Job Description
Job Description
We are looking for an experienced Programmatic Media Director to lead innovative media strategies and campaigns for our advertising clients. In this role, you will oversee the development, execution, and optimization of programmatic and data-driven media plans while managing cross-functional collaboration. This is a long-term contract position based in Minneapolis, Minnesota.
Responsibilities:
• Direct and manage programmatic media campaigns, ensuring they align with client goals and overall marketing strategies.
• Develop and present comprehensive media plans, including strategies for traditional and digital platforms.
• Lead and mentor departmental teams, providing guidance on campaign execution, optimization, and performance analytics.
• Oversee programmatic media buying processes, including hands-on work with demand-side platforms (DSPs).
• Collaborate with cross-functional teams to integrate data-driven insights into media strategies.
• Ensure campaigns meet performance standards by monitoring metrics and applying adjustments for optimization.
• Conduct negotiations to secure multi-media integrated packages and maximize value for clients.
• Manage personnel administration tasks, including staffing, recruitment, and training of media teams.
• Utilize third-party verification tools to monitor ad fraud and improve campaign effectiveness.
• Provide expertise in both digital and traditional media planning and buying within an agency setting.• Minimum of 8-10 years of experience in a media department, with a current or previous title at the supervisor level or higher.
• Proficiency in programmatic media and hands-on experience with demand-side platforms (DSPs).
• Strong analytical skills, including the ability to interpret data and optimize campaign performance.
• Experience managing multiple clients and departmental teams simultaneously.
• Knowledge of third-party verification tools and techniques for ad fraud prevention.
• Familiarity with both local market planning/buying and traditional media strategies.
• Proven ability to deliver campaigns from concept to flawless execution.
• Strong negotiation skills and expertise in integrated media packages.
Responsibilities:
• Direct and manage programmatic media campaigns, ensuring they align with client goals and overall marketing strategies.
• Develop and present comprehensive media plans, including strategies for traditional and digital platforms.
• Lead and mentor departmental teams, providing guidance on campaign execution, optimization, and performance analytics.
• Oversee programmatic media buying processes, including hands-on work with demand-side platforms (DSPs).
• Collaborate with cross-functional teams to integrate data-driven insights into media strategies.
• Ensure campaigns meet performance standards by monitoring metrics and applying adjustments for optimization.
• Conduct negotiations to secure multi-media integrated packages and maximize value for clients.
• Manage personnel administration tasks, including staffing, recruitment, and training of media teams.
• Utilize third-party verification tools to monitor ad fraud and improve campaign effectiveness.
• Provide expertise in both digital and traditional media planning and buying within an agency setting.• Minimum of 8-10 years of experience in a media department, with a current or previous title at the supervisor level or higher.
• Proficiency in programmatic media and hands-on experience with demand-side platforms (DSPs).
• Strong analytical skills, including the ability to interpret data and optimize campaign performance.
• Experience managing multiple clients and departmental teams simultaneously.
• Knowledge of third-party verification tools and techniques for ad fraud prevention.
• Familiarity with both local market planning/buying and traditional media strategies.
• Proven ability to deliver campaigns from concept to flawless execution.
• Strong negotiation skills and expertise in integrated media packages.