PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
As aSearch Marketing Managerat adidas your role is to drive organic traffic to adidasUSeComthrough SEO initiatives. You work with internal and external partners toleveragethe power of the adidas brand to grow organic trafficthrough the support of promotional and go-to-market initiatives. The SEOand paid searchteamsaregrowth enginesfor one ofadidas.com’slargest acquisition channels, and this rolewill bekey tointegratingallfacetsof SEO (technical, on-site, GTM, offsite, editorial)to help meet/exceed KPI targets and increase efficiency and ROIon our traffic generation initiatives.
KEY RESPONSIBILITIES
Scope: Accountable fororganic trafficand revenuegenerationvia partnerships and content marketing.
- Supportfull-funnel traffic generation initiativesbycoordinating SEO workstreams; managing projectsfrom concept development to final delivery
- Hands-onsupportofgo-to-marketand promotionalcampaigns from a data-driven SEO perspective
- Support agency partner relationships with a focus on measuring impact and documenting ROI
- Ensure SEO deliverables and output are meeting expectations
- Ownership ofreporting coveringtraffic generation,partnership marketing, and PR outreach
- Reports caninclude:link acquisition,conversion and traffic lift from links, impact of content efforts to larger brand initiatives outside of traditional KPI’s.
- Leverage reporting and data insights tooptimizethe program by adjusting agency and team efforts
- Support SEO teammates with page optimization experiments,andA/B testing
- Identifyand build business cases toexplore new opportunities andsupportSEOobjectives
- Active collaboration with Global SEOand marketleads; including participation in seasonal planning,cross-functional initiatives, regular alignment meetings,sharing best practices,and culture building
- Educate and buildallies in marketfor your functional areaof SEO and SEOholisticallyby communicating the impact ofyour actions on business objectives
- Leverage data and team insights to build presentations
- Regular participation in seasonal Digital Planning calendar workshops
KEY RELATIONSHIPS
- Performance Marketing
- Digital Analytics
- NAMBrand & Brand Marketing
- Newsrooms, PR, EIM,and Sports Marketing
- NAMeComteams
- Digital Activation
KNOWLEDGE, SKILLS AND ABILITIES
- Experiencewith digital marketing in a brand environment
- Experience in eCommerce environment
- Experience in leading a teamis a plus
- Strongcommunication& negotiationskills, comfortable presenting complex topics to stakeholders atvariousorganizational levels both in person and remotely.
- Ability to lead a team and foster an inclusive teamculture.
- Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
- Creative and energetic team player who has a passion for traffic generation
- Extensive experience with content marketing – strategy, production, outreach
- Extensiveexperience with traffic analytics tools
- Extensiveexperience with SEO tools: keyword tracking, keyword research,domainanalysis,crawland log analysis
- Extensiveexperience with reporting tools
- Very goodproject and account management skills
- Fluent English, both verbally and written
MINIMUM QUALIFICATIONS
- 4-7+ years of digital marketing experience in organic traffic generation, paid media, or content marketing in-house or at a leading traffic agency.
- Proficiencywith some orall ofthese SEO tools/platforms: Google Search Console, Bing Webmaster Tools,Nightwatch, Moz/Stat,Semrush,Ahrefs, Screaming FrogSEO Spider,Adobeand Google Analytics
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employeesare able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible foreducationassistanceand generous Leave policies including12 weeksof paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance. Employeesaccrueprorated flexible time off in theamount.4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.The working location of this position is Portland, OR.
Though our teammates hail from all corners of the world, our working language is English.
OUR CULTURE & CORE VALUES
- COURAGE:Speak up when you see an opportunity; step up when you see a need.
- OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.