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Marketing Manager

READY Construction, Dallas, Texas, United States, 75215

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READY Construction is seeking a creative and results-driven Marketing Manager to develop and execute marketing strategies that enhance our brand, generate leads, and support business development efforts. This role combines strategic marketing expertise with hands-on design skills to craft compelling visual and written content that elevates our presence in the construction industry. As our Marketing Manager, you will play a pivotal role in shaping our brand and driving business growth.

The Key Responsibilities In This Role Include Marketing Strategy & Brand Management

Develop and implement comprehensive marketing plans aligned with the company’s goals and target audience.

Conduct market research to identify trends, competitive positioning, and client needs.

Oversee brand messaging and consistency across all marketing materials and platforms.

Enhance the company’s visibility and reputation within the construction industry.

Content Creation and Management

Create compelling marketing content, including brochures, proposals, case studies, and presentations.

Manage the company’s website, ensuring it is up-to-date, SEO-optimized, and visually engaging.

Craft and maintain a library of project manager resumes, company bios, and professional headshots that effectively showcase team talent and experience to prospective clients.

Photography Management

Manage the end-to-end production of corporate headshots and team imagery.

Coordinate on-site professional photography to capture key project milestones and completed job sites for use in marketing collateral and proposals.

Digital Marketing

Manage social media accounts, creating and scheduling thought-provoking content that showcase projects, company culture, and industry expertise while promoting engagement with followers.

Plan and execute targeted digital campaigns to generate leads and promote services.

Analyze website , Google Business, and social media performance, adjusting strategies as needed.

Interdepartmental Collaboration and Design

Support business development efforts by preparing polished proposals, RFP responses, and presentations.

Work closely with project managers and business leaders to highlight key projects and successes in marketing campaigns.

Collaborate with the estimating department to oversee the layout and visual storytelling of bid proposals, ensuring technical data is presented clearly and professionally.

Corporate Communications & Leadership

Standardize and manage internal presentation templates and decks, ensuring all corporate communications are visually aligned and reflect current project successes and data.

Participate in leadership meetings to help accomplish company goals and objectives.

Budget/Vendor Management

Manage the marketing budget, ensuring cost-effective allocation of resources, including company-branded items.

Coordinate with external vendors for graphic design, printing, and other marketing needs.

Minimum Qualifications

Bachelor’s degree in Marketing , Communications, Business, or a related field.

3-5 years of marketing experience, preferably in the construction or related industries.

Strong understanding of B2B marketing strategies and lead generation.

Proficiency in tools such as Adobe Creative Suite, Canva, CRM platforms,CMS platforms, and social media management tools.

A strong eye for graphic design and visual hierarchy to ensure all brand assets are polished, cohesive, and professional.

Excellent writing, editing, and communication skills.

Portrait or architecture photography experience is a plus.

Ability to manage multiple projects and deadlines in a fast-paced environment.

Compensation & Billing

A Competitive Salary

401(k) plan with a generous employer match

Medical, Dental, & Vision Benefits

Paid Time Off

Opportunities for Career Growth & Development

READY Construction is an equal opportunity employer and encourages applications from all qualified individuals. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

For more information about us: https://readyconstruction.com/company/about-us

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