Associate Director Marketing- Cortrophin Gel
ANI Pharmaceuticals, Inc., Princeton, New Jersey, us, 08543
About the Role
The Associate Director, Marketing will report to the Senior Director of Marketing. This role will be based in an office in the Princeton, N.J. area with a 3 day per week in office expectation.
This individual will assist in developing and executing the optimal promotional strategy and tactical mix to increase product awareness, conversion and utilization of our products among target customers.
The successful candidate will possess and demonstrate outstanding marketing acumen with strategic problem- solving skills that can work collaboratively with multiple stakeholders. The ideal candidate will haveexperience in rare disease and / or (at least) one of the following specialties: Nephrology, Rheumatology or Neurology. Experience marketing a product in a competitive space with a track record of market growth is desired.
TheAssociate Director, Marketing, will be responsible for our marketing efforts in the and either Nephrology, Rheumatology or Neurology marketor depending on skill set and interest.This position is a unique opportunity to establish and build ANI’s presence in the [disease state] space and to contribute to the buildout of the marketing function at ANI.
Responsibilities
Develop & execute the promotional strategy for PCG within their therapeutic areas.
Develop and refine the positioning & messaging for HCPs and Patients for PCG within their therapeutic areas
In partnership with the Analytics team, lead planning and execution of primary and secondary market research and other HCP and Patient insights gathering initiatives (inc. advisory boards).
Lead the creation of compelling materials to articulate the promise of Cortrophin Gel to the market (e.g. creative campaign, videos, website copy, webinars, etc.) to HCPs and Patients
In collaboration with sales leadership, develop best-in-industry tools and resources for sales organization. (e.g. Digital Visual aids, testimonials, in-office materials, etc.).
Execute marketing programs and tactics to support brand strategy and drive awareness, conversion and retention
Work within the marketing team a optimize strategies and resources across the different specialty areas: Nephrology, Rheumatology or Neurology
Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI
Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted towards potential patients
Monitors and analyzes competitive environment and market dynamics and develops timely tactical plans based on findings
Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
Ensure all promotional activities are compliant with all applicable rules and regulations.
Skills/Competencies
Ability to interact and lead effectively within the company (cross department and with all levels of the organization).
Ability to manage and prioritize strategies, initiatives and workload proactively in a fast-paced, entrepreneurial environment.
Strong writing skills with proven success in authoring content for HCP and consumer facing markets that include patients.
Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy
Exceptional project management skills including coordination, communication and adherence to budget and completion goals, prioritization and troubleshooting.
Strong marketing/business acumen and experience managing external agencies.
Adaptable, open to change, and able to work in ambiguous situations with some direction and respond to new information and unexpected circumstances.
Understanding of the US promotional regulatory environment
Ability to manage budgets
Qualifications/Requirements
Bachelor’s degree in relevant discipline (life science, marketing, business) is required; advanced degree (PharmD, MBA, etc.) is preferred.
5 - 8 years of US pharmaceutical, biopharmaceutical commercial experience is required
4 or more years of marketing experience is required
Experience/knowledge in one or severaltherapeutic areasis preferred: Nephrology,Rheumatology or Neurologyis preferred.
Experience in marketing rare disease products is preferred.
Travel Required: 10-20% domestic travel.
The base salary range for this position is$155,000 - $175,000; the exact salary depends on various factors such as experience, skills, education, location, competencies and industry-specific knowledge.In addition to base salary, this position is eligible for participation in a competitive short term incentive program based on performance and company results.
ANI Pharmaceuticals offers a variety of benefits to eligible employees, including health insurance coverage, life and disability insurance, retirement savings plans, paid leave programs, paid holidays and paid time off. Many of these benefits are subsidized or fully paid for by the company.
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This individual will assist in developing and executing the optimal promotional strategy and tactical mix to increase product awareness, conversion and utilization of our products among target customers.
The successful candidate will possess and demonstrate outstanding marketing acumen with strategic problem- solving skills that can work collaboratively with multiple stakeholders. The ideal candidate will haveexperience in rare disease and / or (at least) one of the following specialties: Nephrology, Rheumatology or Neurology. Experience marketing a product in a competitive space with a track record of market growth is desired.
TheAssociate Director, Marketing, will be responsible for our marketing efforts in the and either Nephrology, Rheumatology or Neurology marketor depending on skill set and interest.This position is a unique opportunity to establish and build ANI’s presence in the [disease state] space and to contribute to the buildout of the marketing function at ANI.
Responsibilities
Develop & execute the promotional strategy for PCG within their therapeutic areas.
Develop and refine the positioning & messaging for HCPs and Patients for PCG within their therapeutic areas
In partnership with the Analytics team, lead planning and execution of primary and secondary market research and other HCP and Patient insights gathering initiatives (inc. advisory boards).
Lead the creation of compelling materials to articulate the promise of Cortrophin Gel to the market (e.g. creative campaign, videos, website copy, webinars, etc.) to HCPs and Patients
In collaboration with sales leadership, develop best-in-industry tools and resources for sales organization. (e.g. Digital Visual aids, testimonials, in-office materials, etc.).
Execute marketing programs and tactics to support brand strategy and drive awareness, conversion and retention
Work within the marketing team a optimize strategies and resources across the different specialty areas: Nephrology, Rheumatology or Neurology
Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI
Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted towards potential patients
Monitors and analyzes competitive environment and market dynamics and develops timely tactical plans based on findings
Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
Ensure all promotional activities are compliant with all applicable rules and regulations.
Skills/Competencies
Ability to interact and lead effectively within the company (cross department and with all levels of the organization).
Ability to manage and prioritize strategies, initiatives and workload proactively in a fast-paced, entrepreneurial environment.
Strong writing skills with proven success in authoring content for HCP and consumer facing markets that include patients.
Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy
Exceptional project management skills including coordination, communication and adherence to budget and completion goals, prioritization and troubleshooting.
Strong marketing/business acumen and experience managing external agencies.
Adaptable, open to change, and able to work in ambiguous situations with some direction and respond to new information and unexpected circumstances.
Understanding of the US promotional regulatory environment
Ability to manage budgets
Qualifications/Requirements
Bachelor’s degree in relevant discipline (life science, marketing, business) is required; advanced degree (PharmD, MBA, etc.) is preferred.
5 - 8 years of US pharmaceutical, biopharmaceutical commercial experience is required
4 or more years of marketing experience is required
Experience/knowledge in one or severaltherapeutic areasis preferred: Nephrology,Rheumatology or Neurologyis preferred.
Experience in marketing rare disease products is preferred.
Travel Required: 10-20% domestic travel.
The base salary range for this position is$155,000 - $175,000; the exact salary depends on various factors such as experience, skills, education, location, competencies and industry-specific knowledge.In addition to base salary, this position is eligible for participation in a competitive short term incentive program based on performance and company results.
ANI Pharmaceuticals offers a variety of benefits to eligible employees, including health insurance coverage, life and disability insurance, retirement savings plans, paid leave programs, paid holidays and paid time off. Many of these benefits are subsidized or fully paid for by the company.
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