GTM Manager – B2B
Osta, Irvine, CA, United States
Anyone who hires trade services at scale has the same problem: vendors who don’t show up, quotes that don’t match invoices, and no accountability when something goes wrong. Property managers. HOA boards. General contractors. Multi-family operators. They all spend hours chasing reliability that should be table stakes.
Osta is fixing this. We’re building the commercial channel to become the default service partner for organizations across Southern California; starting with property management and expanding into adjacent verticals.
This isn’t a sales job. This is a founding role. You’re not stepping into a machine that’s already running. You’re building the engine. You’ll work with the founding team to define the strategy, create the playbook, and own the revenue number with a direct path to VP.
About Osta
The name “Osta” comes from traditional guilds—organizations that built trust through apprenticeship, honest work, and pride in craft. We’re rebuilding that trust with modern technology. We do things differently: Most platforms connect.
We employ. No contractor roulette. We train, insure, and employ our professionals (W-2). Most contractors estimate. We diagnose . Our AI triages issues before dispatch. We know the problem before we ring the doorbell. Most prices change. Ours stick . Fixed pricing quoted before work begins. No surprise invoices. Most give windows. We give times . 2:15pm. Not “sometime between 8 and 5.” Why Commercial Partners Choose Osta
You’re not selling “services.” You’re selling certainty. Accountability : W-2 means the same professional every time. When something goes wrong, we answer for it. Fixed Means Fixed : Prices are set before work begins. Budgets hold without change orders or surprise invoices. Speed of Thought : AI diagnosis triages issues immediately. Partners get answers in hours, not days. Tenant and Client Satisfaction : Specific arrival times mean no one’s held hostage waiting for a technician. What You’ll Own
Strategy:
Define segment prioritization across Southern California. Property management is the beachhead—you’ll also evaluate and sequence expansion into GCs, HOAs, multi-family, commercial real estate, and emerging verticals. The Playbook:
Build the B2B sales process from scratch—prospecting, discovery, proposal, close, onboarding. Document it as you go. Execution:
Close the first 10 flagship partnerships yourself. Prove the model works before we scale the team. Pipeline:
Build a recurring revenue stream. Target: $50K/month in partner-sourced revenue by month 6. Pricing Architecture:
Work with leadership to develop B2B structures—monthly retainers, per-door pricing, and volume incentives. Who You Are
5 years in B2B sales or partnerships. You understand the difference between a luxury HOA in Newport Beach and a multi-family operator in DTLA. You sell to organizations, not just people. Track record navigating complex deals with multiple stakeholders and procurement processes. You build from scratch. You don’t need a manual; you write it. Clear communicator. No jargon. You translate operational details into commercial value. Consultative. You diagnose problems before pitching solutions. You understand that B2B buyers have been burned by vendors before. You don’t need to check every box. If you’ve closed complex deals and know how to build from zero, we want to hear from you. Who You’ll Work With
You’ll report directly to the CEO and collaborate with Operations (to ensure seamless service delivery), Marketing (to build commercial campaigns), and our W-2 professionals in the field. This isn’t a silo—it’s a seat at the leadership table from day one. Compensation & Growth
Base Salary : $100,000–$125,000 Commission : Uncapped. Tied directly to partnership revenue. (Year 1 OTE: $150,000–$210,000 ) Equity : Stock options. You own a piece of what you build. Benefits : Health, dental, vision, 401(k). Travel and event budget covered.
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The name “Osta” comes from traditional guilds—organizations that built trust through apprenticeship, honest work, and pride in craft. We’re rebuilding that trust with modern technology. We do things differently: Most platforms connect.
We employ. No contractor roulette. We train, insure, and employ our professionals (W-2). Most contractors estimate. We diagnose . Our AI triages issues before dispatch. We know the problem before we ring the doorbell. Most prices change. Ours stick . Fixed pricing quoted before work begins. No surprise invoices. Most give windows. We give times . 2:15pm. Not “sometime between 8 and 5.” Why Commercial Partners Choose Osta
You’re not selling “services.” You’re selling certainty. Accountability : W-2 means the same professional every time. When something goes wrong, we answer for it. Fixed Means Fixed : Prices are set before work begins. Budgets hold without change orders or surprise invoices. Speed of Thought : AI diagnosis triages issues immediately. Partners get answers in hours, not days. Tenant and Client Satisfaction : Specific arrival times mean no one’s held hostage waiting for a technician. What You’ll Own
Strategy:
Define segment prioritization across Southern California. Property management is the beachhead—you’ll also evaluate and sequence expansion into GCs, HOAs, multi-family, commercial real estate, and emerging verticals. The Playbook:
Build the B2B sales process from scratch—prospecting, discovery, proposal, close, onboarding. Document it as you go. Execution:
Close the first 10 flagship partnerships yourself. Prove the model works before we scale the team. Pipeline:
Build a recurring revenue stream. Target: $50K/month in partner-sourced revenue by month 6. Pricing Architecture:
Work with leadership to develop B2B structures—monthly retainers, per-door pricing, and volume incentives. Who You Are
5 years in B2B sales or partnerships. You understand the difference between a luxury HOA in Newport Beach and a multi-family operator in DTLA. You sell to organizations, not just people. Track record navigating complex deals with multiple stakeholders and procurement processes. You build from scratch. You don’t need a manual; you write it. Clear communicator. No jargon. You translate operational details into commercial value. Consultative. You diagnose problems before pitching solutions. You understand that B2B buyers have been burned by vendors before. You don’t need to check every box. If you’ve closed complex deals and know how to build from zero, we want to hear from you. Who You’ll Work With
You’ll report directly to the CEO and collaborate with Operations (to ensure seamless service delivery), Marketing (to build commercial campaigns), and our W-2 professionals in the field. This isn’t a silo—it’s a seat at the leadership table from day one. Compensation & Growth
Base Salary : $100,000–$125,000 Commission : Uncapped. Tied directly to partnership revenue. (Year 1 OTE: $150,000–$210,000 ) Equity : Stock options. You own a piece of what you build. Benefits : Health, dental, vision, 401(k). Travel and event budget covered.
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