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Product Growth Lead, Consumer

Table22, San Francisco, California, United States, 94199

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About Table22 Table22 unlocks transformative new revenue streams for America’s food and beverage businesses, helping restaurants, wine shops, and specialty retailers grow revenue beyond their four walls. We power subscription and membership programs that deepen relationships with loyal customers and give independent merchants (who we refer to and treat as “partners”) more predictable, resilient income streams.

Why this role matters now As Table22 scales, helping existing partners grow successfully over time is one of our biggest opportunities and responsibilities.

Merchant growth at Table22 is inherently B2B2C:

Merchants grow when consumers discover, trust, join, and stay engaged

Consumers convert when offerings are clear, compelling, and well-supported

Growth must work within real operational and fulfillment constraints

Today, the levers that drive partner growth span many surfaces — storefront, checkout, lifecycle communication, partner-branded marketing, cross-sell, and merchant tooling. This role exists to bring ownership, focus, and systems thinking to those efforts, turning fragmented initiatives into scalable, product-driven growth that benefits both our partners and the platform.

What we’re looking for We’re looking for a senior product leader who can take ownership of partner growth as a product and systems problem.

You are someone who:

Has owned meaningful growth or revenue outcomes

Thinks holistically about funnels, flywheels, and compounding impact

Is comfortable making hard prioritization calls under ambiguity

Can balance consumer experience, merchant needs, and operational realities

Is curious about how AI can unlock leverage in product and growth workflows

What you’ll do You’ll own Existing Partner Growth (EPG) as a product domain, with accountability for outcomes, not just execution.

Specifically, you will:

Own the end-to-end partner growth funnel, including:

Audience reach and engagement

Storefront clarity and conversion

Checkout and pricing mechanics

Retention, repeat behavior, and expansion

Identify, prioritize, and sequence the highest-leverage growth opportunities for existing partners

Turn bespoke or high-touch growth wins into repeatable, scalable platform capabilities

Design systems that balance:

Consumer trust, motivation, and loyalty

Merchant brand, economics, and bandwidth

Operational and fulfillment constraints

Partner closely with Product, Engineering, Ops, and Marketing to deliver aligned, scalable solutions

Explore and apply AI-powered tools to improve content quality, personalization, and internal workflows where appropriate

What success looks like In the first 3-6 months, you will:

Establish clear ownership and strategy for existing partner growth

Ship 1–2 scalable growth systems that materially improve partner outcomes

Reduce reliance on manual, bespoke growth efforts

Create alignment across the company around what best-in-class partner growth looks like at Table22

Bring clarity to which growth levers matter most — and why

Ideal background

7+ years of product management experience, including ownership of growth or revenue outcomes

Experience in B2B2C, marketplaces, or multi-sided platforms

Proven track record of building scalable growth systems, not just features or campaigns

Strong cross-functional experience working with Ops, Sales, Marketing, and Engineering

Familiarity with subscription, membership, or recurring revenue models

Curiosity and hands-on experience using AI tools for content generation, workflow automation, or product experimentation

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