Senior Digital Personalization & Experimentation Specialist
TalentBridge, Charlotte, North Carolina, United States, 28245
Overview
We are seeking a senior-level Digital Personalization & Experimentation specialist to lead hands-on execution of testing and personalization initiatives across digital channels. This role requires deep, practical expertise in Adobe Target and strong collaboration with marketing, content, and technology teams to deliver scalable, accessible, and data-driven customer experiences. The ideal candidate is both strategic and execution-focused — comfortable owning end-to-end experimentation, translating marketing requirements into platform configurations, and troubleshooting technical issues with minimal developer support. Job Title:
Senior Digital Personalization & Experimentation Specialist Location:
Charlotte, NC Contract | Max Pay Rate:
$67/hr Key Responsibilities
Execute end-to-end A/B testing, multivariate testing, and personalization activities using
Adobe Target
Build, QA, launch, maintain, and optimize Target activities independently
Translate business and marketing requirements into Adobe Target configurations
Marketing Operations & Content Execution
Execute and manage digital content directly within
AEM, SDL Tridion, and/or WordPress
Operate within established marketing operations governance, workflows, and content standards
Partner with marketing and content teams to support experimentation and personalization strategies
Technical Execution & Troubleshooting
Read and modify
HTML and CSS
(basic JavaScript preferred) to implement Target offers, selectors, and code-based experiences
Troubleshoot targeting, rendering, and integration issues using browser developer tools
Accessibility-Aware Implementation
Apply
WCAG accessibility standards
to testing and personalization activities
Identify and remediate accessibility issues introduced through Adobe Target or CMS changes
Required Qualifications
7+ years of experience in
Digital Marketing, Personalization, Experimentation, or Marketing Technology
Hands-on, production-level experience with
Adobe Target
(required)
Experience executing content changes in
AEM, SDL Tridion, and/or WordPress
Strong understanding of HTML/CSS; basic JavaScript preferred
Familiarity with accessibility standards (WCAG) in digital experiences
Ability to work independently in a fast-paced, enterprise environment
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We are seeking a senior-level Digital Personalization & Experimentation specialist to lead hands-on execution of testing and personalization initiatives across digital channels. This role requires deep, practical expertise in Adobe Target and strong collaboration with marketing, content, and technology teams to deliver scalable, accessible, and data-driven customer experiences. The ideal candidate is both strategic and execution-focused — comfortable owning end-to-end experimentation, translating marketing requirements into platform configurations, and troubleshooting technical issues with minimal developer support. Job Title:
Senior Digital Personalization & Experimentation Specialist Location:
Charlotte, NC Contract | Max Pay Rate:
$67/hr Key Responsibilities
Execute end-to-end A/B testing, multivariate testing, and personalization activities using
Adobe Target
Build, QA, launch, maintain, and optimize Target activities independently
Translate business and marketing requirements into Adobe Target configurations
Marketing Operations & Content Execution
Execute and manage digital content directly within
AEM, SDL Tridion, and/or WordPress
Operate within established marketing operations governance, workflows, and content standards
Partner with marketing and content teams to support experimentation and personalization strategies
Technical Execution & Troubleshooting
Read and modify
HTML and CSS
(basic JavaScript preferred) to implement Target offers, selectors, and code-based experiences
Troubleshoot targeting, rendering, and integration issues using browser developer tools
Accessibility-Aware Implementation
Apply
WCAG accessibility standards
to testing and personalization activities
Identify and remediate accessibility issues introduced through Adobe Target or CMS changes
Required Qualifications
7+ years of experience in
Digital Marketing, Personalization, Experimentation, or Marketing Technology
Hands-on, production-level experience with
Adobe Target
(required)
Experience executing content changes in
AEM, SDL Tridion, and/or WordPress
Strong understanding of HTML/CSS; basic JavaScript preferred
Familiarity with accessibility standards (WCAG) in digital experiences
Ability to work independently in a fast-paced, enterprise environment
#J-18808-Ljbffr