Overview
The Integrated Marketing Specialist (Social, Events & Podcast Promotion) is an early-career, individual contributor role responsible for executing and growing organic and paid social media across multiple brands while owning coordination and execution of in-person events and sponsorships. This role manages day-to-day social publishing, paid social execution based on Product Marketing–defined strategy and budgets, cross-promotion of products, podcast social promotion, and end-to-end event execution—including research, vendor coordination, logistics, pre-event promotion, and post-event reporting. The role is ideal for a marketer with 2–3 years of experience who wants hands-on ownership, measurable impact, and the opportunity to grow in a B2B SaaS environment. Responsibilities
Social Media Execution & Growth Own and grow organic social media across LinkedIn, Facebook, X, Instagram, TikTok, Reddit, YouTube, podcast platforms, etc. Manage social calendars, posting cadence, and cross-brand coordination Execute consistent cross-promotion of products, launches, content, events, and podcasts Publish and optimize thought leadership, blogs, product launches, podcast clips, PR moments, and short-form video Execute paid social campaigns in partnership with Product Marketing, following provided strategy, messaging, and budget guidelines Update and maintain social profiles and listings to ensure consistent brand identity, messaging, and visuals across all channels Monitor performance and actively work to improve reach, engagement, and audience growth Podcast Social Promotion
Own social promotion for company podcasts Coordinate episode announcements, clips, quotes, and ongoing promotion Serve as the primary point of contact with the podcast agency to ensure timelines, assets, and promotion plans are executed smoothly Ensure consistent promotion before and after episode releases Track engagement and visibility trends In-Person and Virtual Events & Sponsorship Management
Partner with Product Marketing to research and evaluate in-person and virtual events and sponsorships Coordinate all aspects of event sponsorship execution and vendor communication Align with Sales, Product Marketing, and internal attendees Plan and execute pre-event promotion Work with procurement to order swag and materials Support on-site logistics as needed Coordinate post-event reporting and recommendations Reporting, AI & Automation
Maintain basic performance reporting for social, podcast promotion, and events Share insights and recommendations with stakeholders Use AI tools to assist with copy drafts, summaries, and ideation Use automation tools for scheduling and repeatable processes Qualifications
2–3 years of experience in marketing, social media, and/or events Hands-on experience managing social media calendars and publishing Experience supporting or coordinating in-person events or sponsorships Strong organizational and project coordination skills Comfortable working cross-functionally Familiarity with basic social and event reporting Interest in using AI and automation tools Infragistics is an equal opportunities employer.
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The Integrated Marketing Specialist (Social, Events & Podcast Promotion) is an early-career, individual contributor role responsible for executing and growing organic and paid social media across multiple brands while owning coordination and execution of in-person events and sponsorships. This role manages day-to-day social publishing, paid social execution based on Product Marketing–defined strategy and budgets, cross-promotion of products, podcast social promotion, and end-to-end event execution—including research, vendor coordination, logistics, pre-event promotion, and post-event reporting. The role is ideal for a marketer with 2–3 years of experience who wants hands-on ownership, measurable impact, and the opportunity to grow in a B2B SaaS environment. Responsibilities
Social Media Execution & Growth Own and grow organic social media across LinkedIn, Facebook, X, Instagram, TikTok, Reddit, YouTube, podcast platforms, etc. Manage social calendars, posting cadence, and cross-brand coordination Execute consistent cross-promotion of products, launches, content, events, and podcasts Publish and optimize thought leadership, blogs, product launches, podcast clips, PR moments, and short-form video Execute paid social campaigns in partnership with Product Marketing, following provided strategy, messaging, and budget guidelines Update and maintain social profiles and listings to ensure consistent brand identity, messaging, and visuals across all channels Monitor performance and actively work to improve reach, engagement, and audience growth Podcast Social Promotion
Own social promotion for company podcasts Coordinate episode announcements, clips, quotes, and ongoing promotion Serve as the primary point of contact with the podcast agency to ensure timelines, assets, and promotion plans are executed smoothly Ensure consistent promotion before and after episode releases Track engagement and visibility trends In-Person and Virtual Events & Sponsorship Management
Partner with Product Marketing to research and evaluate in-person and virtual events and sponsorships Coordinate all aspects of event sponsorship execution and vendor communication Align with Sales, Product Marketing, and internal attendees Plan and execute pre-event promotion Work with procurement to order swag and materials Support on-site logistics as needed Coordinate post-event reporting and recommendations Reporting, AI & Automation
Maintain basic performance reporting for social, podcast promotion, and events Share insights and recommendations with stakeholders Use AI tools to assist with copy drafts, summaries, and ideation Use automation tools for scheduling and repeatable processes Qualifications
2–3 years of experience in marketing, social media, and/or events Hands-on experience managing social media calendars and publishing Experience supporting or coordinating in-person events or sponsorships Strong organizational and project coordination skills Comfortable working cross-functionally Familiarity with basic social and event reporting Interest in using AI and automation tools Infragistics is an equal opportunities employer.
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