Digital Marketing and Product Information Lead
Reliance Worldwide Corporation, Atlanta, Georgia, United States, 30383
Digital Marketing and Product Information Lead
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Ready to level up your career? Our WA team is on the hunt for a creative superstar to join us!
As our Digital Marketing & Product Information Lead, you’ll be at the heart of our Brand and Marketing team—dreaming up fresh printed and digital designs, shaping our online presence, curating content and keeping our campaigns buzzing.
You’ll be surrounded by a diverse, imaginative crew, and you’ll jump in across a range of creative projects to help bring big ideas to life. If you love variety, collaboration, and making things look seriously good while keeping everything impeccably organised with accurate and reliable data, this could be your perfect next move.
Reliance Worldwide Corporation (RWC) Plumbing Matters. We make it better. Our innovative products, built on a tradition of excellence, serve markets across plumbing, heating and construction to make our customers’ lives easier, while sustainably delivering unrivalled returns. We are publicly listed on the Australian stock exchange (ASX) with global headquarters in Atlanta, Georgia, USA, regional headquarters in Brisbane, Australia and London, UK. Our global family of trusted brands are committed to making a positive, lasting impact – we are better for our planet and better for our people. We operate in 45 facilities across 20 countries. We’re acquisitive and we’re laser focused on growth.
In 2024 Holman industries joined the RWC brand powerhouse In Australia. The Holman innovative spirit is stronger than ever – bringing 66 years of heritage from the watering and gardening sector together with decade of plumbing expertise.
Together, we’re constantly looking ahead at new applications and challenges, from sustainability to the changing needs of the modern built environment, to how we can continue to make lives easier and safer for the next generation.
Our Culture We’re big enough to make a difference and small enough for each one of us to make an impact. Our culture encourages our people to think differently, challenge the status quo and shape the world around us. Our values drive how we work together as one global team. We have something special here – not just what we do, but who we are. We're not afraid to try new things; we punch above our weight; and we move with speed. We embrace governance but reject bureaucracy or anything that slows us down. Our strategy ensures we provide a safe environment for our people, and we actively promote diversity and inclusion. Everyone at RWC makes a valuable contribution to our business. Sound like somewhere you could call home? Read on.
About the role Reporting to the Marketing Manager the Digital Marketing and Product Information Lead your primary role will be to create printed and digital design material and maintain the company’s digital marketing and product information platforms. You will be working as part of a diverse creative team and may be required to assist with other create outputs of the department.
Whilst this role reports to the Marketing Manager, we operate as one national team, so you will be part of a broader team of professionals. You will enjoy being innovative and thinking outside the box and be comfortable to respectfully challenge the norm.
What you will need to do Key Responsibilities
Creation of new product pages and other supporting webpages
Creative license for website presents/design.
Oversee and monitor plugin and API maintenance and updates of themes.
Collaborate closely with cross functional teams, including Product Development, Branding and Seas, to translate creative ideas into effective visual materials.
Campaign execution and analytics.
Website & SEO Management
Manage and update website content using WordPress/CMS ensuring all product pages are accurate and current.
Act as the first responder for website issues, coordinating resolutions with internal teams or external web developers as needed.
Ensure SEO best practices are implemented and maintained across the website for improved visibility and search performance.
Liaise with web management agencies and ensure the website and plugins remain functional and up-to-date.
Product Information Management (PIM)
Serve as the gatekeeper for the product information database, ensuring a single source of truth for all product data.
Maintain consistency and accuracy in product descriptions, specifications, imagery, and key selling points.
Work closely with the Product and Brand teams to keep product data accurate and ensure updates are reflected across the website and retailer platforms.
Ensure that product information is integrated into marketing campaigns (EDMs, social, paid ads) for consistent messaging.
Content & Visual Communication
Create or adapt assets from the Brand team into EDMs, social media and campaign materials.
Use tools like Adobe Creative Suite to produce on-brand, fast-turnaround visuals when required.
Support basic photography, filming and editing of video content to enhance product storytelling.
Collaborate closely with the Brand team to ensure visual consistency and alignment.
Campaign Execution & Alignment
Develop and execute marketing campaigns that leverage accurate product information across EDMs, social media and paid channels.
Ensure that campaign messages is consistent and aligned with product launches and sales priorities.
Work alongside the Marketing Coordinator to ensure all execution tasks are completed on time.
Analyse campaign performance and provide insights for continuous improvement.
Monitor and analyse the performance of paid digital campaigns (Google, Meta) and suggest optimisations to improve ROI and effectiveness.
Track the success of EDM campaigns and recommend adjustments to improve engagement and conversion rates.
Review website analytics to identify areas for SEO improvement and better user experience.
Provide regular performance insights and actionable recommendations to the marketing team.
Ensure adherence to health and safety guidelines as well as legal obligations
Education, Skills & Capabilities
Bachelor’s degree or equivalent in Graphic design, marketing or similar
3+ years of related experience
Strong analytical, problem‑solving, conceptual, and critical‑thinking skills
Prioritises workload, meets deadlines and manages competing priorities under pressure.
Excellent written and verbal communication skills
Ability to work with manipulate large data sets.
Ability to be a team player and partner across various functions within an organisation.
Adaptability and strong positive work ethic
You will bring the highest level of personal integrity and ethics.
Strong proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop).
Excellent attention to detail and ability to manage multiple projects simultaneously.
Ensure compliance to all legislative requirements (Trade Practices) and ethical standards.
Prioritises workload, meets deadlines and manages competing priorities
Commitment to continuous improvement, thinking ‘outside the box’, persevering for the benefit of the role/team/business
Self‑motivated, disciplined and driven striving for success and self‑improvement
If you have the skills and experience to be outstanding in this position, please apply now! We look forward to hearing from you.
To be considered for this position, we require a cover letter to accompany your resume. Unfortunately, due to the high volume of applications, we are only able to contact shortlisted candidates.
#J-18808-Ljbffr
Ready to level up your career? Our WA team is on the hunt for a creative superstar to join us!
As our Digital Marketing & Product Information Lead, you’ll be at the heart of our Brand and Marketing team—dreaming up fresh printed and digital designs, shaping our online presence, curating content and keeping our campaigns buzzing.
You’ll be surrounded by a diverse, imaginative crew, and you’ll jump in across a range of creative projects to help bring big ideas to life. If you love variety, collaboration, and making things look seriously good while keeping everything impeccably organised with accurate and reliable data, this could be your perfect next move.
Reliance Worldwide Corporation (RWC) Plumbing Matters. We make it better. Our innovative products, built on a tradition of excellence, serve markets across plumbing, heating and construction to make our customers’ lives easier, while sustainably delivering unrivalled returns. We are publicly listed on the Australian stock exchange (ASX) with global headquarters in Atlanta, Georgia, USA, regional headquarters in Brisbane, Australia and London, UK. Our global family of trusted brands are committed to making a positive, lasting impact – we are better for our planet and better for our people. We operate in 45 facilities across 20 countries. We’re acquisitive and we’re laser focused on growth.
In 2024 Holman industries joined the RWC brand powerhouse In Australia. The Holman innovative spirit is stronger than ever – bringing 66 years of heritage from the watering and gardening sector together with decade of plumbing expertise.
Together, we’re constantly looking ahead at new applications and challenges, from sustainability to the changing needs of the modern built environment, to how we can continue to make lives easier and safer for the next generation.
Our Culture We’re big enough to make a difference and small enough for each one of us to make an impact. Our culture encourages our people to think differently, challenge the status quo and shape the world around us. Our values drive how we work together as one global team. We have something special here – not just what we do, but who we are. We're not afraid to try new things; we punch above our weight; and we move with speed. We embrace governance but reject bureaucracy or anything that slows us down. Our strategy ensures we provide a safe environment for our people, and we actively promote diversity and inclusion. Everyone at RWC makes a valuable contribution to our business. Sound like somewhere you could call home? Read on.
About the role Reporting to the Marketing Manager the Digital Marketing and Product Information Lead your primary role will be to create printed and digital design material and maintain the company’s digital marketing and product information platforms. You will be working as part of a diverse creative team and may be required to assist with other create outputs of the department.
Whilst this role reports to the Marketing Manager, we operate as one national team, so you will be part of a broader team of professionals. You will enjoy being innovative and thinking outside the box and be comfortable to respectfully challenge the norm.
What you will need to do Key Responsibilities
Creation of new product pages and other supporting webpages
Creative license for website presents/design.
Oversee and monitor plugin and API maintenance and updates of themes.
Collaborate closely with cross functional teams, including Product Development, Branding and Seas, to translate creative ideas into effective visual materials.
Campaign execution and analytics.
Website & SEO Management
Manage and update website content using WordPress/CMS ensuring all product pages are accurate and current.
Act as the first responder for website issues, coordinating resolutions with internal teams or external web developers as needed.
Ensure SEO best practices are implemented and maintained across the website for improved visibility and search performance.
Liaise with web management agencies and ensure the website and plugins remain functional and up-to-date.
Product Information Management (PIM)
Serve as the gatekeeper for the product information database, ensuring a single source of truth for all product data.
Maintain consistency and accuracy in product descriptions, specifications, imagery, and key selling points.
Work closely with the Product and Brand teams to keep product data accurate and ensure updates are reflected across the website and retailer platforms.
Ensure that product information is integrated into marketing campaigns (EDMs, social, paid ads) for consistent messaging.
Content & Visual Communication
Create or adapt assets from the Brand team into EDMs, social media and campaign materials.
Use tools like Adobe Creative Suite to produce on-brand, fast-turnaround visuals when required.
Support basic photography, filming and editing of video content to enhance product storytelling.
Collaborate closely with the Brand team to ensure visual consistency and alignment.
Campaign Execution & Alignment
Develop and execute marketing campaigns that leverage accurate product information across EDMs, social media and paid channels.
Ensure that campaign messages is consistent and aligned with product launches and sales priorities.
Work alongside the Marketing Coordinator to ensure all execution tasks are completed on time.
Analyse campaign performance and provide insights for continuous improvement.
Monitor and analyse the performance of paid digital campaigns (Google, Meta) and suggest optimisations to improve ROI and effectiveness.
Track the success of EDM campaigns and recommend adjustments to improve engagement and conversion rates.
Review website analytics to identify areas for SEO improvement and better user experience.
Provide regular performance insights and actionable recommendations to the marketing team.
Ensure adherence to health and safety guidelines as well as legal obligations
Education, Skills & Capabilities
Bachelor’s degree or equivalent in Graphic design, marketing or similar
3+ years of related experience
Strong analytical, problem‑solving, conceptual, and critical‑thinking skills
Prioritises workload, meets deadlines and manages competing priorities under pressure.
Excellent written and verbal communication skills
Ability to work with manipulate large data sets.
Ability to be a team player and partner across various functions within an organisation.
Adaptability and strong positive work ethic
You will bring the highest level of personal integrity and ethics.
Strong proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop).
Excellent attention to detail and ability to manage multiple projects simultaneously.
Ensure compliance to all legislative requirements (Trade Practices) and ethical standards.
Prioritises workload, meets deadlines and manages competing priorities
Commitment to continuous improvement, thinking ‘outside the box’, persevering for the benefit of the role/team/business
Self‑motivated, disciplined and driven striving for success and self‑improvement
If you have the skills and experience to be outstanding in this position, please apply now! We look forward to hearing from you.
To be considered for this position, we require a cover letter to accompany your resume. Unfortunately, due to the high volume of applications, we are only able to contact shortlisted candidates.
#J-18808-Ljbffr