Associate Director, US Marketing - Lymphoma
Scorpion Therapeutics, Phila, Pennsylvania, United States
Role Summary
Associate Director, US Marketing – Lymphoma will shape and execute HCP strategy across the lymphoma franchise, supporting inline indications and upcoming launches. They will lead development and execution of HCP-focused marketing strategies and promotional tactics to drive awareness, adoption, and differentiation across the lifecycle, working with cross-functional teams to ensure launch readiness and compliant, effective execution. The role combines strategic foresight with operational rigor across personal and non-personal channels. Responsibilities
HCP Strategy & Launch Readiness
Support development of marketing tactical plans to enable pre-launch, launch, and post-launch execution. Lead development of HCP messaging platforms and promotional tactics that support current and future indications. Translate clinical data and competitive insights into clear, differentiated HCP value propositions. Lead execution of lymphoma promotional tactics for US HCPs across personal and non-personal channels, including peer to peer educational content.
Franchise & Lifecycle Support
Support promotional execution across approved and emerging indications within the lymphoma portfolio. Ensure consistent messaging, positioning, and execution across brands, indications, and channels. Maintain deep therapeutic area expertise in lymphoma and evolving standards of care.
Cross-Functional Leadership & Collaboration
Collaborate closely with cross-functional teams including Sales, Sales Training, Business Operations, Medical Affairs, and MLR to ensure aligned, compliant, and effective execution. Partner with MLR to develop compliant and impactful promotional materials and ensure timely approvals. Support launch-related training and field enablement activities.
Agency, Analytics & Insights
Support and manage key vendor relationships, including the promotional agency of record. Collaborate with Analytics and Market Research teams to gather market insights, monitor the competitive landscape, and assess performance. Apply insights and learnings to optimize strategy and execution over time.
Operational Excellence
Ensure effective sharing of best practices and insights across the organization. Support budget planning, tracking, and stewardship. Perform all company business in accordance with regulations and company policies.
Qualifications
Required: Bachelor’s Degree Required: 7+ years of relevant work experience in pharmaceutical or biotechnology industry Required: 2+ years of experience in hematology and oncology HCP marketing, including US launch experience of new products or indications Required: Experience with developing and executing marketing strategies and tactics with field-based teams Required: Strong leadership skills and ability to manage project autonomously Required: Strong communication, presentation, analytic and strategic capabilities Preferred: Lymphoma experience strongly preferred
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Associate Director, US Marketing – Lymphoma will shape and execute HCP strategy across the lymphoma franchise, supporting inline indications and upcoming launches. They will lead development and execution of HCP-focused marketing strategies and promotional tactics to drive awareness, adoption, and differentiation across the lifecycle, working with cross-functional teams to ensure launch readiness and compliant, effective execution. The role combines strategic foresight with operational rigor across personal and non-personal channels. Responsibilities
HCP Strategy & Launch Readiness
Support development of marketing tactical plans to enable pre-launch, launch, and post-launch execution. Lead development of HCP messaging platforms and promotional tactics that support current and future indications. Translate clinical data and competitive insights into clear, differentiated HCP value propositions. Lead execution of lymphoma promotional tactics for US HCPs across personal and non-personal channels, including peer to peer educational content.
Franchise & Lifecycle Support
Support promotional execution across approved and emerging indications within the lymphoma portfolio. Ensure consistent messaging, positioning, and execution across brands, indications, and channels. Maintain deep therapeutic area expertise in lymphoma and evolving standards of care.
Cross-Functional Leadership & Collaboration
Collaborate closely with cross-functional teams including Sales, Sales Training, Business Operations, Medical Affairs, and MLR to ensure aligned, compliant, and effective execution. Partner with MLR to develop compliant and impactful promotional materials and ensure timely approvals. Support launch-related training and field enablement activities.
Agency, Analytics & Insights
Support and manage key vendor relationships, including the promotional agency of record. Collaborate with Analytics and Market Research teams to gather market insights, monitor the competitive landscape, and assess performance. Apply insights and learnings to optimize strategy and execution over time.
Operational Excellence
Ensure effective sharing of best practices and insights across the organization. Support budget planning, tracking, and stewardship. Perform all company business in accordance with regulations and company policies.
Qualifications
Required: Bachelor’s Degree Required: 7+ years of relevant work experience in pharmaceutical or biotechnology industry Required: 2+ years of experience in hematology and oncology HCP marketing, including US launch experience of new products or indications Required: Experience with developing and executing marketing strategies and tactics with field-based teams Required: Strong leadership skills and ability to manage project autonomously Required: Strong communication, presentation, analytic and strategic capabilities Preferred: Lymphoma experience strongly preferred
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