Responsibilities
Assist in the creation, and editing of marketing content across channels, including emails, social media, blogs and product communications. Help maintain and evolve product positioning and messaging in line with market trends and customer insights. Support go-to-market plans for new features, services and thought leadership initiatives. Coordinate with subject matter experts to turn technical concepts into clear, accessible content. Own tactical execution and performance of paid media campaigns, including Google Ads and LinkedIn Ads. Develop and manage multi-touch campaigns across the funnel that align with product marketing priorities and sales goals. Partner with demand generation and marketing operations teams to ensure proper campaign setup, tracking and attribution in Marketo and Salesforce. Build and execute lead nurture flows, retargeting programs and audience segmentation strategies to optimize lead conversion and sales velocity from all channels including tradeshows, paid ads and organic website conversions. Requirements
5 years of related experience, including a minimum of 3 years experience in demand generation, product marketing, or full-stack B2B marketing roles, or an equivalent combination of education and experience Strong experience executing paid media campaigns and optimizing demand funnels Hands-on familiarity with Salesforce, Marketo (or similar marketing automation tools), and Google Analytics Solid writing and editing skills across multiple formats and audiences Proven ability to translate technical or product details into compelling content Analytical mindset with comfort working in dashboards and manipulating data Strong cross-functional collaborator who can drive initiatives across teams Preferred
5-7 years of related experience Experience marketing to financial institutions, banks or fintech audiences Prior work in telecom, identity, or highly regulated B2B industries Familiarity with SEO, A/B testing and web optimization tactics Certifications in Salesforce, Marketo, HubSpot or Google Ads a plus Benefits
100% Company Paid Medical, Dental and Vision insurance for you and your family! 401(k) Savings Plan with Employer Contribution 100% Company Paid Short- and Long-Term Disability 100% Company Paid Life Insurance Flexible Time Off program A Variety of Voluntary Benefits
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Assist in the creation, and editing of marketing content across channels, including emails, social media, blogs and product communications. Help maintain and evolve product positioning and messaging in line with market trends and customer insights. Support go-to-market plans for new features, services and thought leadership initiatives. Coordinate with subject matter experts to turn technical concepts into clear, accessible content. Own tactical execution and performance of paid media campaigns, including Google Ads and LinkedIn Ads. Develop and manage multi-touch campaigns across the funnel that align with product marketing priorities and sales goals. Partner with demand generation and marketing operations teams to ensure proper campaign setup, tracking and attribution in Marketo and Salesforce. Build and execute lead nurture flows, retargeting programs and audience segmentation strategies to optimize lead conversion and sales velocity from all channels including tradeshows, paid ads and organic website conversions. Requirements
5 years of related experience, including a minimum of 3 years experience in demand generation, product marketing, or full-stack B2B marketing roles, or an equivalent combination of education and experience Strong experience executing paid media campaigns and optimizing demand funnels Hands-on familiarity with Salesforce, Marketo (or similar marketing automation tools), and Google Analytics Solid writing and editing skills across multiple formats and audiences Proven ability to translate technical or product details into compelling content Analytical mindset with comfort working in dashboards and manipulating data Strong cross-functional collaborator who can drive initiatives across teams Preferred
5-7 years of related experience Experience marketing to financial institutions, banks or fintech audiences Prior work in telecom, identity, or highly regulated B2B industries Familiarity with SEO, A/B testing and web optimization tactics Certifications in Salesforce, Marketo, HubSpot or Google Ads a plus Benefits
100% Company Paid Medical, Dental and Vision insurance for you and your family! 401(k) Savings Plan with Employer Contribution 100% Company Paid Short- and Long-Term Disability 100% Company Paid Life Insurance Flexible Time Off program A Variety of Voluntary Benefits
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