Overview
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including
White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack . This role is designed to lead the growth planning of one or more brands in the Mark Anthony portfolio for the US Business. The Sr. Manager, Brand Commercialization will be responsible for building the local marketing strategy, deployment, commercial management of Brands in the US. Accountabilities : Lead Local Category & Brand Growth Plan Build Commercial Activity Plan and activation calendar Lead cross-functional teams to execute brand activations aligned with strategy Lead Innovation implementation and volume planning Lead SKU assortment review & pricing strategy Build budget, performance reporting, agency management, and local asset adaptation Key Metrics & Financial Targets : ROI on Brand Plans Brand Growth & Health Volume & Sales CAAP & Budget Innovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization) Own : Brand growth plan and strategic commercial delivery Influence : Innovation, Brand strategy, planning & asset delivery Veto : US cross-functional brand commercialization outputs (i.e., shopper experiential, social, etc.) Critical Relationships : Global & US Marketing Sales, Finance, & Compliance Digital Center of Excellence Brand campaigns, playbooks, and calendars Brand-related financial reporting and insights Skills Needed to Be Successful : Bachelor’s Degree & 6-8 years of progressive marketing experience in Alc/Bev or CPG Experience leading a fast-moving, explosive-growth brand Proven ability to think creatively, coupled with strong analytical and leadership skills Compensation : Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual. Competitive annual salary $146,000 to $183,000 in Chicago, IL Bonus plan designed to recognize company performance and individual contributions Comprehensive health and welfare benefits Company matching 401(k) contributions Paid time off including annual leave, paid sick time and holidays Extensive opportunities for training, development, and career growth Our Purpose
– Unearth the Extraordinary: Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are: Best in Our Craft : We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people. Ambitiously Curious : We stay curious, dreaming big and navigating the unknown with an enduring belief in better. Made With Humility : We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team. Daringly Disruptive : We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
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Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including
White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack . This role is designed to lead the growth planning of one or more brands in the Mark Anthony portfolio for the US Business. The Sr. Manager, Brand Commercialization will be responsible for building the local marketing strategy, deployment, commercial management of Brands in the US. Accountabilities : Lead Local Category & Brand Growth Plan Build Commercial Activity Plan and activation calendar Lead cross-functional teams to execute brand activations aligned with strategy Lead Innovation implementation and volume planning Lead SKU assortment review & pricing strategy Build budget, performance reporting, agency management, and local asset adaptation Key Metrics & Financial Targets : ROI on Brand Plans Brand Growth & Health Volume & Sales CAAP & Budget Innovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization) Own : Brand growth plan and strategic commercial delivery Influence : Innovation, Brand strategy, planning & asset delivery Veto : US cross-functional brand commercialization outputs (i.e., shopper experiential, social, etc.) Critical Relationships : Global & US Marketing Sales, Finance, & Compliance Digital Center of Excellence Brand campaigns, playbooks, and calendars Brand-related financial reporting and insights Skills Needed to Be Successful : Bachelor’s Degree & 6-8 years of progressive marketing experience in Alc/Bev or CPG Experience leading a fast-moving, explosive-growth brand Proven ability to think creatively, coupled with strong analytical and leadership skills Compensation : Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual. Competitive annual salary $146,000 to $183,000 in Chicago, IL Bonus plan designed to recognize company performance and individual contributions Comprehensive health and welfare benefits Company matching 401(k) contributions Paid time off including annual leave, paid sick time and holidays Extensive opportunities for training, development, and career growth Our Purpose
– Unearth the Extraordinary: Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are: Best in Our Craft : We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people. Ambitiously Curious : We stay curious, dreaming big and navigating the unknown with an enduring belief in better. Made With Humility : We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team. Daringly Disruptive : We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
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