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Sales Manager - Automotive Aftermarket

Plasma International, New Bremen, Ohio, United States

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A global automotive technology business is seeking a Senior Sales Manager – Europe to lead growth across the automotive and commercial vehicle aftermarket.

This role combines hands‑on commercial leadership with strategic responsibility for shaping go-to‑market execution across Europe. You will lead a direct sales team alongside a network of manufacturing representatives, working closely with major aftermarket customers and partners.

The role This is a senior commercial leadership position with direct accountability for European aftermarket revenue and team performance.

Take full responsibility for European aftermarket revenue generation, ensuring consistent pipeline growth across existing and new customer accounts

Lead and coordinate a direct European sales team and external manufacturing representatives, ensuring strong market coverage and execution

Expand market share with established customers while actively developing new accounts and distribution opportunities

Build and maintain senior relationships with key customer decision‑makers, supporting account owners on strategic engagements

Set sales targets and provide revenue input into annual plans, quarterly forecasts, and long‑range growth strategies

Design and implement effective sales structures, processes, and go‑to‑market models to support scalable growth

Invest in the training, development, and ongoing motivation of the sales team, building a high‑performance culture

This role requires a leader who understands the European aftermarket landscape and how to drive growth through both people and process.

Proven sales leadership experience within the European automotive aftermarket

Extensive knowledge of the European automotive aftermarket distributer network

Track record of delivering €20M+ revenue and sustained growth across Europe

Experience leading direct sales teams and managing indirect or representative‑based sales models

Strong understanding of aftermarket customer dynamics, distribution models, and service‑driven value propositions

Ability to operate with urgency, accountability, and commercial discipline

Prior exposure to OEM sales environments or close collaboration with OEM customers

Experience operating in businesses supplying technically differentiated or mission‑critical products

Background in organisations undergoing growth, transformation, or market expansion

Personal profile

Strategic, commercially minded leader with strong analytical and decision‑making capability

Confident communicator and negotiator, able to influence at all levels internally and externally

Comfortable operating in fast‑paced, multi‑priority environments

Bachelor’s degree in Business, Marketing, or equivalent experience

Fluent in German and English

Why consider this opportunity This role offers the chance to take ownership of a significant European aftermarket business, with real influence over strategy, structure, and execution. You’ll be trusted to build momentum, shape the sales organisation, and deliver meaningful growth in a dynamic automotive environment.

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