Robert Half is hiring: Director, Public Relations and Social Media in Boston

Are you a strategic communications leader who loves shaping narratives, elevating brands, and guiding high-performing teams? This is a high-impact opportunity to own public relations, thought leadership, crisis communications, and social media strategy for a global organization within the insurance or annuities industry. Ideal candidate will have 10+ years of experience in a senior PR capacity within a life insurance or annuities company or within a communications firm with clients in the life insurance or annuities space.

This role reports directly to the Corporate Vice President of Global Brand & Marketing and leads a team of two.

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About the Role

As the Director of Public Relations & Social Media, you will drive all external communications that strengthen brand reputation, elevate visibility, and position organizational leaders as trusted industry voices. You’ll build proactive media strategies, lead crisis communications, and shape a cohesive, forward-thinking social media presence across platforms. This is a role for a strategic storyteller, strong relationship builder, and hands-on leader who can move seamlessly between high-level strategy and day-to-day execution.

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What You’ll Do

Public Relations & Media

•Build and execute a PR strategy that expands brand visibility and industry influence.

•Secure high-impact media opportunities: interviews, op-eds, bylines, and speaking engagements.

•Serve as the primary media contact and manage relationships with key reporters and industry publications.

•Monitor media coverage, sentiment, and impact to guide future strategy.

•Lead crisis communications—including messaging, rapid response, and exec-level alignment.

Social Media Strategy

•Own the social media strategy across all platforms to drive brand awareness, thought leadership, and audience engagement.

•Ensure consistent voice, tone, and visual identity aligning with global brand standards.

•Oversee content planning, editorial calendars, and integrated campaigns with marketing, research, events, and product teams.

•Stay ahead of trends and platform changes to continuously evolve performance.

•Lead analytics and reporting to optimize engagement and reach.

Leadership & Cross Functional Collaboration

•Lead, mentor, and develop a PR and social media team of two.

•Partner closely with marketing, research, events, membership, and executive leadership.

•Build strong relationships with industry partners, peer associations, and external vendors.

•Manage agency resources as needed to scale capabilities.

What You Bring

•Bachelor’s degree in Communications, PR, Journalism, Marketing, or related field (advanced degree a plus).

•10+ years of progressive experience in PR, communications, or media relations, including team leadership.

•Proven ability to secure national and industry media coverage.

•Strong experience supporting executive thought leadership.

•Background in financial services, insurance, or membership organizations preferred.

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Skills for Success

•Deep understanding of social media strategy, content development, and analytics.

•Exceptional writing, editing, and storytelling—able to simplify complex topics for broad audiences.

•Strong judgment and experience in reputational risk and crisis communications.

•Executive presence and the ability to advise senior leaders.

•Data-driven decision maker comfortable in a fast-paced, collaborative environment.

•Team leadership, coaching, and talent development mindset.