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Digital Marketing Specialist

US Conec, Hickory, North Carolina, United States, 28601

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Overview

US Conec, Ltd. is a trusted, global company that prides itself on engineering excellence—creating innovative connectivity solutions that support today’s most important technologies. We foster a friendly, inclusive culture that values teamwork, creativity, and mutual respect. At US Conec, you’ll find real opportunities to grow and make a meaningful impact in a company that genuinely cares about its people and its customers. With competitive compensation, excellent benefits, and a supportive environment, this is a place where you can build your future—whether your interests lie in manufacturing, engineering, operations, or beyond. Digital Marketing Specialist

Overview US Conec is seeking a creative and detail-oriented

Digital Marketing Specialist

to support and protect the company’s brand identity across all digital channels. This role helps execute marketing strategies across product lines, regions, and applications by managing social media, digital content, analytics, website updates, and campaign support ensuring consistent, accurate, and on-brand messaging aligned with US Conec’s mission, goals, and core values.

This position is ideal for candidates with digital marketing experience who value brand consistency, enjoy content creation, and use data to continuously improve digital performance.

Responsibilities

Execute social media initiatives supporting brand awareness, product promotions, thought leadership, events, and recruiting

Maintain a consistent digital content calendar aligned with marketing priorities

Create and publish high-quality, on-brand content including posts, graphics, short-form videos, and captions

Protect and reinforce US Conec’s brand identity by ensuring consistency in tone, visuals, messaging, and technical accuracy

Monitor engagement and performance metrics and provide actionable insights and recommendations

Support digital content across websites, email campaigns, marketing automation, trade shows, product launches, and corporate initiatives

Write, edit, and adapt content for digital channels while supporting CMS updates, usability improvements, and SEO best practices

Assist with email campaigns and marketing automation including content creation, scheduling, list preparation, and reporting

Support digital promotion for trade shows, marketing campaigns, corporate events, and hiring initiatives

Collaborate with internal stakeholders to support integrated, cross-functional marketing efforts

Coordinate digital projects with external vendors and support invoice processing as needed

Assist with additional marketing-related projects and administrative support as required

Must Haves

Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field

3–5 years of experience in digital marketing and/or social media

Strong understanding of brand management, digital storytelling, and content creation

Excellent written and verbal communication skills with attention to detail and accuracy

Proven ability to maintain consistent brand identity across multiple digital platforms

Strong analytical skills with the ability to interpret performance data and recommend improvements

Effective project and time management skills with the ability to manage multiple priorities

Ability to work independently and collaboratively in a fast-paced environment

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)

Nice to Haves

Experience supporting B2B marketing initiatives

Experience within technical, manufacturing, or industrial environments

Digital marketing certifications

Experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere)

Familiarity with CMS platforms, marketing automation tools, and social media management tools (e.g., HubSpot, Hootsuite)

Working knowledge of Google Analytics, SEO best practices, and basic HTML/CSS

Photography or videography experience

What We Offer

Competitive base salary with performance-based bonus potential

4 weeks of PTO

Health, dental, and vision plans

401(k) retirement savings plan with employer match and planning resources

Collaborative, team-based culture that fuels innovation

Paid time off, holidays, and employee recognition programs celebrating your achievements

Community engagement and STEM outreach opportunities to give back locally

Join US Conec today and be part of a team that values each other, promotes innovation and growth, and strives to exceed customer expectations in everything we do.

US Conec is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status, or any other legally protected characteristics.

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