Job Summary
The
Product Marketing Associate
is responsible fortranslatingDataHouse’sproducts and solutions into clear, compelling value for the market. This role works closely with Product, Sales, and Business Development teams to support go-to-market execution, sales enablement, and product positioning across key industries such as Healthcare, Government, and Enterprise. This role is hands-on and execution-driven: owning product messaging, materials, supporting product launches, and gathering market insights to continuously improve how DataHouse tells its product story. The Product Marketing Associate plays a critical role in helping sales teams sell with confidence and helping customers quickly understand why DataHouse, and why now. Think of this role as the translator between product reality and market reality, making complex things sound simple, credible, and valuable (without turning them into buzzwords). Main Accountabilities
Own product positioning and messaging forDataHouseproducts and solutions (VizERP,VizHIS,VizPlatform, Data & AI platforms). Translate complex technical capabilities into clear, compelling business value propositions. Define ICPs, buyer personas, use cases, and vertical-specific messaging (Healthcare, Government, Education, Enterprise). Go-to-Market (GTM) Execution
Lead GTM planning for new products, modules, and major releases. Collaborate with Product, Sales, and BD teams to align launch timelines, narratives, and enablement. Support market entry strategies for new regions (US, Philippines, APAC). Develop sales materials: pitch decks, product one-pagers, solution briefs, demo scripts, case studies, FAQs. Enable Sales & BD teams with clear product knowledge and competitive talking points. Work closely with Sales to refine messaging based on real customer feedback (what sells, whatdoesn’t). Conduct market research, competitor analysis, and pricing/packaging insights. Gather customer insights from sales calls, demos, RFPs, and implementations. Turn insights into actionable recommendations for product roadmap and messaging. Content & Thought Leadership
Create high-impact product content forwebsite, proposals, events, and campaigns. Support thought leadership initiatives (webinars, whitepapers, industry events). Ensure all product content aligns withDataHousebrand voice: credible, human, andvalue-driven. Cross-Functional Collaboration
Act as the bridge between Product, Engineering, Sales, Marketing, and Leadership. Partner with Product Managers to ensure market needs are reflected in roadmap priorities. Support partnerships (technology partners, system integrators, industry partners) with joint value messaging. Job Qualifications
Education:
Bachelor’s degree in MarketingorBusinessAdministration orInformation Systems, or related fields. Experience & Skills: Strong proficiency in business English to effectively communicate and collaborate with internal teams, stakeholders, and customers. 3–5 years of experience in Product Marketing, B2B Marketing, or Solution Marketing. Strong experience in enterprise software, SaaS, ERP, Healthcare IT, GovTech, or Data platforms. Proven ability to translate technical concepts into business outcomes. Experience working closely with Product and Sales teams in a matrix organization. Tasks ownership Analytical Thinking Creativity Proactivity Compensation Package
With a human-centric spirit, we offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, bonuses, as well as benefit programs which include health and wellbeing, learning and development, and benefits at work. 1. Salary & bonuses Competitive take-home cash, together with monthly allowances. Annual performance appraisal and salary review. 13 th salary and accountability bonus twice a year based on company/individual performance and profitability. Working tools: laptop and a widescreen provided. Occasionally travel onsite to meet with clients and partners in key APAC markets. 2. Life-long learning & development: Opportunities to work alongside a global team with international/US clients from multi-cities (Da Nang/Binh Duong/Ho Chi Minh). On-site program to explore the regional and US cultures for all levels. Seniority reward from one-year intervals and up. An extensive learning budget, along with rewards for individuals to gain certificates as defined. Tons of internal and external training sessions. 3. Fun vibes at work: Weekly cafeteria expenses with coffee beans, milk, noodles, and snacks available at offices. Public holiday gifts and celebrations on Tet, Women’s Day, Men’s Day, Children’s Day & Mid-Autumn Day, Programmer’s Day, Teacher/Trainer’s Day, Christmas Day. Sport activities and clubs. Statutory insurances (social, health, and unemployment) are based on full salary according to the laws of Vietnam. Annual health check with an advanced package at a quality medical facility. National coverage of the healthcare card. 12 annual leaves + 4 family days off per year. Visiting and caring on some occasions: birthday, marriage, pregnancy and baby shower, university graduation, hospitalization and funeral (for self-employees and direct family members) We are always seeking people who share our values and take pride in their craft. We strive to inspire you to be the best version of you, by supporting you with a competitive salary, benefits, job security and personal and professional growth opportunities.
#J-18808-Ljbffr
The
Product Marketing Associate
is responsible fortranslatingDataHouse’sproducts and solutions into clear, compelling value for the market. This role works closely with Product, Sales, and Business Development teams to support go-to-market execution, sales enablement, and product positioning across key industries such as Healthcare, Government, and Enterprise. This role is hands-on and execution-driven: owning product messaging, materials, supporting product launches, and gathering market insights to continuously improve how DataHouse tells its product story. The Product Marketing Associate plays a critical role in helping sales teams sell with confidence and helping customers quickly understand why DataHouse, and why now. Think of this role as the translator between product reality and market reality, making complex things sound simple, credible, and valuable (without turning them into buzzwords). Main Accountabilities
Own product positioning and messaging forDataHouseproducts and solutions (VizERP,VizHIS,VizPlatform, Data & AI platforms). Translate complex technical capabilities into clear, compelling business value propositions. Define ICPs, buyer personas, use cases, and vertical-specific messaging (Healthcare, Government, Education, Enterprise). Go-to-Market (GTM) Execution
Lead GTM planning for new products, modules, and major releases. Collaborate with Product, Sales, and BD teams to align launch timelines, narratives, and enablement. Support market entry strategies for new regions (US, Philippines, APAC). Develop sales materials: pitch decks, product one-pagers, solution briefs, demo scripts, case studies, FAQs. Enable Sales & BD teams with clear product knowledge and competitive talking points. Work closely with Sales to refine messaging based on real customer feedback (what sells, whatdoesn’t). Conduct market research, competitor analysis, and pricing/packaging insights. Gather customer insights from sales calls, demos, RFPs, and implementations. Turn insights into actionable recommendations for product roadmap and messaging. Content & Thought Leadership
Create high-impact product content forwebsite, proposals, events, and campaigns. Support thought leadership initiatives (webinars, whitepapers, industry events). Ensure all product content aligns withDataHousebrand voice: credible, human, andvalue-driven. Cross-Functional Collaboration
Act as the bridge between Product, Engineering, Sales, Marketing, and Leadership. Partner with Product Managers to ensure market needs are reflected in roadmap priorities. Support partnerships (technology partners, system integrators, industry partners) with joint value messaging. Job Qualifications
Education:
Bachelor’s degree in MarketingorBusinessAdministration orInformation Systems, or related fields. Experience & Skills: Strong proficiency in business English to effectively communicate and collaborate with internal teams, stakeholders, and customers. 3–5 years of experience in Product Marketing, B2B Marketing, or Solution Marketing. Strong experience in enterprise software, SaaS, ERP, Healthcare IT, GovTech, or Data platforms. Proven ability to translate technical concepts into business outcomes. Experience working closely with Product and Sales teams in a matrix organization. Tasks ownership Analytical Thinking Creativity Proactivity Compensation Package
With a human-centric spirit, we offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, bonuses, as well as benefit programs which include health and wellbeing, learning and development, and benefits at work. 1. Salary & bonuses Competitive take-home cash, together with monthly allowances. Annual performance appraisal and salary review. 13 th salary and accountability bonus twice a year based on company/individual performance and profitability. Working tools: laptop and a widescreen provided. Occasionally travel onsite to meet with clients and partners in key APAC markets. 2. Life-long learning & development: Opportunities to work alongside a global team with international/US clients from multi-cities (Da Nang/Binh Duong/Ho Chi Minh). On-site program to explore the regional and US cultures for all levels. Seniority reward from one-year intervals and up. An extensive learning budget, along with rewards for individuals to gain certificates as defined. Tons of internal and external training sessions. 3. Fun vibes at work: Weekly cafeteria expenses with coffee beans, milk, noodles, and snacks available at offices. Public holiday gifts and celebrations on Tet, Women’s Day, Men’s Day, Children’s Day & Mid-Autumn Day, Programmer’s Day, Teacher/Trainer’s Day, Christmas Day. Sport activities and clubs. Statutory insurances (social, health, and unemployment) are based on full salary according to the laws of Vietnam. Annual health check with an advanced package at a quality medical facility. National coverage of the healthcare card. 12 annual leaves + 4 family days off per year. Visiting and caring on some occasions: birthday, marriage, pregnancy and baby shower, university graduation, hospitalization and funeral (for self-employees and direct family members) We are always seeking people who share our values and take pride in their craft. We strive to inspire you to be the best version of you, by supporting you with a competitive salary, benefits, job security and personal and professional growth opportunities.
#J-18808-Ljbffr