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Director, Global Sales Development

Cloudinary, San Jose, California, United States, 95199

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Overview We are looking for a senior Sales Development leader to own the

quality, efficiency, and scalability of SDR-sourced outbound pipeline . This role reports to the SVP of Marketing and is responsible for building

predictable, high-conversion ARR , not just activity or meeting volume. You will lead a global SDR organization through disciplined qualification and tight alignment with Sales on pipeline acceptance and conversion.

This is a hands-on leadership role for someone who has redesigned SDR models, not just scaled them, and who is comfortable operating in environments where pipeline quality, rep productivity, and economic efficiency matter more than raw counts.

You must be willing to work out of our San Jose office 3 days a week and travel internationally as needed.

Responsibilities

Own quarterly and annual

SDR-sourced pipeline ARR targets , with clear accountability for conversion quality and deal-size mix.

Lead and evolve a global SDR organization with a focus on

productivity per rep, qualification rigor, and sustainable throughput .

Partner with GTM Ops, Sales leadership to define and enforce sales

acceptance criteria , including disqualification standards.

Collaborate with Marketing to align inbound, outbound, and product-led signals into

intent-weighted SDR motions .

Redesign SDR coverage, segmentation, and routing to support

higher win-rate segments .

Own forecasting, capacity planning, and performance modeling in partnership with RevOps, including

pipeline per SDR and ARR efficiency metrics .

Continuously evolve the SDR playbook, including messaging, sequencing, tooling, and AI-assisted workflows, to drive measurable gains in productivity.

Develop SDR managers as operators who understand

pipeline economics , not just coaching and activity management.

About you

You must be willing to work out of our San Jose office 3 days a week and travel internationally as needed.

5+ years leading global SDR teams in B2B SaaS, including experience

designing teams to improve efficiency and conversion .

Demonstrated success driving

high-quality pipeline in multi-product, multi-segment sales environments .

Strong command of

pipeline economics , including deal-size mix, win-rate dynamics, and SDR cost efficiency.

Hands-on leader who can move between

strategic modeling

and

frontline coaching .

Deep experience with modern sales development tooling (Outreach, Gong, CommonRoom, CRM, intent data, AI SDR workflows) and a track record of using technology to

build efficient pipeline .

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