Digital Media Manager Job at Robert Half in Monmouth County

Location: 100% onsite in Monmouth, NJ (no exceptions)

Salary: Up to $95K DOE

Digital Marketing Manager – Paid Media (B2B)

Position Overview

This role is responsible for managing and optimizing multi-channel paid digital marketing campaigns for a portfolio of B2B clients. The position requires hands-on execution across search, social, retargeting, and location-based advertising, along with strong reporting, budgeting, and client-facing coordination skills. Candidates should be comfortable managing large client portfolios and operating in a fast-paced, performance-driven environment.

Core Responsibilities

• Develop and execute integrated digital marketing strategies across multiple paid channels
• Manage and optimize paid campaigns across platforms including:
• Google Search
• Paid Social (Meta/Facebook/Instagram)
• LinkedIn
• Retargeting
• Geofencing and other location-based media
• Oversee campaign setup, ongoing optimization, and daily performance monitoring
• Track and analyze KPIs including CTR, conversions, pacing, and spend efficiency
• Prepare monthly performance reports and dashboards
• Build and maintain reporting dashboards (Looker Studio experience is a strong plus)
• Manage campaign budgets, pacing, and reallocations throughout the month
• Collaborate cross-functionally with internal stakeholders and external vendors
• Maintain detailed documentation of optimizations, updates, and client requests in project management tools

Client Onboarding & Campaign Setup

• Participate in client onboarding sessions after contracts are signed
• Gather campaign requirements including:
• Business goals (awareness, lead generation, conversions)
• Channel preferences and exclusions
• Target audiences
• Creative assets, copy, landing pages, and tracking requirements (pixels/UTMs)
• Determine and allocate budgets across selected channels after management fees
• Coordinate asset collection, audience builds, and campaign inputs through internal workflows
• Launch campaigns in the appropriate sequence, accounting for vendor turnaround times

Ongoing Campaign Management

• Conduct daily monitoring and optimization across all active channels:
• Search: keyword management, negative keywords, auction insights
• Paid Social: creative fatigue, learning phases, audience performance
• Retargeting: delivery and conversion tracking
• Geofencing: delivery accuracy and pacing
• Document all optimizations and changes for internal visibility and client transparency
• Manage frequent asset swaps, campaign updates, and requests related to new initiatives such as product launches or events

Budget Pacing & Optimization

• Set budgets at the start of each month and actively monitor pacing
• Perform mid-month budget checks and make necessary adjustments to ensure on-track delivery

Reporting & Analytics

• Complete monthly reporting on the 1st or 2nd business day of each month
• Maintain automated dashboards for paid search and paid social campaigns
• Manually pull performance data for retargeting and location-based campaigns from respective platforms
• Create new dashboards as new campaigns are launched

Qualifications & Experience

• Proven experience managing paid digital advertising in a B2B environment (Pharma, Med-Device, Healthcare clients required)
• Experience handling large, multi-client portfolios
• Strong expertise in paid media strategy and execution
• Advanced reporting skills using ; dashboarding experience preferred
• Familiarity with analytics platforms and third-party advertising vendors
• Highly organized with strong attention to detail and communication skills