Robert Half is hiring: Digital Marketing Coordinator in Minneapolis

We are looking for an innovative and detail-oriented Digital Marketing Coordinator to lead paid media campaigns and optimize online marketing strategies. This role involves managing advertising platforms, enhancing brand visibility, and driving customer engagement through targeted campaigns. Join our team in Minneapolis, Minnesota, and contribute to impactful marketing initiatives that deliver measurable results.

Responsibilities:

• Develop and execute paid media strategies across platforms such as Google Ads and LinkedIn to maximize campaign performance.

• Monitor and analyze digital advertising metrics using tools like Google Analytics to evaluate effectiveness and identify areas for improvement.

• Create and manage email marketing campaigns through platforms like Mailchimp and HubSpot to engage audiences and promote services.

• Optimize website SEO, including both on-site and off-site strategies, to improve search engine rankings and organic traffic.

• Collaborate with cross-functional teams to align marketing efforts with organizational goals and branding guidelines.

• Manage B2B marketing initiatives to target key audiences and build strong client relationships.

• Conduct market research to identify trends and opportunities for campaign growth and innovation.

• Develop creative content and ad copy for digital marketing materials to effectively communicate brand messaging.

• Ensure compliance with advertising policies and industry standards for all marketing campaigns.

• Monitor budget allocations for paid media campaigns to ensure cost-efficiency and return on investment.

• Proven experience in digital marketing, with a focus on paid media campaigns using Google Ads and LinkedIn Ads.
• Proficiency in analytics tools such as Google Analytics for tracking and reporting campaign performance.
• Solid understanding of SEO practices, including on-site and off-site optimization.
• Familiarity with email marketing platforms like HubSpot and Mailchimp.
• Strong experience in B2B marketing strategies and audience targeting.
• Excellent communication and collaboration skills to work effectively within teams.
• Ability to create compelling content for marketing campaigns and advertisements.
• Knowledge of budget management for digital advertising initiatives.