OPS Social Media & Content Creator - UCP
University of South Florida, Tampa, Florida, us, 33646
Overview
The Social Media & Content Coordinator is responsible for creating engaging, timely, and visually compelling content across the OUCP’s social media platforms. This role captures photos and videos at events, produces live video content, designs simple graphics, and helps tell the organization’s story in an authentic and consistent way. Reporting to the Director of Marketing & Engagement Strategy, this position is a vital component to the marketing team in helping to increase engagement, visibility, and brand awareness of the office and the university.
Responsibilities
Social Media Management
Manages day-to-day social media posting across platforms such as Instagram, Facebook, and LinkedIn (as applicable)
Develops and schedules content that aligns with OUCP’s and university’s goals, campaigns, and events
Monitors comments, messages, and engagement, escalating issues as needed
Photo & Video Content Creation
Captures high-quality photos and short-form videos at events, meetings, and programs
Creates live video content during events (e.g., Instagram Live, Facebook Live)
Edits photos and videos for social media use, ensuring brand consistency
Graphics & Visual Content
Working with the Marketing Specialist: Assists with designing graphics for social media posts, stories, and event promotion
Adapts templates and brand assets for consistent visual presentation
Collaborates on campaign & event visuals
Event Coverage
Attends on-site events to provide real-time social media coverage
Plans content in advance for key events
Works with event planning staff to identify key moments and storytelling opportunities
Strategy & Reporting
Assists in developing social media content calendars
Tracks basic analytics and performance metrics (reach, engagement, video views, etc.)
Provides recommendations to improve content performance and audience growth
Qualifications
Bachelor’s degree in marketing, communications, journalism or related field of study
Experience managing social media accounts for higher education or a community organization
Strong photography and video skills using a smartphone and/or camera
Comfort hosting or supporting live video content
Basic graphic design skills using tools such as Canva, Adobe Express, or Adobe Creative Suite
Strong writing skills with an understanding of tone and platform best practices
Ability to work evenings or weekends occasionally for event coverage
Preferred Skills
Experience with social media scheduling and analytics tools
Knowledge of current social media trends and best practices
Ability to work independently in fast-paced, live-event environments
Strong organizational skills and attention to detail
Working Conditions
Combination of flexible office hours and on-site event coverage
Occasional evening or weekend hours required
Some standing, walking, and carrying light equipment during events
Compensation : $24.00 per hour
About Us Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU). The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.
Compliance and Federal Notices This position may be subject to a Level 1 or Level 2 criminal background check. Applicants have rights under Federal Employment Laws: The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
#J-18808-Ljbffr
Responsibilities
Social Media Management
Manages day-to-day social media posting across platforms such as Instagram, Facebook, and LinkedIn (as applicable)
Develops and schedules content that aligns with OUCP’s and university’s goals, campaigns, and events
Monitors comments, messages, and engagement, escalating issues as needed
Photo & Video Content Creation
Captures high-quality photos and short-form videos at events, meetings, and programs
Creates live video content during events (e.g., Instagram Live, Facebook Live)
Edits photos and videos for social media use, ensuring brand consistency
Graphics & Visual Content
Working with the Marketing Specialist: Assists with designing graphics for social media posts, stories, and event promotion
Adapts templates and brand assets for consistent visual presentation
Collaborates on campaign & event visuals
Event Coverage
Attends on-site events to provide real-time social media coverage
Plans content in advance for key events
Works with event planning staff to identify key moments and storytelling opportunities
Strategy & Reporting
Assists in developing social media content calendars
Tracks basic analytics and performance metrics (reach, engagement, video views, etc.)
Provides recommendations to improve content performance and audience growth
Qualifications
Bachelor’s degree in marketing, communications, journalism or related field of study
Experience managing social media accounts for higher education or a community organization
Strong photography and video skills using a smartphone and/or camera
Comfort hosting or supporting live video content
Basic graphic design skills using tools such as Canva, Adobe Express, or Adobe Creative Suite
Strong writing skills with an understanding of tone and platform best practices
Ability to work evenings or weekends occasionally for event coverage
Preferred Skills
Experience with social media scheduling and analytics tools
Knowledge of current social media trends and best practices
Ability to work independently in fast-paced, live-event environments
Strong organizational skills and attention to detail
Working Conditions
Combination of flexible office hours and on-site event coverage
Occasional evening or weekend hours required
Some standing, walking, and carrying light equipment during events
Compensation : $24.00 per hour
About Us Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU). The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.
Compliance and Federal Notices This position may be subject to a Level 1 or Level 2 criminal background check. Applicants have rights under Federal Employment Laws: The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
#J-18808-Ljbffr