Overview
Job Summary The Senior Marketing Strategist will lead the planning and execution of direct marketing campaigns for DTC products. The role will partner closely with product owners, marketing delivery teams, analytics, and external vendors to shape campaign strategy, manage budgets, and ensure effective execution. Responsibilities
Be a key contributor to campaign planning and execution. Independently partner with Marketing Delivery and external vendors to optimize processes. Own internal program strategy briefs/program design documents. - (30%) Collaborate with internal and external partners to execute marketing campaigns. Facilitate creative updates and maintain relationships with external agencies/vendors and internal Marketing Operations. Manage day-to-day campaign activities. - (30%) Help develop marketing plans and testing strategies. - (10%) Responsible for invoice management and partnering with leadership on budget planning and forecasting. - (10%) Manage creative development, testing and implementation. Ensure copy and creative are compliant and accurate. Collaborate with both Bread’s internal agency and external vendors. - (10%) Perform competitor and industry research leveraging both public and non-public sources. - (5%) Partner with the analytics team to analyze and report on marketing campaign performance. - (5%) Qualifications
Minimum Qualifications
High School Diploma or GED. 5+ years of experience in credit, loyalty, or marketing, particularly in digital marketing, agency marketing, and e-commerce. Preferred Qualifications
Bachelor’s Degree in Business Administration, Marketing, or related area, or equivalent experience. Skills
A/B Testing Credit Card Digital Marketing Direct Marketing Email Marketing Financial Acumen Marketing Strategies Reports To
Senior Manager and above Direct Reports
0 Work Environment
Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location. Travel
Ability to travel up to 10% quarterly Physical And Mental Requirements
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship. Communicate/Hearing Communicate/Talking Stationary Position/Seated Typing/Writing Maintain focus in high pressure or fast-paced work environment Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time. Salary and Benefits
Salary Range (unless Otherwise Noted Below):
$79,500.00 - $144,100.00 Full Salary Range For Position California: $91,500.00 - $180,100.00 Colorado: $79,500.00 - $151,300.00 New York: $87,500.00 - $180,100.00 Washington: $83,500.00 - $165,700.00 Maryland: $83,500.00 - $158,500.00 Washington DC: $91,500.00 - $165,700.00 Illinois: $79,500.00 - $158,500.00 New Jersey: $91,500.00 - $165,700.00 Vermont: $79,500.00 - $144,100.00 Ohio: $79,500.00 - $144,100.00 The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills. Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire. Six weeks of 100% paid parental leave for eligible parents after a 180-day waiting period. Hired associates can enroll in Bread Financial’s 401(k) plan. All associates receive 11 paid holidays. Flexible Time Off (FTO) program for time away from work. Associations (except Illinois) receive 80 hours of PSST upon hire and at the beginning of each calendar year; Illinois associates receive 40 hours of Illinois PSST and 40 hours of Illinois Paid Leave. Illinois Paid Leave must be used before FTO is approved. Hired associates may elect to purchase company stock during offering periods in June and December. Eligible for an annual incentive bonus based on individual and company performance. About Bread Financial: Bread Financial is a tech-forward financial services company providing payment, lending and saving solutions. Bread Financial offers a range of benefits and supports diverse career development and progression. Bread Financial (NYSE: BFH) is a recognized employer with a global presence. Bread Financial offers competitive pay and a comprehensive benefits package, including 401(k). The Company is an Equal Opportunity Employer. Applicants are legally authorized to work in the United States. The Company participates in E-Verify. The Company complies with ADA and applicable laws and provides accommodations for applicants with disabilities. For accommodations, contact the Recruiting Team at TaOps@breadfinancial.com. Job Family : Marketing Job Type : Regular
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Job Summary The Senior Marketing Strategist will lead the planning and execution of direct marketing campaigns for DTC products. The role will partner closely with product owners, marketing delivery teams, analytics, and external vendors to shape campaign strategy, manage budgets, and ensure effective execution. Responsibilities
Be a key contributor to campaign planning and execution. Independently partner with Marketing Delivery and external vendors to optimize processes. Own internal program strategy briefs/program design documents. - (30%) Collaborate with internal and external partners to execute marketing campaigns. Facilitate creative updates and maintain relationships with external agencies/vendors and internal Marketing Operations. Manage day-to-day campaign activities. - (30%) Help develop marketing plans and testing strategies. - (10%) Responsible for invoice management and partnering with leadership on budget planning and forecasting. - (10%) Manage creative development, testing and implementation. Ensure copy and creative are compliant and accurate. Collaborate with both Bread’s internal agency and external vendors. - (10%) Perform competitor and industry research leveraging both public and non-public sources. - (5%) Partner with the analytics team to analyze and report on marketing campaign performance. - (5%) Qualifications
Minimum Qualifications
High School Diploma or GED. 5+ years of experience in credit, loyalty, or marketing, particularly in digital marketing, agency marketing, and e-commerce. Preferred Qualifications
Bachelor’s Degree in Business Administration, Marketing, or related area, or equivalent experience. Skills
A/B Testing Credit Card Digital Marketing Direct Marketing Email Marketing Financial Acumen Marketing Strategies Reports To
Senior Manager and above Direct Reports
0 Work Environment
Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location. Travel
Ability to travel up to 10% quarterly Physical And Mental Requirements
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship. Communicate/Hearing Communicate/Talking Stationary Position/Seated Typing/Writing Maintain focus in high pressure or fast-paced work environment Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time. Salary and Benefits
Salary Range (unless Otherwise Noted Below):
$79,500.00 - $144,100.00 Full Salary Range For Position California: $91,500.00 - $180,100.00 Colorado: $79,500.00 - $151,300.00 New York: $87,500.00 - $180,100.00 Washington: $83,500.00 - $165,700.00 Maryland: $83,500.00 - $158,500.00 Washington DC: $91,500.00 - $165,700.00 Illinois: $79,500.00 - $158,500.00 New Jersey: $91,500.00 - $165,700.00 Vermont: $79,500.00 - $144,100.00 Ohio: $79,500.00 - $144,100.00 The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills. Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire. Six weeks of 100% paid parental leave for eligible parents after a 180-day waiting period. Hired associates can enroll in Bread Financial’s 401(k) plan. All associates receive 11 paid holidays. Flexible Time Off (FTO) program for time away from work. Associations (except Illinois) receive 80 hours of PSST upon hire and at the beginning of each calendar year; Illinois associates receive 40 hours of Illinois PSST and 40 hours of Illinois Paid Leave. Illinois Paid Leave must be used before FTO is approved. Hired associates may elect to purchase company stock during offering periods in June and December. Eligible for an annual incentive bonus based on individual and company performance. About Bread Financial: Bread Financial is a tech-forward financial services company providing payment, lending and saving solutions. Bread Financial offers a range of benefits and supports diverse career development and progression. Bread Financial (NYSE: BFH) is a recognized employer with a global presence. Bread Financial offers competitive pay and a comprehensive benefits package, including 401(k). The Company is an Equal Opportunity Employer. Applicants are legally authorized to work in the United States. The Company participates in E-Verify. The Company complies with ADA and applicable laws and provides accommodations for applicants with disabilities. For accommodations, contact the Recruiting Team at TaOps@breadfinancial.com. Job Family : Marketing Job Type : Regular
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