Graduate Program, Collegiate & Field Marketing
Red Bull, Santa Monica, California, United States, 90403
As a Graduate in Collegiate and Field Marketing, you’ll help bring Red Bull’s global brand to life at the local level—supporting Collegiate and Field Marketing initiatives that reflect the culture, energy, and identity of each market. Reporting to the Collegiate Marketing Manager, you will contribute to regional strategies and execution across sports and culture, helping deliver experiences rooted in hyper‑local traditions, iconic landmarks, and communities (such as surf, skate, snow, hip‑hop, dance, etc.). Working closely with Sales and Marketing teams, you’ll support initiatives that strengthen local relevance, drive market impact, and build authentic connections with consumers. Through hands‑on execution, cross‑functional collaboration, and real‑world brand building, this role is designed to develop the skills and field experience needed to progress into a Field Marketing Specialist role.
REGION FIELD MARKETING
Identify local behaviors, passions, communities and turn the understanding of local consumer and generational trends into actionable plans to promote the brand and the product
Support the development and rollout of internal tools to measure the impact and success of Field Marketing initiatives
Partner with Region Field Marketing teams to help establish tracking mechanisms for engagement and trial across local influential and community leaders
Collaborate closely with the Region Field Marketing teams to reinforce brand standards and share what success looks like for strong field execution
Participate in field meetings to promote integration, exchange learnings, and success stories that enable field innovation
Support budget tracking, resource planning, and post‑event recaps to gain exposure to how decisions are made in the field
Shadow Field Marketing Specialists and Managers in coaching, training, and performance conversations with Student Marketeers to build foundational people‑leadership skills
COLLEGIATE MARKETING
Ideate and share best practices on how to bring the brand to life in the field by supporting activations and key moments such as the Off to College campaign and the Red Bull Wings Cup (a global gaming event)
Build and collect resources to best roll out key activations, events, and instructions, sharing the learnings with regional teams
Work cross‑functionally with the Region stakeholders to ensure 360‑marketing activations through the fall semester
Assist in core Student Projects and be the liaison between the production partners and event teams
Recap projects and measure the success of the program to present to leaders and region teams
Collaborate with cross‑functional teams, creating processes and driving excellence in the Red Bull Wings Cup National Final (planning, execution, recap)
CONSUMER COLLECTING
Build trackers and dashboards to support action planning on the Sampling Program
Support the national business planning process by linking national strategy with locally relevant ideas
Foster cross‑functional collaboration in the field by identifying synergies between Marketing and Sales initiatives, with a focus on the collegiate sales universe
Connect with the consumer in the field, conducting shadowing of the collegiate brand ambassador team (Student Marketeers) to understand consumer sentiment around product and consumption occasions
Work cross‑functionally to support Brand Campaigns plans and executions in a regional level.
Your areas of knowledge and expertise that matter most for this role
Interest in field marketing, brand activation, and local community‑based marketing
Organized, detail‑oriented, and able to manage multiple projects at once
Willingness to learn through hands‑on execution and feedback
Proven excellence in academic pursuits
A history of pursuing personal passions, extra‑cultural achievements
Strong verbal and written communication skills
Bachelor’s degree (completed before July 2026)
Relevant work or internship experience is a plus
Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel)
Fluent in English (written, spoken); additional languages considered a plus
The salary for this position is $73,000.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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REGION FIELD MARKETING
Identify local behaviors, passions, communities and turn the understanding of local consumer and generational trends into actionable plans to promote the brand and the product
Support the development and rollout of internal tools to measure the impact and success of Field Marketing initiatives
Partner with Region Field Marketing teams to help establish tracking mechanisms for engagement and trial across local influential and community leaders
Collaborate closely with the Region Field Marketing teams to reinforce brand standards and share what success looks like for strong field execution
Participate in field meetings to promote integration, exchange learnings, and success stories that enable field innovation
Support budget tracking, resource planning, and post‑event recaps to gain exposure to how decisions are made in the field
Shadow Field Marketing Specialists and Managers in coaching, training, and performance conversations with Student Marketeers to build foundational people‑leadership skills
COLLEGIATE MARKETING
Ideate and share best practices on how to bring the brand to life in the field by supporting activations and key moments such as the Off to College campaign and the Red Bull Wings Cup (a global gaming event)
Build and collect resources to best roll out key activations, events, and instructions, sharing the learnings with regional teams
Work cross‑functionally with the Region stakeholders to ensure 360‑marketing activations through the fall semester
Assist in core Student Projects and be the liaison between the production partners and event teams
Recap projects and measure the success of the program to present to leaders and region teams
Collaborate with cross‑functional teams, creating processes and driving excellence in the Red Bull Wings Cup National Final (planning, execution, recap)
CONSUMER COLLECTING
Build trackers and dashboards to support action planning on the Sampling Program
Support the national business planning process by linking national strategy with locally relevant ideas
Foster cross‑functional collaboration in the field by identifying synergies between Marketing and Sales initiatives, with a focus on the collegiate sales universe
Connect with the consumer in the field, conducting shadowing of the collegiate brand ambassador team (Student Marketeers) to understand consumer sentiment around product and consumption occasions
Work cross‑functionally to support Brand Campaigns plans and executions in a regional level.
Your areas of knowledge and expertise that matter most for this role
Interest in field marketing, brand activation, and local community‑based marketing
Organized, detail‑oriented, and able to manage multiple projects at once
Willingness to learn through hands‑on execution and feedback
Proven excellence in academic pursuits
A history of pursuing personal passions, extra‑cultural achievements
Strong verbal and written communication skills
Bachelor’s degree (completed before July 2026)
Relevant work or internship experience is a plus
Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel)
Fluent in English (written, spoken); additional languages considered a plus
The salary for this position is $73,000.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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