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Account-Based Marketing Specialist

Aledade, Atlanta, Georgia, United States, 30383

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Employer Industry: Healthcare Services

Why consider this job opportunity

Opportunity for career advancement and growth within the organization

Work remotely anywhere within the continental U.S.

Comprehensive benefits package, including health, dental, and vision insurance paid up to 80%

Robust time-off plan with 21 days of PTO in your first year and 11 paid holidays

12 weeks paid parental leave for all new parents

Stock options and 401(k) with up to 4% match

What to Expect (Job Responsibilities)

Research and map out the buying committee in strategic accounts, including key decision-makers and influencers

Conduct discovery calls with relevant stakeholders to understand their needs and align solutions

Develop and execute personalized outreach strategies to generate qualified leads within designated strategic accounts

Partner with Strategic Marketing to support targeted campaigns and activities, aligning messaging to specific account needs

Maintain accurate and timely records of all prospecting and engagement activities on sales and marketing platforms

What is Required (Qualifications)

Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field

At least 6 years of experience in sales, business development, or related roles in the healthcare industry

Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments

Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships

High level of organization and time management skills, enabling effective prioritization in a fast-paced environment

How to Stand Out (Preferred Qualifications)

Strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models

Experience with CRM systems like Salesforce and sales cadence software like Outreach

Proactive and adaptable approach, thriving in dynamic and evolving market landscapes

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