Overview
The National Digital Marketing Manager is responsible for building digital retail strategies and engagement among Stellantis's dealer body. The Digital Marketing Manager will provide dealers with digital assessments and plans of recommendations that can be used for strategic planning. Lead the business center's digital and social media strategy and consult with customers to align Tier 3 marketing initiatives to increase and enhance digital use. Educate dealers on use of digital media tools to generate local awareness to identify leads and drive traffic. Work with Business Center staff to optimize digital spending, as well as collaborate with marketing, sales and service and parts teams to coordinate retail strategies & initiatives.
Position will work closely with brands, to develop retail initiatives in support of brand, nameplate and monthly retail priorities.
Position will work closely with Marketing, Data & Analytic Teams to drive efficient media spend, measure demand and recommend and initiate corrective actions when opportunities are identified.
Position will work with Marketing, Brand, Incentive Teams to support monthly launch and retail incentive and communication execution.
Basic Qualifications
Bachelor's degree
5+ years of retail & digital marketing experience
Past leadership experience in a social media or digital marketing environment
Proven and substantive track record in formulating and driving marketing communications through digital engines targeting multiple audiences
Experience delivering effective and innovative digital campaigns
Strong ability to measure retail demand, identify opportunities for improvement, develop recommendations and initiate solutions
Must have excellent interpersonal and writing skills Strong analytical and critical thinking skills
Strong understanding of SEO and website optimization
Salaried Employee Benefits (US, Non-Represented)
Health & Wellbeing: Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability.
Compensation, Savings, and Retirement: Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing.
Time Away from Work: Paid time includes company holidays, vacation, and Float/Wellbeing Days.
Family Benefits: 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances.
Professional Growth: Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups.
Company Car & More: Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.
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Position will work closely with brands, to develop retail initiatives in support of brand, nameplate and monthly retail priorities.
Position will work closely with Marketing, Data & Analytic Teams to drive efficient media spend, measure demand and recommend and initiate corrective actions when opportunities are identified.
Position will work with Marketing, Brand, Incentive Teams to support monthly launch and retail incentive and communication execution.
Basic Qualifications
Bachelor's degree
5+ years of retail & digital marketing experience
Past leadership experience in a social media or digital marketing environment
Proven and substantive track record in formulating and driving marketing communications through digital engines targeting multiple audiences
Experience delivering effective and innovative digital campaigns
Strong ability to measure retail demand, identify opportunities for improvement, develop recommendations and initiate solutions
Must have excellent interpersonal and writing skills Strong analytical and critical thinking skills
Strong understanding of SEO and website optimization
Salaried Employee Benefits (US, Non-Represented)
Health & Wellbeing: Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability.
Compensation, Savings, and Retirement: Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing.
Time Away from Work: Paid time includes company holidays, vacation, and Float/Wellbeing Days.
Family Benefits: 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances.
Professional Growth: Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups.
Company Car & More: Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.
#J-18808-Ljbffr