Digital Marketing Communications Strategist, Lead
Inside Higher Ed, Atlanta, Georgia, United States, 30383
Overview
Digital Marketing and Communications Strategist, Lead — Georgia State University, Instructional Innovation and Technology, Marketing and Communications.
Join us in driving digital transformation in higher education and making a meaningful impact on our community. GSU’s IIT division seeks a highly skilled professional to develop digital strategies and content to drive adoption of innovative instructional and technology services and enhance customer experience with university technology solutions. The role includes planning events, outreach, and using social media to expand technology adoption.
GSU offers a collaborative and intellectually stimulating environment with opportunities for career growth and comprehensive benefits. The university’s core values are respect, integrity, collaboration, and accountability.
Position Overview Georgia State University’s Instructional Innovation and Technology (IIT) division is seeking a highly skilled and motivated
Digital Marketing and Communications Strategist, Lead
to join our Communications department. The person in this role will develop digital strategies and content to drive adoption of innovative instructional and technology services and enhance customer experience with university technology solutions. In addition, they will plan events, outreach, and use social media to expand technology adoption.
Key Responsibilities The scope of responsibilities for this position includes the following essential duties:
Digital Marketing and Content Development
Create and maintain digital marketing materials, including web resources, newsletters, and other digital assets.
Develop and implement social media strategies and campaigns to drive engagement.
Plan and contribute to publications that articulate the university’s involvement in the evolving digital education and research landscape.
Compose, edit, and proofread content for accuracy, grammar, consistency and compliance with university brand standards.
Outreach and Event Organization
Develop and coordinate outreach opportunities to increase awareness of technology services and improve accessibility.
Coordinate events that support technology initiatives.
Design and Layout
Develop graphical concepts and design interfaces based on customer requirements to convey messages effectively.
Research
Research trends and technology to ensure work meets highest industry standards.
Collaboration and Customer Service
Establish and maintain cooperative working relationships with stakeholders.
Provide excellent service and assist customers with efficient project communication.
Application Deadline:
Applications must be submitted by March 4, 2026 (subject to change without notice).
Qualifications Minimum Hiring Qualifications: Bachelor's degree and three years of related experience; or a combination of education and related experience.
Preferred Hiring Qualifications: Preference may be given to applicants who, in addition to meeting the Minimum Qualifications, possess the following:
Familiarity with email marketing and social media tools
Knowledge of data processing and web principles, practices, and equipment in Information Technology
Ability to multi-task and use independent judgment
College/Business Unit:
Instructional Innovation & Technology
Location:
Atlanta Campus
Job Posting:
02/02/26, 3:12:08 PM
#J-18808-Ljbffr
Join us in driving digital transformation in higher education and making a meaningful impact on our community. GSU’s IIT division seeks a highly skilled professional to develop digital strategies and content to drive adoption of innovative instructional and technology services and enhance customer experience with university technology solutions. The role includes planning events, outreach, and using social media to expand technology adoption.
GSU offers a collaborative and intellectually stimulating environment with opportunities for career growth and comprehensive benefits. The university’s core values are respect, integrity, collaboration, and accountability.
Position Overview Georgia State University’s Instructional Innovation and Technology (IIT) division is seeking a highly skilled and motivated
Digital Marketing and Communications Strategist, Lead
to join our Communications department. The person in this role will develop digital strategies and content to drive adoption of innovative instructional and technology services and enhance customer experience with university technology solutions. In addition, they will plan events, outreach, and use social media to expand technology adoption.
Key Responsibilities The scope of responsibilities for this position includes the following essential duties:
Digital Marketing and Content Development
Create and maintain digital marketing materials, including web resources, newsletters, and other digital assets.
Develop and implement social media strategies and campaigns to drive engagement.
Plan and contribute to publications that articulate the university’s involvement in the evolving digital education and research landscape.
Compose, edit, and proofread content for accuracy, grammar, consistency and compliance with university brand standards.
Outreach and Event Organization
Develop and coordinate outreach opportunities to increase awareness of technology services and improve accessibility.
Coordinate events that support technology initiatives.
Design and Layout
Develop graphical concepts and design interfaces based on customer requirements to convey messages effectively.
Research
Research trends and technology to ensure work meets highest industry standards.
Collaboration and Customer Service
Establish and maintain cooperative working relationships with stakeholders.
Provide excellent service and assist customers with efficient project communication.
Application Deadline:
Applications must be submitted by March 4, 2026 (subject to change without notice).
Qualifications Minimum Hiring Qualifications: Bachelor's degree and three years of related experience; or a combination of education and related experience.
Preferred Hiring Qualifications: Preference may be given to applicants who, in addition to meeting the Minimum Qualifications, possess the following:
Familiarity with email marketing and social media tools
Knowledge of data processing and web principles, practices, and equipment in Information Technology
Ability to multi-task and use independent judgment
College/Business Unit:
Instructional Innovation & Technology
Location:
Atlanta Campus
Job Posting:
02/02/26, 3:12:08 PM
#J-18808-Ljbffr