to align marketing with growth opportunities
Collaborate with Consumer marketing to leverage campaigns for patient conversion
Coordinate with Creative and Brand teams to ensure materials are compliant and on-brand
What We’re Looking For
Education: Bachelor’s degree in Marketing, Business, Communications, or related field
Experience: 4+ years in field marketing, trade marketing, or channel marketing, preferably in healthcare, dental, or consumer goods
Skills: Strong understanding of consumer marketing tactics, digital and in-practice marketing; proficiency with social content creation/editing and presentation platforms
Communication: Excellent presentation, training, and interpersonal skills; ability to engage internal teams and external providers
Teamwork: Proven ability to work cross-functionally in a fast-paced environment
KPIs: Case volume growth in supported local practices; adoption rate of marketing toolkits and campaigns; measurable JBP outcomes; provider engagement and satisfaction
Pay Transparency If provided, base salary or wage rate ranges are those Align reasonably expects to set for the posted position. Actual placement depends on individual skills and experience, plus total compensation and equity. For locations outside the primary location, base salary will be adjusted geographically. Field Sales roles may list base pay only and may include incentive plans. Cost of living adjustments may apply.
Benefits We are pleased to provide a description of benefits Align offers to full-time employees in this position. Highlights include:
Medical, dental, and vision coverage; Health Savings Account options
Family and dependent care benefits, including Back-up Child/Elder Care
Parental Leave, paid holidays, vacation and sick time accruals, and bereavement leave
Retirement plans with company match, Employee Stock Purchase Program
Life Insurance, disability coverage, flexible spending accounts
Commuter benefits and voluntary insurance options
To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
Applicant Privacy Policy & Equal Opportunity Review our Applicant Privacy Policy for additional information. Align Technology is an equal opportunity employer. We provide equal employment opportunities in all practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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Description
This position is ideal for experienced field marketing professionals to join the Marketing team as an Associate Field Marketing Manager, responsible for driving local market engagement and supporting provider growth initiatives. Partnering with sales, professional marketing, communication and creative teams, you’ll deliver practice-level marketing strategies, education, and tools that strengthen patient acquisition and conversion as well as support execution of local marketing events. This role is remote and covers East Coast/Southeast local DMAs with up to 30% travel. The Associate Field Marketing Manager will report to the Senior Manager, Field & Practice Marketing.
Location
US-Texas-Remote
Responsibilities
Equip practices with brand essentials, onboarding toolkits, and playbooks to strengthen patient acquisition and conversion.
Deliver practice marketing training, in-person workshops, and virtual sessions covering:
Social media best practices (organic and paid)
Digital content creation and editing tools
Leveraging promotional opportunities, in-practice merchandising solutions and co-branded materials
Educate providers on using Align’s Practice Marketing Hub and Canva-like tools to create compliant, co-branded content
Collaborate with sales leadership to identify regional focus areas and execute Joint Business Plans (JBPs) with targeted practices
Unlock and manage unique regional promotions tailored to market needs
Partner with the consumer marketing team and agencies to execute local consumer events
Manage co-op marketing programs and plug-and-play merchandising initiatives for eligible providers
Identify and assess local market trends, practice initiatives, and patient needs to inform marketing strategies
Cross-functional Collaboration
Work with Sales to align marketing with growth opportunities
Collaborate with Consumer marketing to leverage campaigns for patient conversion
Coordinate with Creative and Brand teams to ensure materials are compliant and on-brand
What We’re Looking For
Education: Bachelor’s degree in Marketing, Business, Communications, or related field
Experience: 4+ years in field marketing, trade marketing, or channel marketing, preferably in healthcare, dental, or consumer goods
Skills: Strong understanding of consumer marketing tactics, digital and in-practice marketing; proficiency with social content creation/editing and presentation platforms
Communication: Excellent presentation, training, and interpersonal skills; ability to engage internal teams and external providers
Teamwork: Proven ability to work cross-functionally in a fast-paced environment
KPIs: Case volume growth in supported local practices; adoption rate of marketing toolkits and campaigns; measurable JBP outcomes; provider engagement and satisfaction
Pay Transparency If provided, base salary or wage rate ranges are those Align reasonably expects to set for the posted position. Actual placement depends on individual skills and experience, plus total compensation and equity. For locations outside the primary location, base salary will be adjusted geographically. Field Sales roles may list base pay only and may include incentive plans. Cost of living adjustments may apply.
Benefits We are pleased to provide a description of benefits Align offers to full-time employees in this position. Highlights include:
Medical, dental, and vision coverage; Health Savings Account options
Family and dependent care benefits, including Back-up Child/Elder Care
Parental Leave, paid holidays, vacation and sick time accruals, and bereavement leave
Retirement plans with company match, Employee Stock Purchase Program
Life Insurance, disability coverage, flexible spending accounts
Commuter benefits and voluntary insurance options
To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
Applicant Privacy Policy & Equal Opportunity Review our Applicant Privacy Policy for additional information. Align Technology is an equal opportunity employer. We provide equal employment opportunities in all practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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