Overview
The CRM Lifecycle Marketing Manager will be responsible for shaping and executing customer lifecycle strategies that drive more intentional, coordinated, and effective CRM communications across Stellantis brands. This role focuses on developing customer journeys, aligning communications across teams, and helping establish governance models that balance business needs with a strong customer experience.
As Stellantis continues to evolve and optimize its CRM capabilities, this role will play a key part in ensuring lifecycle marketing efforts are strategic, scalable, and set up for long-term success. The ideal candidate brings hands-on CRM experience, strong lifecycle marketing instincts, and the ability to work across a complex, matrixed organization.
Responsibilities
Develop and manage customer lifecycle strategies across prospect, owner, and retained customer journeys
Define and document end-to-end customer journeys, including key triggers, messaging priorities, and moments that matter
Partner with brand and channel teams to ensure CRM communications align to lifecycle intent rather than isolated campaigns
Identify opportunities to improve relevance, sequencing, and progression across CRM touchpoints
Help establish and maintain a CRM governance framework that prevents over-communication and improves coordination across teams
Support the development of communication guardrails, including frequency management, prioritization, and audience eligibility
Act as a point of alignment when multiple CRM initiatives compete for the same audiences
Promote best practices for lifecycle-driven planning and customer-first decision making
Translate lifecycle strategies into clear, actionable requirements for CRM execution teams
Partner with analytics and data teams to ensure lifecycle programs are measurable and optimized over time
Support testing and optimization efforts to improve engagement, conversion, and customer experience
Contribute to the ongoing evolution and optimization of Stellantis CRM Operating Model as use cases expand
Work closely with marketing, digital, analytics, IT, and agency partners to align lifecycle plans with enterprise priorities
Communicate lifecycle strategies and journey logic clearly to both technical and non-technical stakeholders
Provide thought leadership on lifecycle marketing trends and best practices
Basic Qualifications
Bachelor’s degree in Marketing, Advertising, or related field
8+ years of experience in CRM, lifecycle marketing, marketing automation, or customer journey management
Hands-on experience planning or managing multi-stage CRM programs across email, SMS, and/or digital channels
Strong understanding of CRM platforms, customer data, and journey orchestration concepts
Experience operating within a matrixed, enterprise environment with multiple stakeholders
Ability to bring structure and clarity to complex or evolving marketing ecosystems
Strong communication and organizational skills
Ability to work cross-functionally and communicate clearly across technical and business stakeholders
Strategic thinker with the ability to translate insights into action and scalable execution
Preferred Qualifications
Ability to clearly communicate complex concepts through simple, focused storytelling and well-structured presentations
Automotive, subscription, or connected-product experience is a plus
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As Stellantis continues to evolve and optimize its CRM capabilities, this role will play a key part in ensuring lifecycle marketing efforts are strategic, scalable, and set up for long-term success. The ideal candidate brings hands-on CRM experience, strong lifecycle marketing instincts, and the ability to work across a complex, matrixed organization.
Responsibilities
Develop and manage customer lifecycle strategies across prospect, owner, and retained customer journeys
Define and document end-to-end customer journeys, including key triggers, messaging priorities, and moments that matter
Partner with brand and channel teams to ensure CRM communications align to lifecycle intent rather than isolated campaigns
Identify opportunities to improve relevance, sequencing, and progression across CRM touchpoints
Help establish and maintain a CRM governance framework that prevents over-communication and improves coordination across teams
Support the development of communication guardrails, including frequency management, prioritization, and audience eligibility
Act as a point of alignment when multiple CRM initiatives compete for the same audiences
Promote best practices for lifecycle-driven planning and customer-first decision making
Translate lifecycle strategies into clear, actionable requirements for CRM execution teams
Partner with analytics and data teams to ensure lifecycle programs are measurable and optimized over time
Support testing and optimization efforts to improve engagement, conversion, and customer experience
Contribute to the ongoing evolution and optimization of Stellantis CRM Operating Model as use cases expand
Work closely with marketing, digital, analytics, IT, and agency partners to align lifecycle plans with enterprise priorities
Communicate lifecycle strategies and journey logic clearly to both technical and non-technical stakeholders
Provide thought leadership on lifecycle marketing trends and best practices
Basic Qualifications
Bachelor’s degree in Marketing, Advertising, or related field
8+ years of experience in CRM, lifecycle marketing, marketing automation, or customer journey management
Hands-on experience planning or managing multi-stage CRM programs across email, SMS, and/or digital channels
Strong understanding of CRM platforms, customer data, and journey orchestration concepts
Experience operating within a matrixed, enterprise environment with multiple stakeholders
Ability to bring structure and clarity to complex or evolving marketing ecosystems
Strong communication and organizational skills
Ability to work cross-functionally and communicate clearly across technical and business stakeholders
Strategic thinker with the ability to translate insights into action and scalable execution
Preferred Qualifications
Ability to clearly communicate complex concepts through simple, focused storytelling and well-structured presentations
Automotive, subscription, or connected-product experience is a plus
#J-18808-Ljbffr