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Online Marketing Manager

Tinder, Dallas, Texas, United States, 75215

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Overview

At Meetic, a Match Group company, we have been pioneering online dating for over 20 years, leveraging our legacy to reinvent how people meet, connect, and build meaningful relationships across Europe and beyond. As part of Match Group, we manage a diverse portfolio of brands, from iconic names like Meetic, Match, Lexa, and LoveScout24 to tailored experiences for singles over 50, OurTime, DisonsDemain, Zweisam, and single parents, Even and Stir. Our teams design, build, and scale platforms across 20+ countries and 18 languages, ensuring every single finds the right match for their lifestyle and lifestages. We also drive growth for other Match Group brands like The League, OkCupid, Archer, Salams, and Plenty Of Fish, expanding our impact worldwide. When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days / week in our office, 53 rue de Chateaudun, 75009 Paris. In this role, you will define and execute high-impact user acquisition campaigns that drive scale, revenue growth, and brand resonance across markets. Responsibilities

Own and drive user acquisition:

build scalable (multi-million €€€), performance-focused UA strategies that are optimized across platforms (display, social media, search, affiliation) & audiences to drive sustainable revenue growth. Performance reporting & insights:

deliver timely, actionable reporting and insights on performance on a regular basis. Develop creative test strategies:

collaborate with the design team, provide strategic context and insight for creative idea generation; share campaign results for creative optimisation. Champion channel innovation:

manage relationships with online marketing partners, run test campaigns for additional scale, stay ahead of digital trends and channel innovations. Qualifications

You bring 3+ years of digital marketing experience & user acquisition across major platforms. You have hands-on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks. You’re genuinely passionate about media and media planning, with a deep curiosity for what drives performance. You’re analytically sharp - confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps. You’re autonomous, reliable, and transparent in your communication - and flexible enough to adapt as business needs evolve. You speak fluent English and thrive in an international, fast-paced environment. Why Match Group?

Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide Benefit from a healthy work-life balance in a flexible and welcoming environment Enjoy a modern Paris office with a rooftop, close to transport and amenities Access Edenred lunch vouchers, a discounted ClassPass subscription, premium healthcare with WTW, and our Worklife sustainable mobility package Grow through e-learning, conferences, and knowledge-sharing sessions Thrive in a dynamic, agile tech environment with evolving microservices and a culture of knowledge sharing and autonomy. Participate in hackathons and drive innovative projects Join regular social events like breakfasts, lunches, and apéros Use our products for free Meetic, a Match Group company, is an equal opportunity employer and we value the rich dynamics that diversity brings to our company. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.

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