Robert Half is hiring: Digital Marketing Manager in Alexandria

We are seeking an experienced Digital Marketing Manager to own and optimize all paid digital campaigns focused on growing membership, driving event attendance, boosting product/service sales, and building brand initiatives. This pivotal role will lead paid marketing on LinkedIn, Meta, Google Ads, programmatic/display, and retargeting channels—overseeing everything from strategy and execution to reporting and analysis.

Key Responsibilities:

• Plan, build, launch, and optimize paid media campaigns across LinkedIn, Meta (Facebook/Instagram), Google Ads, display/programmatic, and retargeting platforms.
• Develop and execute campaigns supporting membership, events, products/services, and brand initiatives, ensuring strong ROI and performance.
• Manage campaign budgets, pacing, creative rotation, and audience targeting for maximum impact.
• Maintain clear performance benchmarks and implement ongoing A/B, multi-variant, creative, and landing page testing to drive improvements.
• Build and maintain UTMs and tracking infrastructure, ensuring accurate flow of campaign data into analytics and reporting platforms.
• Serve as data owner for campaign performance, web analytics, attribution, and engagement metrics.
• Create, manage, and present dashboards and weekly/monthly reports visualizing campaign performance, ROI, and recommended optimizations or next steps.
• Analyze traffic, conversion rates, channel performance, and lead quality, sharing actionable insights with stakeholders.
• Collaborate closely with email marketing teams to tie paid media results to downstream business outcomes (registrations, renewals, purchases, etc.).
• Maintain a centralized performance repository to track benchmarks, trends, and learnings across all digital campaigns.
• Build and update the digital campaign playbook, including QA checklists, documentation, and roles/workflows.
• Stay up to date on new digital ad tools, platforms, and AI capabilities—especially those accelerating campaign speed or improving return on ad spend.
• Implement efficient, repeatable campaign testing frameworks for continual optimization.

Required Skills & Experience:

• 4+ years managing paid digital marketing campaigns (LinkedIn, Meta, Google Ads, programmatic/display, retargeting).
• Proven ability to deliver against ROI and lead/conversion targets in digital marketing.
• Advanced knowledge of paid media analytics, Google Analytics (including GA4), UTMs, attribution models, and marketing dashboards.
• Experience managing campaign budgets and adjusting pacing, audience targeting, and creative rotation.
• Strong understanding of creative testing, multi-variant/A/B testing, and landing page optimization.
• Excellent data analysis and visualization skills; experience building reports for non-technical and executive audiences.
• Proficient in collaboration tools and with cross-functional partnership (example: email marketing).
• Up-to-date with the latest ad technologies and AI-driven solutions.
• Strong organizational skills; able to manage multiple projects and documentation/playbooks.

Bonus Points For:

• Experience with additional tools such as Salesforce Marketing Cloud, Tableau, Figma, Adobe Creative Suite.
• Relevant micro-credentials/certifications in digital marketing strategy or platforms (see Job Search Strategies Guide.pdf).
• Exposure to membership or event-driven organizations.