Digital Marketing Communications Strategist, Lead
Georgia State University, Atlanta, Georgia, United States, 30383
Overview
Digital Marketing and Communications Strategist, Lead : Georgia State University, Instructional Innovation and Technology — Marketing and Communications. Join a dynamic team focused on transforming lives through academic excellence, innovative technology, research, and community partnerships. Georgia State University is ranked among the Top 5 Most Innovative Public Institutions by U.S. News & World Report (2026). GSU offers a collaborative and intellectually stimulating environment for staff, faculty, and students, with opportunities for career growth, comprehensive benefits, and core values of respect, integrity, collaboration, and accountability. Key Responsibilities
The scope of responsibilities for this position includes, but is not limited to, the following essential duties. Digital Marketing and Content Development
Create and maintain digital marketing materials, including web resources, newsletters, and other digital assets. Develop and implement social media strategies and campaigns to drive engagement. Plan and contribute to publications that articulate the university’s involvement in the evolving digital education and research landscape. Compose, edit, and proofread content for accuracy, grammar, consistency, and compliance with university brand standards. Outreach and Event Organization
Develop and coordinate outreach opportunities to increase awareness of technology services and improve accessibility. Coordinate events that support technology initiatives. Design and Layout
Develop graphical concepts and design interfaces based on customer requirements to convey messages effectively. Research
Research trends and technology to ensure work meets highest industry standards. Collaboration and Customer Service
Establish and maintain cooperative working relationships with stakeholders. Provide excellent service and assist customers with efficient project communication. Qualifications
Minimum Hiring Qualifications : Bachelor’s degree and three years of related experience; or a combination of education and related experience. Preferred Hiring Qualifications : Preference may be given to applicants who, in addition to meeting the Minimum Qualifications, possess the following: Familiarity with email marketing and social media tools Knowledge of data processing and web principles, practices, and equipment in Information Technology Ability to multi-task and use independent judgment Details
College/Business Unit : Instructional Innovation & Technology Department : Marketing and Communications Location : Atlanta Campus Shift : 8:30 a.m. - 5:15 p.m. Salary : 70,000 - 77,000 FLSA Status : Exempt Application and Special Instructions
Application Deadline : Applications must be submitted by March 4, 2026 (subject to change without notice). A complete and accurate GSU application Resume Three professional references. One must be a current or former supervisor. Equal Employment Opportunity
Georgia State University is an Equal Opportunity Employer. Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. All candidates are considered without regard to these protected characteristics. Please note that the career board updates daily and requisitions are subject to removal without prior notice. Georgia State University values diversity and inclusion across all campus communities.
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Digital Marketing and Communications Strategist, Lead : Georgia State University, Instructional Innovation and Technology — Marketing and Communications. Join a dynamic team focused on transforming lives through academic excellence, innovative technology, research, and community partnerships. Georgia State University is ranked among the Top 5 Most Innovative Public Institutions by U.S. News & World Report (2026). GSU offers a collaborative and intellectually stimulating environment for staff, faculty, and students, with opportunities for career growth, comprehensive benefits, and core values of respect, integrity, collaboration, and accountability. Key Responsibilities
The scope of responsibilities for this position includes, but is not limited to, the following essential duties. Digital Marketing and Content Development
Create and maintain digital marketing materials, including web resources, newsletters, and other digital assets. Develop and implement social media strategies and campaigns to drive engagement. Plan and contribute to publications that articulate the university’s involvement in the evolving digital education and research landscape. Compose, edit, and proofread content for accuracy, grammar, consistency, and compliance with university brand standards. Outreach and Event Organization
Develop and coordinate outreach opportunities to increase awareness of technology services and improve accessibility. Coordinate events that support technology initiatives. Design and Layout
Develop graphical concepts and design interfaces based on customer requirements to convey messages effectively. Research
Research trends and technology to ensure work meets highest industry standards. Collaboration and Customer Service
Establish and maintain cooperative working relationships with stakeholders. Provide excellent service and assist customers with efficient project communication. Qualifications
Minimum Hiring Qualifications : Bachelor’s degree and three years of related experience; or a combination of education and related experience. Preferred Hiring Qualifications : Preference may be given to applicants who, in addition to meeting the Minimum Qualifications, possess the following: Familiarity with email marketing and social media tools Knowledge of data processing and web principles, practices, and equipment in Information Technology Ability to multi-task and use independent judgment Details
College/Business Unit : Instructional Innovation & Technology Department : Marketing and Communications Location : Atlanta Campus Shift : 8:30 a.m. - 5:15 p.m. Salary : 70,000 - 77,000 FLSA Status : Exempt Application and Special Instructions
Application Deadline : Applications must be submitted by March 4, 2026 (subject to change without notice). A complete and accurate GSU application Resume Three professional references. One must be a current or former supervisor. Equal Employment Opportunity
Georgia State University is an Equal Opportunity Employer. Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. All candidates are considered without regard to these protected characteristics. Please note that the career board updates daily and requisitions are subject to removal without prior notice. Georgia State University values diversity and inclusion across all campus communities.
#J-18808-Ljbffr