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SPECIALIST - LOYALTY MARKETING

Seminole Gaming, Florida, New York, United States

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The Loyalty Marketing Specialist will assist the Loyalty Team with the marketing guest data generated by the Unity Loyalty Program. They will organize requests coming into the department, ensure that processes are in place and are followed by internal and external partners, escalate any issues to their supervisor or the department director, and participate in list pulls, data validation and some reporting efforts. They will also help to ensure that tasks for the Loyalty department remain visible and are completed in an efficient manner.

Responsibilities

Coordinate and organize ad hoc list requests from other departments and external customers

Pull marketing/mailing lists using logic and queries developed by the Data Manager or Director of Loyalty

Create marketing calendars showing upcoming deadlines, ongoing campaigns, and items like property multipliers

Create Powerpoint slides to present Loyalty Team initiatives to others

Validate earnings and redemption data to help with ticket requests

Assist in the validation of promotions that are set up by the Loyalty team

Creation of pro- and post-formas analyzing events based on existing forms and processes

Tracking requests from partners (such as our Credit Card partner and Cruise line partner) to ensure visibility and completion

Error check websites, email/mail creative, and other marketing communications

Help the Loyalty team and our customers follow established processes to minimize confusion and ensure efficient communication

Assist with QA testing of Marketing-related systems and projects, including creating promotions and test data, validating data, and managing test user groups under the supervision of the Loyalty Systems Manager

Creating SOPs and documentation with guidance from supervisors or subject matter experts

Qualifications

Working knowledge of Excel and other Microsoft Office products

Knowledge of Marketing practices, customer service needs, and a Guest-Focused attitude

Willingness to learn new software systems such as Asana, SQL Server, Ticketing Systems, or Business Systems as needed

Strong attention to detail and working with minimal errors

Customer Service or Guest Communication experience a major plus

Knowledge, Skills, Abilities

Possess excellent verbal and written communication skills and the ability to interact professionally with diverse personalities, executives, managers, and subject matter experts

Strong detail orientation. Brings a high degree of initiative and focus on results.

Ability to manage multiple projects and deadlines

Good foundational Math skills including basic statistics and interpreting graphical data

Maintain willingness to learn innovative technologies and enhance technical skills through formal and on-the-job training

Thrives in a fast-paced, dynamic, and agile environment that can pivot quickly

Must demonstrate positivity, a “yes we can” doer attitude, be team oriented, and a builder amongst challenges.

Willingness to work extended shifts during critical business periods

Work Environment Duties and responsibilities are typically performed in a professional office setting or can be done as a remote employee with frequent digital communication.

Pre-Employment Process Employment with Seminole Hard Rock Support Services requires the successful completion of the pre-employment process; to include a satisfactory background check.

Closing Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member. Seminole Hard Rock Support Services welcomes and encourages applications from people with disabilities. Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.

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