About the Role
We’re seeking a performance-driven Digital Growth Specialist (Independent Contractor) to support our marketing efforts during a period of growth and system transition. This role is ideal for a self-directed marketer who enjoys owning execution, optimizing campaigns, and working across multiple digital channels. You’ll focus on paid media, messaging, CRM marketing automation, analytics, and funnel optimization, while also supporting a CRM transition. This is a 90-day contract engagement, with the potential for extension based on business needs. What You’ll Do
Copywriting & Messaging Develop conversion-focused copy for paid ads, email campaigns, SMS campaigns, landing pages, CTAs, and retargeting initiatives Maintain brand voice, messaging standards, and compliance requirements Test, analyze, and optimize messaging based on campaign performance Paid Media Management Set up, manage, and optimize paid advertising campaigns across platforms such as Meta, Google, YouTube, and other applicable channels Monitor performance and continuously optimize for ROI, lead quality, and conversion rates Manage budgets, audiences, creative testing, and performance reporting Email, SMS & Marketing Automation Build and deploy email marketing campaigns and automated workflows Create and manage SMS campaigns Manage CRM tagging, segmentation, and automation logic Monitor deliverability, engagement, and campaign performance CRM Transition & Configuration Serve as the primary marketing contact during the CRM transition Support migration planning, testing, and timeline coordination Assist with data mapping, tagging structures, and segmentation strategies Build and configure marketing automations in the new CRM Validate lead routing, attribution, reporting, and integrations Document workflows, processes, and best practices Troubleshoot campaign, integration, and data flow issues Support configuration related to a phone provider transition, if applicable Website, Funnels & Analytics Build and update landing pages and funnel assets Maintain website content and perform basic SEO updates Install and manage tracking pixels, UTMs, and conversion tracking Monitor dashboards and analytics to guide optimization decisions Deliverables Executed and optimized digital marketing campaigns CRM marketing automations and supporting documentation Performance reports and insights as requested Updated website and funnel assets Functional tracking, attribution, and reporting systems What We’re Looking For Proven experience in digital marketing and paid media management Strong copywriting skills with a focus on conversion and performance Hands-on experience with CRM and marketing automation platforms Experience supporting CRM migrations or system transitions (Applied Epic preferred) Proficiency with analytics, tracking, and reporting tools Ability to work independently, manage multiple initiatives, and adapt during periods of change Contract Details Location: Miami, FL Department: Marketing Engagement Type: Independent Contractor Contract Term: 90 days Experience Level: Mid-level Pay: $18–$20/hour
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We’re seeking a performance-driven Digital Growth Specialist (Independent Contractor) to support our marketing efforts during a period of growth and system transition. This role is ideal for a self-directed marketer who enjoys owning execution, optimizing campaigns, and working across multiple digital channels. You’ll focus on paid media, messaging, CRM marketing automation, analytics, and funnel optimization, while also supporting a CRM transition. This is a 90-day contract engagement, with the potential for extension based on business needs. What You’ll Do
Copywriting & Messaging Develop conversion-focused copy for paid ads, email campaigns, SMS campaigns, landing pages, CTAs, and retargeting initiatives Maintain brand voice, messaging standards, and compliance requirements Test, analyze, and optimize messaging based on campaign performance Paid Media Management Set up, manage, and optimize paid advertising campaigns across platforms such as Meta, Google, YouTube, and other applicable channels Monitor performance and continuously optimize for ROI, lead quality, and conversion rates Manage budgets, audiences, creative testing, and performance reporting Email, SMS & Marketing Automation Build and deploy email marketing campaigns and automated workflows Create and manage SMS campaigns Manage CRM tagging, segmentation, and automation logic Monitor deliverability, engagement, and campaign performance CRM Transition & Configuration Serve as the primary marketing contact during the CRM transition Support migration planning, testing, and timeline coordination Assist with data mapping, tagging structures, and segmentation strategies Build and configure marketing automations in the new CRM Validate lead routing, attribution, reporting, and integrations Document workflows, processes, and best practices Troubleshoot campaign, integration, and data flow issues Support configuration related to a phone provider transition, if applicable Website, Funnels & Analytics Build and update landing pages and funnel assets Maintain website content and perform basic SEO updates Install and manage tracking pixels, UTMs, and conversion tracking Monitor dashboards and analytics to guide optimization decisions Deliverables Executed and optimized digital marketing campaigns CRM marketing automations and supporting documentation Performance reports and insights as requested Updated website and funnel assets Functional tracking, attribution, and reporting systems What We’re Looking For Proven experience in digital marketing and paid media management Strong copywriting skills with a focus on conversion and performance Hands-on experience with CRM and marketing automation platforms Experience supporting CRM migrations or system transitions (Applied Epic preferred) Proficiency with analytics, tracking, and reporting tools Ability to work independently, manage multiple initiatives, and adapt during periods of change Contract Details Location: Miami, FL Department: Marketing Engagement Type: Independent Contractor Contract Term: 90 days Experience Level: Mid-level Pay: $18–$20/hour
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