E-Commerce Marketing Manager
AB Hires and Consulting LLC, Brooklyn, New York, United States, 11210
An established electronics e-commerce company is seeking an experienced E-Commerce Marketing Manager
to own and grow our Shopify direct-to-consumer (DTC) business. This role carries full responsibility for revenue performance, profitability, and execution across all digital marketing channels. This is a hands‑on, fast‑paced position suited for someone who thrives on testing, optimizing, and driving measurable results — not a corporate environment.
Responsibilities:
Manage and optimize all DTC marketing channels including Google Ads, Meta, TikTok, email marketing, SEO, and on‑site conversion optimization
Drive revenue growth while maintaining profitability and efficiency targets
Own the full customer funnel from initial ad engagement through checkout optimization
Launch, test, scale, or discontinue campaigns quickly based on performance data
Manage external agencies and virtual assistants, ensuring accountability and performance
Develop clear, actionable reporting focused on revenue, profit, and growth metrics
Oversee and optimize the DTC technology stack and marketing systems
Lead creative direction for advertising and messaging with a performance‑driven mindset
Serve as the primary owner of overall DTC performance and results
Requirements:
Proven experience managing and scaling Shopify DTC businesses
Strong hands‑on expertise with paid digital advertising and marketing funnels
Comfort with performance accountability, revenue targets, and P&L responsibility
Highly organized, execution‑focused, and quick to adapt
Strong communication skills with the ability to collaborate across teams
Self‑starter mentality with the ability to move quickly and drive outcomes
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to own and grow our Shopify direct-to-consumer (DTC) business. This role carries full responsibility for revenue performance, profitability, and execution across all digital marketing channels. This is a hands‑on, fast‑paced position suited for someone who thrives on testing, optimizing, and driving measurable results — not a corporate environment.
Responsibilities:
Manage and optimize all DTC marketing channels including Google Ads, Meta, TikTok, email marketing, SEO, and on‑site conversion optimization
Drive revenue growth while maintaining profitability and efficiency targets
Own the full customer funnel from initial ad engagement through checkout optimization
Launch, test, scale, or discontinue campaigns quickly based on performance data
Manage external agencies and virtual assistants, ensuring accountability and performance
Develop clear, actionable reporting focused on revenue, profit, and growth metrics
Oversee and optimize the DTC technology stack and marketing systems
Lead creative direction for advertising and messaging with a performance‑driven mindset
Serve as the primary owner of overall DTC performance and results
Requirements:
Proven experience managing and scaling Shopify DTC businesses
Strong hands‑on expertise with paid digital advertising and marketing funnels
Comfort with performance accountability, revenue targets, and P&L responsibility
Highly organized, execution‑focused, and quick to adapt
Strong communication skills with the ability to collaborate across teams
Self‑starter mentality with the ability to move quickly and drive outcomes
#J-18808-Ljbffr