Senior Direct Marketing Strategist
Bread Financial Payments, Columbus, Ohio, United States, 43224
Overview
Every career journey is personal. That's why we empower you with the tools and support to create your own success story.
Be challenged. Be heard. Be valued. Be you ... be here.
Job Summary The Senior Marketing Strategist will lead the planning and execution of direct marketing campaigns for DTC products. The role will partner closely with product owners, marketing delivery teams, analytics, and external vendors to shape campaign strategy, manage budgets, and ensure effective execution.
Essential Job Functions
Be a key contributor to campaign planning and execution. Independently partner with Marketing Delivery and external vendors to optimize processes. Own internal program strategy briefs/program design documents. (30%)
Collaborate with internal and external partners to execute marketing campaigns. Facilitate creative updates and maintain relationships with external agencies/vendors and internal Marketing Operations. Manage day-to-day campaign activities. (30%)
Help develop marketing plans and testing strategies. (10%)
Responsible for invoice management and partnering with leadership on budget planning and forecasting. (10%)
Manage creative development, testing and implementation. Ensure copy and creative are compliant and accurate. Collaborate with both Bread's internal agency and external vendors. (10%)
Perform competitor and industry research leveraging both public and non-public sources. (5%)
Partner with the analytics team to analyze and report on marketing campaign performance. (5%)
Minimum Qualifications
High School Diploma or GED.
5+ years of experience in credit, loyalty, or marketing, particularly in digital marketing, agency marketing, and e-commerce.
Preferred Qualifications
Bachelor's Degree in Business Administration, Marketing, or related area, or equivalent experience.
Skills
A/B Testing
Credit Card
Digital Marketing
Direct Marketing
Email Marketing
Financial Acumen
Marketing Strategies
Reports To Senior Manager and above
Direct Reports 0
Work Environment
Normal office environment. (Remote or Hybrid). 3 to 4 days per month are required in office if within 60 miles of a Bread Financial location.
Travel
Ability to travel up to 10% quarterly
Physical and Mental Requirements To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.
Communicate/Hearing
Communicate/Talking
Stationary Position/Seated
Typing/Writing
Maintain focus in high pressure or fast-paced work environment
Other Duties This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
Salary Range Salary Range (unless otherwise noted below):
$79,500.00 - $144,100.00
Full Salary Range for position California: $91,500.00 - $180,100.00
Colorado: $79,500.00 - $151,300.00
New York: $87,500.00 - $180,100.00
Washington: $83,500.00 - $165,700.00
Maryland: $83,500.00 - $158,500.00
Washington DC: $91,500.00 - $165,700.00
Illinois: $79,500.00 - $158,500.00
New Jersey: $91,500.00 - $165,700.00
Vermont: $79,500.00 - $144,100.00
Ohio: $79,500.00 - $144,100.00
The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.
Benefits Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial's 401(k) plan.
All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (PSST) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase of company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.
Click here for more Benefits information.
About Bread Financial At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
EEO/Benefits Statements
Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
The Company is an Equal Opportunity Employer.
Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
The Company participates in E-Verify.
The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at TaOps@breadfinancial.com.
Job Family Marketing
Job Type Regular
#J-18808-Ljbffr
Be challenged. Be heard. Be valued. Be you ... be here.
Job Summary The Senior Marketing Strategist will lead the planning and execution of direct marketing campaigns for DTC products. The role will partner closely with product owners, marketing delivery teams, analytics, and external vendors to shape campaign strategy, manage budgets, and ensure effective execution.
Essential Job Functions
Be a key contributor to campaign planning and execution. Independently partner with Marketing Delivery and external vendors to optimize processes. Own internal program strategy briefs/program design documents. (30%)
Collaborate with internal and external partners to execute marketing campaigns. Facilitate creative updates and maintain relationships with external agencies/vendors and internal Marketing Operations. Manage day-to-day campaign activities. (30%)
Help develop marketing plans and testing strategies. (10%)
Responsible for invoice management and partnering with leadership on budget planning and forecasting. (10%)
Manage creative development, testing and implementation. Ensure copy and creative are compliant and accurate. Collaborate with both Bread's internal agency and external vendors. (10%)
Perform competitor and industry research leveraging both public and non-public sources. (5%)
Partner with the analytics team to analyze and report on marketing campaign performance. (5%)
Minimum Qualifications
High School Diploma or GED.
5+ years of experience in credit, loyalty, or marketing, particularly in digital marketing, agency marketing, and e-commerce.
Preferred Qualifications
Bachelor's Degree in Business Administration, Marketing, or related area, or equivalent experience.
Skills
A/B Testing
Credit Card
Digital Marketing
Direct Marketing
Email Marketing
Financial Acumen
Marketing Strategies
Reports To Senior Manager and above
Direct Reports 0
Work Environment
Normal office environment. (Remote or Hybrid). 3 to 4 days per month are required in office if within 60 miles of a Bread Financial location.
Travel
Ability to travel up to 10% quarterly
Physical and Mental Requirements To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.
Communicate/Hearing
Communicate/Talking
Stationary Position/Seated
Typing/Writing
Maintain focus in high pressure or fast-paced work environment
Other Duties This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
Salary Range Salary Range (unless otherwise noted below):
$79,500.00 - $144,100.00
Full Salary Range for position California: $91,500.00 - $180,100.00
Colorado: $79,500.00 - $151,300.00
New York: $87,500.00 - $180,100.00
Washington: $83,500.00 - $165,700.00
Maryland: $83,500.00 - $158,500.00
Washington DC: $91,500.00 - $165,700.00
Illinois: $79,500.00 - $158,500.00
New Jersey: $91,500.00 - $165,700.00
Vermont: $79,500.00 - $144,100.00
Ohio: $79,500.00 - $144,100.00
The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.
Benefits Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial's 401(k) plan.
All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (PSST) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase of company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.
Click here for more Benefits information.
About Bread Financial At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
EEO/Benefits Statements
Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
The Company is an Equal Opportunity Employer.
Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
The Company participates in E-Verify.
The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at TaOps@breadfinancial.com.
Job Family Marketing
Job Type Regular
#J-18808-Ljbffr