As the
Retail Marketing Manager , you will sit at the intersection of brand storytelling and commercial execution. You’ll collaborate across Creative, Merchandising, Media, Social, PR, and Omni Experience to translate product insights and
seasonal fashion stories
into impactful campaigns that drive both brand love and business results. This is a high-visibility role that requires strong creative instincts, strategic planning ability, and a deep understanding of the
modern fashion landscape . You will be the primary architect of the physical brand experience, ensuring every in-store touchpoint—from window displays to VIP styling events—is cohesive and conversion-oriented. What You'll Do
Seasonal Strategy:
Oversee the strategy and implementation of all retail activations tied to
product drops, capsule collections, and seasonal sales . Landlord & Shopping Center Relations:
Serve as the primary point of contact for mall marketing directors. Negotiate and secure
premium OOH placements
(mall banners, digital screens) and ensure the brand is featured in center-wide fashion shows or holiday catalogs. Omni-Channel Journey:
Partner with the CRM manager to bridge the gap between "online Wishlist" and "in-store try-on," ensuring a frictionless customer journey. Market Intelligence:
Monitor competitor activations and regional fashion trends to provide recommendations that drive foot traffic and increase "Units Per Transaction" (UPT). In-Store Events:
Lead the execution of "reattainment" moments, such as
styling workshops, influencer personal appearances, and trunk shows . Visual Merchandising (VM) Synergy:
Liaise with the VM team to ensure that event setups complement the floor set and highlight the key "hero" pieces of the season. Playbook Development:
Refine the retail marketing playbook with concrete drive-to-store initiatives, incorporating learnings from past seasons to improve ROI. Field Presence:
Travel frequently
to key markets to oversee high-profile launches, conduct site audits, and ensure the retail marketing strategy is being executed flawlessly at the store level. Operational Management:
Manage the logistics of GWP (Gift with Purchase) programs, ensuring inventory is allocated correctly across channels based on sales forecasts. Key Skills & Requirements
Experience:
3+ years in Brand, Trade, or Retail Marketing, specifically within
Fashion or Luxury Goods . Communication:
Ability to influence store managers, mall stakeholders, and corporate executives alike. Trend Awareness:
A deep passion for fashion trends and an understanding of the
apparel retail calendar
(Spring/Summer, Fall/Winter, Resort, etc.). Analytical Mindset:
Proven ability to measure success through KPIs such as
Traffic, Conversion Rate, and Customer Acquisition . Mobility:
Willingness to travel to various shopping centers and store locations to maintain brand standards and partner relationships. Benefits Include
Health, Dental, and Vision insurance, plus 401(k) Paid Time Off (PTO) Hybrid schedule: Monday–Thursday on-site at our Arts District HQ, Fridays remote Employee discount Salary range: $80,000 - $90,000
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Retail Marketing Manager , you will sit at the intersection of brand storytelling and commercial execution. You’ll collaborate across Creative, Merchandising, Media, Social, PR, and Omni Experience to translate product insights and
seasonal fashion stories
into impactful campaigns that drive both brand love and business results. This is a high-visibility role that requires strong creative instincts, strategic planning ability, and a deep understanding of the
modern fashion landscape . You will be the primary architect of the physical brand experience, ensuring every in-store touchpoint—from window displays to VIP styling events—is cohesive and conversion-oriented. What You'll Do
Seasonal Strategy:
Oversee the strategy and implementation of all retail activations tied to
product drops, capsule collections, and seasonal sales . Landlord & Shopping Center Relations:
Serve as the primary point of contact for mall marketing directors. Negotiate and secure
premium OOH placements
(mall banners, digital screens) and ensure the brand is featured in center-wide fashion shows or holiday catalogs. Omni-Channel Journey:
Partner with the CRM manager to bridge the gap between "online Wishlist" and "in-store try-on," ensuring a frictionless customer journey. Market Intelligence:
Monitor competitor activations and regional fashion trends to provide recommendations that drive foot traffic and increase "Units Per Transaction" (UPT). In-Store Events:
Lead the execution of "reattainment" moments, such as
styling workshops, influencer personal appearances, and trunk shows . Visual Merchandising (VM) Synergy:
Liaise with the VM team to ensure that event setups complement the floor set and highlight the key "hero" pieces of the season. Playbook Development:
Refine the retail marketing playbook with concrete drive-to-store initiatives, incorporating learnings from past seasons to improve ROI. Field Presence:
Travel frequently
to key markets to oversee high-profile launches, conduct site audits, and ensure the retail marketing strategy is being executed flawlessly at the store level. Operational Management:
Manage the logistics of GWP (Gift with Purchase) programs, ensuring inventory is allocated correctly across channels based on sales forecasts. Key Skills & Requirements
Experience:
3+ years in Brand, Trade, or Retail Marketing, specifically within
Fashion or Luxury Goods . Communication:
Ability to influence store managers, mall stakeholders, and corporate executives alike. Trend Awareness:
A deep passion for fashion trends and an understanding of the
apparel retail calendar
(Spring/Summer, Fall/Winter, Resort, etc.). Analytical Mindset:
Proven ability to measure success through KPIs such as
Traffic, Conversion Rate, and Customer Acquisition . Mobility:
Willingness to travel to various shopping centers and store locations to maintain brand standards and partner relationships. Benefits Include
Health, Dental, and Vision insurance, plus 401(k) Paid Time Off (PTO) Hybrid schedule: Monday–Thursday on-site at our Arts District HQ, Fridays remote Employee discount Salary range: $80,000 - $90,000
#J-18808-Ljbffr