Overview
ChatAEC is looking for a hands‑on Growth Marketer to own demand generation and brand execution end‑to‑end. This is a builder role, not a coordinator role. You’ll be responsible for driving awareness, traffic, and early pipeline through paid media, content, and social strategies to define how ChatAEC shows up in the market.
You’ll work directly with the founding team and have real ownership over both strategy and execution. This role is ideal for someone who thrives in early‑stage environments and enjoys turning ideas into measurable growth.
Paid Acquisition (Core Responsibility)
Own and execute PPC and display campaigns (LinkedIn Ads, retargeting, etc.)
Manage targeting, creative testing, and performance optimization
Build and iterate landing pages and ad messaging aligned to ICPs and key use cases
Track and report on CAC, conversion rates, and channel performance
Social & Brand Presence
Own organic social strategy across LinkedIn and Instagram
Create and publish high‑quality content, including:
Short‑form video
Static and carousel posts
Founder‑led and product‑led content
Translate complex product value into clear, compelling narratives
Stay current with platform trends, formats, and best practices
Content Creation
Write and edit content across:
Website pages
Blog posts and SEO content
Ad copy
Email and nurture campaigns
Help establish ChatAEC’s voice as credible, authoritative, and trustworthy
Collaborate with sales to support ABM efforts with case studies, testimonials, and sales enablement assets
Analytics & Performance
Own Google Analytics and HubSpot setup and reporting
Track and analyze:
Traffic sources
Conversion funnels
Campaign performance
Turn data into clear insights and actionable recommendations
Requirements
Experience in marketing AEC technology
Proven experience with PPC and display marketing
Strong Google Analytics reporting experience
Hands‑on social media execution, especially LinkedIn and Instagram (samples required)
Comfortable creating video and visual assets using tools like Canva, Adobe, CapCut, etc. (portfolio required)
Strong B2B content writing skills with an eye toward SEO and LLM optimization
Ability to operate independently and prioritize effectively in a startup environment
Experience marketing B2B SaaS or technical products
Familiarity with SEO and programmatic content
Experience supporting early‑stage brands
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You’ll work directly with the founding team and have real ownership over both strategy and execution. This role is ideal for someone who thrives in early‑stage environments and enjoys turning ideas into measurable growth.
Paid Acquisition (Core Responsibility)
Own and execute PPC and display campaigns (LinkedIn Ads, retargeting, etc.)
Manage targeting, creative testing, and performance optimization
Build and iterate landing pages and ad messaging aligned to ICPs and key use cases
Track and report on CAC, conversion rates, and channel performance
Social & Brand Presence
Own organic social strategy across LinkedIn and Instagram
Create and publish high‑quality content, including:
Short‑form video
Static and carousel posts
Founder‑led and product‑led content
Translate complex product value into clear, compelling narratives
Stay current with platform trends, formats, and best practices
Content Creation
Write and edit content across:
Website pages
Blog posts and SEO content
Ad copy
Email and nurture campaigns
Help establish ChatAEC’s voice as credible, authoritative, and trustworthy
Collaborate with sales to support ABM efforts with case studies, testimonials, and sales enablement assets
Analytics & Performance
Own Google Analytics and HubSpot setup and reporting
Track and analyze:
Traffic sources
Conversion funnels
Campaign performance
Turn data into clear insights and actionable recommendations
Requirements
Experience in marketing AEC technology
Proven experience with PPC and display marketing
Strong Google Analytics reporting experience
Hands‑on social media execution, especially LinkedIn and Instagram (samples required)
Comfortable creating video and visual assets using tools like Canva, Adobe, CapCut, etc. (portfolio required)
Strong B2B content writing skills with an eye toward SEO and LLM optimization
Ability to operate independently and prioritize effectively in a startup environment
Experience marketing B2B SaaS or technical products
Familiarity with SEO and programmatic content
Experience supporting early‑stage brands
#J-18808-Ljbffr