Associate Director, Direct-to-Patient (DTP) Marketing

* Experienced in developing and executing integrated multi-channel marketing campaigns and media plans targeting consumers/patients* Expertise in communication planning and patient activation.* Proven ability in the execution of complex initiatives within the marketing mix which require tactful cross-functional execution* Strong verbal, written, and interpersonal communications skills and ability to communicate to a variety of groups and audiences efficiently and productively* Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials* Ability to successfully work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materials* Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking* Bachelor’s degree with at least 10 years of marketing experience, **or*** Master’s degree or PhD with at least 8 years of marketing experience* 8+ years of pharmaceutical/biotech industry experience* A minimum of 4-6 years in product marketing or advertising focused on consumers or patients* Bachelor’s degree in marketing or related fields required.* Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment, and performance management* Ability to analyze customer insights; understands market dynamics, and connect tactics with customer engagement objectives* Excellent interpersonal skills with ability to coordinate and lead strategic partners, key stakeholders, and internal teams for strong collaboration & teamwork* Excellent communications skills with an ability to effectively communicate both orally and written* Willingness to travel up to 20%, attend conferences, market research, meetings with key stakeholders* Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.* Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.* Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. #J-18808-Ljbffr