Overview
EVP, Merchandising and Marketing Schwazze•Denver, CO, United States Who We Are:
Schwazze (SHHwahZZ) is a purpose-driven, vertically integrated cannabis operator. We are building a leading seed-to-sale company with best-in-class dispensaries and exceptional cultivation, manufacturing, and wholesale capabilities. Driven by a high-performance culture, we combine customer focus and data-driven insights to unlock the plants full potential and improve the human condition. At Schwazze, you are not just an employee you are part of a purpose-centered, performance-driven team where your contributions matter, your growth is supported, and your potential is limitless.
We lead with integrity, connection, engagement, excellence, and empowerment, fostering a culture where people thrive, communities flourish, and the industry moves forward. These values define our commitment to creating a supportive, positive workplace while delivering exceptional customer experiences. For more information, please visit our website: Schwazze.com Job Title:
EVP, Merchandising and Marketing Salary Range:
$250,000-$275,000 Type:
Full-Time, Non-Exempt Location:
Denver, Colorado (Main Office) | Boulder, CO (Satellite Office) Position Objective The Executive Vice President, Merchandising & Marketing is the enterprise owner of Schwazzes commercial strategy, responsible for unifying merchandising, category management, procurement alignment, pricing, promotions, brand, and marketing execution across a multi-banner, multi-state cannabis retail platform. This role exists to build and scale a single, disciplined commercial operating model across acquired businesses while preserving the unique brand positioning of each banner. The EVP ensures that product, price, promotion, and brand execution work together as one integrated system to drive traffic, basket growth, margin expansion, and customer lifetime value. Operating in a cannabis company driven by frequent M&A, this leader must be both strategic and operational, capable of integrating disparate merchandising and marketing organizations, standardizing where required, and flexing where differentiation creates value. This role is expected to lead decisively, anticipate issues before they surface, and act as a proactive architect of growth rather than a reactive functional leader. Scope of Responsibility
This role has enterprise accountability for: Merchandising, Category Management, and Procurement alignment Pricing, promotions, and promotional execution Brand strategy, marketing, loyalty, CRM, and digital commerce Visual merchandising and in-store brand execution Merchandising analytics, forecasting, and performance management Commercial integration of acquired businesses Cross-functional partnership with Retail Operations, Supply Chain, Finance, Compliance, and People & Culture The EVP leads and develops a multi-layered organization that includes category leadership, analytics, visual merchandising, marketing, creative, digital, and promotional execution teams. Essential Functions
Enterprise Commercial Strategy & Ownership (30%) Own and evolve the enterprise commercial strategy across all banners and markets, ensuring alignment between product assortment, pricing architecture, promotional strategy, and brand positioning. Define how merchandising and marketing work together as a single growth engine, eliminating silos between buying, pricing, promotions, brand, and execution. Establish clear decision rights, operating rhythms, and governance models that enable fast, confident execution without constant escalation. Translate company growth objectives, financial targets, and customer strategies into executable commercial plans across banners, regions, and store tiers. Serve as the executive voice for merchandising and marketing in enterprise planning, capital allocation, and strategic prioritization discussions. Merchandising, Category Management & Procurement Alignment (25%) Provide executive leadership to the VP, Merchandising & Category Management and downstream category teams across Flower, Pre-Rolls, Vapes, Concentrates, Edibles, Wellness, Accessories, and CPG. Ensure category strategies are consumer-led, data-driven, and aligned to financial objectives including margin, turns, and inventory productivity. Oversee vendor portfolio strategy, ensuring disciplined negotiation, supply security, and long-term partnerships that support both growth and margin expansion. Ensure procurement, demand planning, and supply chain considerations are tightly integrated into merchandising decisions, particularly in vertically integrated and regulated markets. Drive standardization of item onboarding, SKU rationalization, lifecycle management, and compliance guardrails across all banners and acquired entities. Pricing, Promotions & Revenue Optimization (20%) Own enterprise pricing strategy and promotional architecture, balancing competitiveness, profitability, regulatory constraints, and brand integrity. Ensure promotional strategies drive incremental value rather than margin erosion, with disciplined controls around discount stacking, markdown cadence, and vendor-funded offers. Partner with Marketing, Category, and Retail leadership to design and execute tentpole events, loyalty-driven promotions, and localized market strategies. Establish clear performance expectations and post-event analysis for all promotional activity, using insights to continuously refine strategy. Brand, Marketing & Customer Growth (15%) Lead brand and marketing strategy across all banners, ensuring each brand maintains a distinct customer promise while operating within a unified enterprise framework. Oversee digital marketing, loyalty, CRM, and marketing technology to drive customer acquisition, retention, and lifetime value. Ensure marketing investments are measurable, performance-driven, and aligned to merchandising and promotional priorities. Guide creative, visual merchandising, and in-store execution to ensure brand consistency, clarity, and customer impact across all locations. Analytics, Financial Performance & Executive Reporting (10%) Partner with FP&A and analytics teams to establish and monitor enterprise KPIs across merchandising and marketing, including sales, margin, inventory health, promotional ROI, and customer metrics. Use data to proactively identify risks, opportunities, and required course corrections. Deliver clear, concise executive-level reporting that connects commercial performance to broader business outcomes. M&A Integration & Organizational Leadership (10%) Lead the commercial integration of acquired businesses, including: Assortment and pricing harmonization Vendor consolidation or segmentation Brand and promotional alignment Organizational design and capability assessment
Build scalable merchandising and marketing structures that can absorb future acquisitions with speed and discipline. Develop and mentor senior leaders across merchandising and marketing, ensuring strong succession planning and leadership depth. Champion a culture of accountability, clarity, and high performance aligned to company values. Critical Leadership & Behavioral Competencies Enterprise Builder & Integrator Leads effectively through ambiguity, change, and integration complexity without creating drag or indecision Brings structure, clarity, and momentum during periods of rapid growth or transition Decisive Commercial Leadership Makes confident, timely decisions on assortment, pricing, promotions, vendor strategy, and brand direction Operates with a bias toward action and accountability, escalating when needed but not waiting for permission Willingly makes hard calls in the best interest of long-term performance and brand health Systems & Scale Thinker Designs repeatable processes, tools, and governance that scale across markets, banners, and acquisitions Anticipates downstream impacts across retail execution, supply chain, finance, marketing, and compliance Balances standardization with local market nuance Strong Cross-Functional Partner Partners effectively with Retail Operations, Supply Chain, Finance, Compliance, and People & Culture Influences through credibility, clarity, and data, not positional authority alone Maintains clear ownership while enabling speed and alignment across functions Cannabis & Regulatory Acumen Understands the realities of operating in a highly regulated cannabis environment Drives growth, innovation, and brand differentiation while maintaining regulatory rigor Integrates compliance considerations into strategy rather than treating them as constraints Please note that the percentage allocations are a general estimate and may vary based on business needs and priorities. Education & Experience Bachelors degree in Business, Merchandising, Marketing, Finance, or related field required; MBA preferred. 15+ years of progressive leadership experience in merchandising, marketing, category management, or commercial strategy. Proven success leading multi-unit retail or CPG organizations with direct P&L ownership. Demonstrated experience scaling and integrating organizations in M&A or high-growth environments. Strong track record aligning merchandising and marketing strategies across multiple banners or brands. Experience operating in regulated industries strongly preferred; cannabis experience a plus. Working Conditions
(Schedule, Environment, Travel) Hybrid work schedule with regular on-site presence based on business needs Requires frequent travel across operating markets, including New Mexico, to support retail execution, leadership alignment, and integration efforts. Ability to operate effectively in a fast-paced, evolving environment with shifting priorities. Must be able to obtain and maintain an active Colorado MED badge and meet applicable regulatory requirements in other states.
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EVP, Merchandising and Marketing Schwazze•Denver, CO, United States Who We Are:
Schwazze (SHHwahZZ) is a purpose-driven, vertically integrated cannabis operator. We are building a leading seed-to-sale company with best-in-class dispensaries and exceptional cultivation, manufacturing, and wholesale capabilities. Driven by a high-performance culture, we combine customer focus and data-driven insights to unlock the plants full potential and improve the human condition. At Schwazze, you are not just an employee you are part of a purpose-centered, performance-driven team where your contributions matter, your growth is supported, and your potential is limitless.
We lead with integrity, connection, engagement, excellence, and empowerment, fostering a culture where people thrive, communities flourish, and the industry moves forward. These values define our commitment to creating a supportive, positive workplace while delivering exceptional customer experiences. For more information, please visit our website: Schwazze.com Job Title:
EVP, Merchandising and Marketing Salary Range:
$250,000-$275,000 Type:
Full-Time, Non-Exempt Location:
Denver, Colorado (Main Office) | Boulder, CO (Satellite Office) Position Objective The Executive Vice President, Merchandising & Marketing is the enterprise owner of Schwazzes commercial strategy, responsible for unifying merchandising, category management, procurement alignment, pricing, promotions, brand, and marketing execution across a multi-banner, multi-state cannabis retail platform. This role exists to build and scale a single, disciplined commercial operating model across acquired businesses while preserving the unique brand positioning of each banner. The EVP ensures that product, price, promotion, and brand execution work together as one integrated system to drive traffic, basket growth, margin expansion, and customer lifetime value. Operating in a cannabis company driven by frequent M&A, this leader must be both strategic and operational, capable of integrating disparate merchandising and marketing organizations, standardizing where required, and flexing where differentiation creates value. This role is expected to lead decisively, anticipate issues before they surface, and act as a proactive architect of growth rather than a reactive functional leader. Scope of Responsibility
This role has enterprise accountability for: Merchandising, Category Management, and Procurement alignment Pricing, promotions, and promotional execution Brand strategy, marketing, loyalty, CRM, and digital commerce Visual merchandising and in-store brand execution Merchandising analytics, forecasting, and performance management Commercial integration of acquired businesses Cross-functional partnership with Retail Operations, Supply Chain, Finance, Compliance, and People & Culture The EVP leads and develops a multi-layered organization that includes category leadership, analytics, visual merchandising, marketing, creative, digital, and promotional execution teams. Essential Functions
Enterprise Commercial Strategy & Ownership (30%) Own and evolve the enterprise commercial strategy across all banners and markets, ensuring alignment between product assortment, pricing architecture, promotional strategy, and brand positioning. Define how merchandising and marketing work together as a single growth engine, eliminating silos between buying, pricing, promotions, brand, and execution. Establish clear decision rights, operating rhythms, and governance models that enable fast, confident execution without constant escalation. Translate company growth objectives, financial targets, and customer strategies into executable commercial plans across banners, regions, and store tiers. Serve as the executive voice for merchandising and marketing in enterprise planning, capital allocation, and strategic prioritization discussions. Merchandising, Category Management & Procurement Alignment (25%) Provide executive leadership to the VP, Merchandising & Category Management and downstream category teams across Flower, Pre-Rolls, Vapes, Concentrates, Edibles, Wellness, Accessories, and CPG. Ensure category strategies are consumer-led, data-driven, and aligned to financial objectives including margin, turns, and inventory productivity. Oversee vendor portfolio strategy, ensuring disciplined negotiation, supply security, and long-term partnerships that support both growth and margin expansion. Ensure procurement, demand planning, and supply chain considerations are tightly integrated into merchandising decisions, particularly in vertically integrated and regulated markets. Drive standardization of item onboarding, SKU rationalization, lifecycle management, and compliance guardrails across all banners and acquired entities. Pricing, Promotions & Revenue Optimization (20%) Own enterprise pricing strategy and promotional architecture, balancing competitiveness, profitability, regulatory constraints, and brand integrity. Ensure promotional strategies drive incremental value rather than margin erosion, with disciplined controls around discount stacking, markdown cadence, and vendor-funded offers. Partner with Marketing, Category, and Retail leadership to design and execute tentpole events, loyalty-driven promotions, and localized market strategies. Establish clear performance expectations and post-event analysis for all promotional activity, using insights to continuously refine strategy. Brand, Marketing & Customer Growth (15%) Lead brand and marketing strategy across all banners, ensuring each brand maintains a distinct customer promise while operating within a unified enterprise framework. Oversee digital marketing, loyalty, CRM, and marketing technology to drive customer acquisition, retention, and lifetime value. Ensure marketing investments are measurable, performance-driven, and aligned to merchandising and promotional priorities. Guide creative, visual merchandising, and in-store execution to ensure brand consistency, clarity, and customer impact across all locations. Analytics, Financial Performance & Executive Reporting (10%) Partner with FP&A and analytics teams to establish and monitor enterprise KPIs across merchandising and marketing, including sales, margin, inventory health, promotional ROI, and customer metrics. Use data to proactively identify risks, opportunities, and required course corrections. Deliver clear, concise executive-level reporting that connects commercial performance to broader business outcomes. M&A Integration & Organizational Leadership (10%) Lead the commercial integration of acquired businesses, including: Assortment and pricing harmonization Vendor consolidation or segmentation Brand and promotional alignment Organizational design and capability assessment
Build scalable merchandising and marketing structures that can absorb future acquisitions with speed and discipline. Develop and mentor senior leaders across merchandising and marketing, ensuring strong succession planning and leadership depth. Champion a culture of accountability, clarity, and high performance aligned to company values. Critical Leadership & Behavioral Competencies Enterprise Builder & Integrator Leads effectively through ambiguity, change, and integration complexity without creating drag or indecision Brings structure, clarity, and momentum during periods of rapid growth or transition Decisive Commercial Leadership Makes confident, timely decisions on assortment, pricing, promotions, vendor strategy, and brand direction Operates with a bias toward action and accountability, escalating when needed but not waiting for permission Willingly makes hard calls in the best interest of long-term performance and brand health Systems & Scale Thinker Designs repeatable processes, tools, and governance that scale across markets, banners, and acquisitions Anticipates downstream impacts across retail execution, supply chain, finance, marketing, and compliance Balances standardization with local market nuance Strong Cross-Functional Partner Partners effectively with Retail Operations, Supply Chain, Finance, Compliance, and People & Culture Influences through credibility, clarity, and data, not positional authority alone Maintains clear ownership while enabling speed and alignment across functions Cannabis & Regulatory Acumen Understands the realities of operating in a highly regulated cannabis environment Drives growth, innovation, and brand differentiation while maintaining regulatory rigor Integrates compliance considerations into strategy rather than treating them as constraints Please note that the percentage allocations are a general estimate and may vary based on business needs and priorities. Education & Experience Bachelors degree in Business, Merchandising, Marketing, Finance, or related field required; MBA preferred. 15+ years of progressive leadership experience in merchandising, marketing, category management, or commercial strategy. Proven success leading multi-unit retail or CPG organizations with direct P&L ownership. Demonstrated experience scaling and integrating organizations in M&A or high-growth environments. Strong track record aligning merchandising and marketing strategies across multiple banners or brands. Experience operating in regulated industries strongly preferred; cannabis experience a plus. Working Conditions
(Schedule, Environment, Travel) Hybrid work schedule with regular on-site presence based on business needs Requires frequent travel across operating markets, including New Mexico, to support retail execution, leadership alignment, and integration efforts. Ability to operate effectively in a fast-paced, evolving environment with shifting priorities. Must be able to obtain and maintain an active Colorado MED badge and meet applicable regulatory requirements in other states.
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