Senior Manager, Platform Strategy & Audience Engagement
Brigham Young University, Provo, Utah, us, 84605
Why Work at BYU
As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University’s Mission: "To assist individuals in their quest for perfection and eternal life."
Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work.
Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.
Senior Manager, Platform Strategy & Audience Engagement BYUtv | BYUradio is seeking a visionary Senior Platform Manager to lead digital platforms and scheduled content and drive audience engagement across apps, websites, and programming. At BYU Broadcasting, we create content that entertains, uplifts, and inspires, rooted in values and creativity. You’ll join a collaborative, data-driven environment where your leadership shapes how millions experience our content and makes a measurable impact. (Explore our inspiring content at byutv.org and byuradio.org.)
What You’ll Do In This Position
Lead strategy for BYUtv and BYUradio platforms, aligning programming, product experiences, and audience engagement initiatives
Mentor and guide managers across Digital Product & Merchandising, Programming, and Customer Engagement
Use analytics and audience insights to inform scheduling, content discoverability, and marketing campaigns
Collaborate with Marketing, Creative, and Technology teams to innovate and elevate platform experiences
Champion cross-platform storytelling, personalization, and engagement initiatives that grow and retain audiences
Required What qualifies you for this role:
A firm commitment to the mission of BYU and BYU Broadcasting
Bachelor’s degree in marketing, media, communications, or a related field; advanced degree a plus.
7+ years of leadership experience in digital media, product management, programming, or audience engagement
Strong strategic thinking, leadership, and people management skills
Expertise with analytics tools, UX/UI best practices, CRM/CEM platforms, and digital/OTT ecosystems
Experience integrating digital platforms, programming strategy, and customer lifecycle initiatives to drive audience growth and engagement
Preferred
Familiarity with entertainment programming, digital merchandising, UX/UI best practices, CRM/CEM platforms (e.g., Salesforce, Adobe Experience Cloud).
Experience with OTT and app ecosystems, as well as traditional and digital broadcast scheduling.
Proven success driving innovation in cross-platform audience engagement and retention.
Join us and lead digital experiences that inspire, engage, and grow audiences worldwide!
What We Offer In Return In addition to our competitive pay structure, this position comes with fantastic benefits, including:
401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
Employee assistance program, available to the employee and all members of their household
Tuition benefits for employees and eligible family members
Access to athletic facilities
Excellent medical/dental benefits
Short/long-term disability benefits
Paid parental and maternity leave
Wellness Program
Free on-campus parking
Free UTA passes for employees, spouses, and qualified dependents
Discounts at the BYU Store and for many events at BYU
Pay Grade 55
Typical Starting Pay $92,000 - $119,000
Please attach a resume and cover letter when applying.
If the job has a post-end date, the last day to apply is the day before by 11:59 pm MST. If the job doesn’t have a post-end date, the job could close at any time on any day**
Required Documents All Staff positions require a resume. Refer to the Job Posting for any additional required documents.
Eligibility Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.
Equal Opportunity Employer Brigham Young University is an equal opportunity employer, including disability and protected veteran status.
About BYU Brigham Young University is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!
#J-18808-Ljbffr
Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work.
Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.
Senior Manager, Platform Strategy & Audience Engagement BYUtv | BYUradio is seeking a visionary Senior Platform Manager to lead digital platforms and scheduled content and drive audience engagement across apps, websites, and programming. At BYU Broadcasting, we create content that entertains, uplifts, and inspires, rooted in values and creativity. You’ll join a collaborative, data-driven environment where your leadership shapes how millions experience our content and makes a measurable impact. (Explore our inspiring content at byutv.org and byuradio.org.)
What You’ll Do In This Position
Lead strategy for BYUtv and BYUradio platforms, aligning programming, product experiences, and audience engagement initiatives
Mentor and guide managers across Digital Product & Merchandising, Programming, and Customer Engagement
Use analytics and audience insights to inform scheduling, content discoverability, and marketing campaigns
Collaborate with Marketing, Creative, and Technology teams to innovate and elevate platform experiences
Champion cross-platform storytelling, personalization, and engagement initiatives that grow and retain audiences
Required What qualifies you for this role:
A firm commitment to the mission of BYU and BYU Broadcasting
Bachelor’s degree in marketing, media, communications, or a related field; advanced degree a plus.
7+ years of leadership experience in digital media, product management, programming, or audience engagement
Strong strategic thinking, leadership, and people management skills
Expertise with analytics tools, UX/UI best practices, CRM/CEM platforms, and digital/OTT ecosystems
Experience integrating digital platforms, programming strategy, and customer lifecycle initiatives to drive audience growth and engagement
Preferred
Familiarity with entertainment programming, digital merchandising, UX/UI best practices, CRM/CEM platforms (e.g., Salesforce, Adobe Experience Cloud).
Experience with OTT and app ecosystems, as well as traditional and digital broadcast scheduling.
Proven success driving innovation in cross-platform audience engagement and retention.
Join us and lead digital experiences that inspire, engage, and grow audiences worldwide!
What We Offer In Return In addition to our competitive pay structure, this position comes with fantastic benefits, including:
401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
Employee assistance program, available to the employee and all members of their household
Tuition benefits for employees and eligible family members
Access to athletic facilities
Excellent medical/dental benefits
Short/long-term disability benefits
Paid parental and maternity leave
Wellness Program
Free on-campus parking
Free UTA passes for employees, spouses, and qualified dependents
Discounts at the BYU Store and for many events at BYU
Pay Grade 55
Typical Starting Pay $92,000 - $119,000
Please attach a resume and cover letter when applying.
If the job has a post-end date, the last day to apply is the day before by 11:59 pm MST. If the job doesn’t have a post-end date, the job could close at any time on any day**
Required Documents All Staff positions require a resume. Refer to the Job Posting for any additional required documents.
Eligibility Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.
Equal Opportunity Employer Brigham Young University is an equal opportunity employer, including disability and protected veteran status.
About BYU Brigham Young University is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!
#J-18808-Ljbffr