Overview
Fortidia, Lakewood, CO. Hybrid schedule: WFH Monday & Friday; In-office Tuesday, Wednesday, Thursday. We are an equal opportunity employer committed to an inclusive hiring process and adjustments during recruitment if needed. We are searching for a National Marketing Manager who will drive scalable demand generation, brand consistency, and marketing performance across Fortidia US brands. This role serves as the central engine for national marketing execution—translating growth strategy into measurable results that directly support franchisee revenue, systemwide growth, and customer acquisition. The National Marketing Manager will report to the VP of Marketing. Operating within Fortidia US’s redesigned, growth-oriented marketing organization, the role owns national demand programs, paid and owned channel performance, content strategy, and digital platform effectiveness. The position is accountable for performance outcomes, not activity. Main Tasks and Responsibilities Responsibilities
Media Performance & Paid Channel Oversight Digital Platform, Website & SEO Leadership Content Strategy & Brand Enablement Performance Management & Accountability Agency & Partner Management (Hybrid Model) Leadership Expectations Key Success Metrics National Demand Generation & Growth Execution: plan, execute, and optimize national demand generation programs across all Fortidia US brands Drive measurable pipeline, lead quality, and revenue contribution at system and franchise levels Align marketing investments with growth priorities, customer acquisition, and account expansion Partner with Sales, Field Marketing, and Product leaders to align national programs with local execution Directly manage the Media Performance Specialist Own national paid media strategy, budget allocation, and performance optimization Establish ROI benchmarks, attribution standards, and reporting cadence Optimize channel mix, spend efficiency, and campaign effectiveness Directly manage the Website / SEO Manager; own website performance across Fortidia US brands, traffic growth, conversion optimization, and platform health Ensure SEO supports national demand and local franchise visibility Partner with IT, external vendors, and brand stakeholders to maintain scalable, high-performing digital platforms Directly manage the Content Creator; own national content strategy ensuring consistent brand voice, messaging, and positioning Oversee creation of demand-driving content, franchise enablement assets, and campaign materials Ensure content supports the full customer journey from awareness to conversion and retention Establish clear performance metrics tied to growth, revenue impact, and franchise adoption Own dashboards, reporting, and executive-level insights related to national marketing performance Hold team members accountable for outcomes, timelines, and quality of execution Use data to drive prioritization, resource allocation, and continuous improvement Leverage external agencies and partners to extend execution capacity as needed Manage scope, performance expectations, and ROI of external resources Ensure external partners operate within Fortidia US brand standards and measurement frameworks Act as a player-coach: capable of strategic leadership while remaining close to execution Drive clarity, focus, and accountability within a lean team Make disciplined decisions around priorities, trade-offs, and investment Collaborate across Marketing, Sales, Product, Operations, and Field teams Model a results-oriented, franchise-first mindset Contribution to 10–20% annual systemwide revenue growth Lead volume, quality, and conversion rates at franchise level Marketing ROI and efficiency of spend Website traffic growth, conversion rates, and SEO performance Franchise adoption and satisfaction with national marketing programs Qualifications
8–12 years of progressive marketing experience with emphasis on demand generation and digital performance Proven experience leading paid media, website, SEO, and content functions Demonstrated ability to link marketing activity to revenue outcomes Experience managing and developing high-performing teams Strong analytical mindset with experience using performance data to drive decisions Experience in multi-location, franchise, or distributed business models strongly preferred What We Offer
A vibrant international environment in a growing company Extensive training and development opportunities, including an E-learning platform A multicultural organizational structure and team Hybrid policy (60/40), flexible start times, and ½ day Fridays during Summer & Winter months Annual base salary in the $115k-$145k range based on experience Performance-based bonus up to 20% of base salary Competitive compensation package including Medical, Dental, Vision, PTO, 401(k) match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and EAP Collaborative, respectful, and growth-focused team culture Flexible work from home options available. PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage, and pay employees in specific local locations.
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Fortidia, Lakewood, CO. Hybrid schedule: WFH Monday & Friday; In-office Tuesday, Wednesday, Thursday. We are an equal opportunity employer committed to an inclusive hiring process and adjustments during recruitment if needed. We are searching for a National Marketing Manager who will drive scalable demand generation, brand consistency, and marketing performance across Fortidia US brands. This role serves as the central engine for national marketing execution—translating growth strategy into measurable results that directly support franchisee revenue, systemwide growth, and customer acquisition. The National Marketing Manager will report to the VP of Marketing. Operating within Fortidia US’s redesigned, growth-oriented marketing organization, the role owns national demand programs, paid and owned channel performance, content strategy, and digital platform effectiveness. The position is accountable for performance outcomes, not activity. Main Tasks and Responsibilities Responsibilities
Media Performance & Paid Channel Oversight Digital Platform, Website & SEO Leadership Content Strategy & Brand Enablement Performance Management & Accountability Agency & Partner Management (Hybrid Model) Leadership Expectations Key Success Metrics National Demand Generation & Growth Execution: plan, execute, and optimize national demand generation programs across all Fortidia US brands Drive measurable pipeline, lead quality, and revenue contribution at system and franchise levels Align marketing investments with growth priorities, customer acquisition, and account expansion Partner with Sales, Field Marketing, and Product leaders to align national programs with local execution Directly manage the Media Performance Specialist Own national paid media strategy, budget allocation, and performance optimization Establish ROI benchmarks, attribution standards, and reporting cadence Optimize channel mix, spend efficiency, and campaign effectiveness Directly manage the Website / SEO Manager; own website performance across Fortidia US brands, traffic growth, conversion optimization, and platform health Ensure SEO supports national demand and local franchise visibility Partner with IT, external vendors, and brand stakeholders to maintain scalable, high-performing digital platforms Directly manage the Content Creator; own national content strategy ensuring consistent brand voice, messaging, and positioning Oversee creation of demand-driving content, franchise enablement assets, and campaign materials Ensure content supports the full customer journey from awareness to conversion and retention Establish clear performance metrics tied to growth, revenue impact, and franchise adoption Own dashboards, reporting, and executive-level insights related to national marketing performance Hold team members accountable for outcomes, timelines, and quality of execution Use data to drive prioritization, resource allocation, and continuous improvement Leverage external agencies and partners to extend execution capacity as needed Manage scope, performance expectations, and ROI of external resources Ensure external partners operate within Fortidia US brand standards and measurement frameworks Act as a player-coach: capable of strategic leadership while remaining close to execution Drive clarity, focus, and accountability within a lean team Make disciplined decisions around priorities, trade-offs, and investment Collaborate across Marketing, Sales, Product, Operations, and Field teams Model a results-oriented, franchise-first mindset Contribution to 10–20% annual systemwide revenue growth Lead volume, quality, and conversion rates at franchise level Marketing ROI and efficiency of spend Website traffic growth, conversion rates, and SEO performance Franchise adoption and satisfaction with national marketing programs Qualifications
8–12 years of progressive marketing experience with emphasis on demand generation and digital performance Proven experience leading paid media, website, SEO, and content functions Demonstrated ability to link marketing activity to revenue outcomes Experience managing and developing high-performing teams Strong analytical mindset with experience using performance data to drive decisions Experience in multi-location, franchise, or distributed business models strongly preferred What We Offer
A vibrant international environment in a growing company Extensive training and development opportunities, including an E-learning platform A multicultural organizational structure and team Hybrid policy (60/40), flexible start times, and ½ day Fridays during Summer & Winter months Annual base salary in the $115k-$145k range based on experience Performance-based bonus up to 20% of base salary Competitive compensation package including Medical, Dental, Vision, PTO, 401(k) match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and EAP Collaborative, respectful, and growth-focused team culture Flexible work from home options available. PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage, and pay employees in specific local locations.
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