The Marketing Analyst will support the execution of onboarding and lifecycle marketing initiatives designed to enhance the customer experience and drive engagement across the early customer journey. This role partners closely with senior team members and cross-functional stakeholders to help deliver timely, accurate, and effective customer communications. The ideal candidate is detail-oriented, organized, and eager to grow their experience in lifecycle marketing, project coordination, and customer communications within a fast-paced environment.
Duties:
Support the execution of lifecycle communications, including welcome, activation, and product education campaigns, to improve customer engagement and early retention
Assist in building and deploying lifecycle communications across email, SMS, digital, in-app, and direct mail channels, ensuring alignment with brand standards and regulatory requirements
Coordinate with internal partners to support timelines, approvals, and deliverables
Maintain project trackers, timelines, and documentation to support campaign execution and visibility
Assist with campaign performance reporting, QA, and post-launch analysis
Help identify opportunities to improve processes, documentation, and workflow efficiency
Support team initiatives during customer-impacting events or operational updates as needed
Contribute positively to a collaborative team culture through reliability, accountability, and a willingness to learn
Evening and weekend work may be required as job duties demand
Requirements:
2+ years of experience in marketing, customer experience, communications, or a related field
Project coordination or project management experience
Interest or early experience in lifecycle marketing, onboarding, or customer communications
Ability to manage multiple tasks and deadlines in a fast-paced environment
Strong written and verbal communication skill
Highly organized, detail-oriented, and eager to develop professionally
Familiarity with Adobe Workfront or similar project management tools
Interest in crisis, issue, or operational communications
Education:
Bachelor’s degree in marketing, business, communications, or related field
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Duties:
Support the execution of lifecycle communications, including welcome, activation, and product education campaigns, to improve customer engagement and early retention
Assist in building and deploying lifecycle communications across email, SMS, digital, in-app, and direct mail channels, ensuring alignment with brand standards and regulatory requirements
Coordinate with internal partners to support timelines, approvals, and deliverables
Maintain project trackers, timelines, and documentation to support campaign execution and visibility
Assist with campaign performance reporting, QA, and post-launch analysis
Help identify opportunities to improve processes, documentation, and workflow efficiency
Support team initiatives during customer-impacting events or operational updates as needed
Contribute positively to a collaborative team culture through reliability, accountability, and a willingness to learn
Evening and weekend work may be required as job duties demand
Requirements:
2+ years of experience in marketing, customer experience, communications, or a related field
Project coordination or project management experience
Interest or early experience in lifecycle marketing, onboarding, or customer communications
Ability to manage multiple tasks and deadlines in a fast-paced environment
Strong written and verbal communication skill
Highly organized, detail-oriented, and eager to develop professionally
Familiarity with Adobe Workfront or similar project management tools
Interest in crisis, issue, or operational communications
Education:
Bachelor’s degree in marketing, business, communications, or related field
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