Senior Manager, Brand Management
Mark Anthony Brands Inc., Chicago, Illinois, United States, 60290
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including
White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack .
Overview This role is designed to lead the growth planning of one or more brands in the Mark Anthony portfolio for the US Business. The Sr. Manager, Brand Commercialization will be responsible for building the local marketing strategy, deployment, and commercial management of Brands in the US.
Responsibilities
Lead Local Category & Brand Growth Plan
Build Commercial Activity Plan and activation calendar
Lead cross-functional teams to execute brand activations aligned with strategy
Lead Innovation implementation and volume planning
Lead SKU assortment review & pricing strategy
Build budget, performance reporting, agency management, and local asset adaptation
Key Metrics & Financial Targets
ROI on Brand Plans
Brand Growth & Health
Volume & Sales
CAAP & Budget
Innovation Metrics (Portfolio Management, Volume Projection, & SKU Optimization)
Own
Brand growth plan and strategic commercial delivery
Influence
Innovation, Brand strategy, planning & asset delivery
Veto
US cross-functional brand commercialization outputs (i.e., shopper experiential, social, etc.)
Critical Relationships
Global & US Marketing
Sales, Finance, & Compliance
Digital Center of Excellence
Brand campaigns, playbooks, and calendars
Brand-related financial reporting and insights
Skills Needed To Be Successful
Bachelor’s Degree & 6-8 years of progressive marketing experience in Alc/Bev or CPG
Experience leading a fast-moving, explosive-growth brand
Proven ability to think creatively, coupled with strong analytical and leadership skills
Compensation Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary $146,000 to $183,000 in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
At Mark Anthony, We Exist To Unearth The Extraordinary
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
#J-18808-Ljbffr
White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack .
Overview This role is designed to lead the growth planning of one or more brands in the Mark Anthony portfolio for the US Business. The Sr. Manager, Brand Commercialization will be responsible for building the local marketing strategy, deployment, and commercial management of Brands in the US.
Responsibilities
Lead Local Category & Brand Growth Plan
Build Commercial Activity Plan and activation calendar
Lead cross-functional teams to execute brand activations aligned with strategy
Lead Innovation implementation and volume planning
Lead SKU assortment review & pricing strategy
Build budget, performance reporting, agency management, and local asset adaptation
Key Metrics & Financial Targets
ROI on Brand Plans
Brand Growth & Health
Volume & Sales
CAAP & Budget
Innovation Metrics (Portfolio Management, Volume Projection, & SKU Optimization)
Own
Brand growth plan and strategic commercial delivery
Influence
Innovation, Brand strategy, planning & asset delivery
Veto
US cross-functional brand commercialization outputs (i.e., shopper experiential, social, etc.)
Critical Relationships
Global & US Marketing
Sales, Finance, & Compliance
Digital Center of Excellence
Brand campaigns, playbooks, and calendars
Brand-related financial reporting and insights
Skills Needed To Be Successful
Bachelor’s Degree & 6-8 years of progressive marketing experience in Alc/Bev or CPG
Experience leading a fast-moving, explosive-growth brand
Proven ability to think creatively, coupled with strong analytical and leadership skills
Compensation Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary $146,000 to $183,000 in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
At Mark Anthony, We Exist To Unearth The Extraordinary
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
#J-18808-Ljbffr