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Retention Marketing Specialist

Cords Club, Springville, Utah, United States, 84663

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About Cords Club Cords Club is a one-stop shop for trendy, meaningful jewelry that’s safe, stylish, and designed to be worn every day. We create pieces that not only look good, but feel good, too. All of our jewelry is made from hypoallergenic, skin-safe materials and crafted with comfort in mind.

At Cords Club, our jewelry designs are built to inspire confidence and self-expression. With a growing customer/fan base, strong online presence, and rapidly expanding product line, Cords Club is on a mission to become a go-to destination for modern, conscious jewelry lovers.

As we scale, we’re looking for someone who treats our customers like friends, not inboxes. We want our email and SMS to feel like a real two-way conversation—comfortable, personal, and full of personality.

About the Role We’re looking for a Retention Marketing Specialist to own and evolve our email and SMS marketing channels, balancing strategy, creativity, and analytics to drive growth. The ideal candidate is curious, test‑driven, and comfortable working with segmentation and dynamic content, with hands‑on experience in Klaviyo. Experience in DTC ecommerce email marketing is required.

This role is based in our Springville, Utah office 4 days per week.

Key Responsibilities

Own end‑to‑end email marketing strategy, including email campaign planning, flows, segmentation, and optimization

Write & design compelling, on‑brand emails that drive engagement and conversion

Review agency‑created email content and provide clear feedback to ensure alignment with brand voice, messaging, and goals

Own A/B testing within email and use performance insights to optimize content, design, and segmentation

Create personalized messaging through advanced segmentation and dynamic content design

Collaborate with marketing and creative teams to align email with broader campaign launches and promotions

Analyze performance metrics (open rate, CTR, conversion, revenue, deliverability, etc.) and turn insights into action

Provide copywriting support and feedback across other channels, including Meta ads and SEO blogs

Own SMS marketing to support email efforts including campaigns, automated flows and customer interaction

Stay up to date on email marketing best practices and industry trends to drive continuous improvement

Ensure all written content aligns with brand voice, messaging strategy, and performance goals

Qualifications

Must have experience with DTC e-commerce brands

Proven experience with Klaviyo is a must

Strong eye for design with hands‑on email design experience

Strong knowledge of segmentation and personalization techniques and dynamic content

Comfortable working with analytics and reporting to guide decisions

Excellent copywriting skills transferable across email, paid media captions, product descriptions and more

Highly organized, detail‑oriented, and able to manage multiple campaigns at once

Comfortable giving feedback to align copy and design with the brand

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