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Marketing Manager

SalaryGuide, Nashville, Tennessee, United States, 37247

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Responsibilities

Own the brand voice and brand messaging across all channels ensuring it shows up consistently across campaigns, launches, the website, email, social, PR, in-person moments, and community touch points.

Make sure every digital and in person interaction feels intentional, connected, and clearly part of the same brand story.

Use performance data, cohort insights, and testing to guide decisions, improve the full customer journey (from first click to checkout), and influence product, merchandising, and promo direction.

Own and manage a six figure per month marketing budget across various paid channels

Plan, execute, and optimize Meta (Facebook/Instagram) ad campaigns

Plan, execute, and optimize Google Ad campaigns

Plan, execute, and optimize TikTok ad campaigns

Execute and optimize email marketing campaigns

Requirements

Bachelors Degree or higher

Must be based in Nashville, or willing to relocate for this position. Remote applications will not be considered.

Minimum 5 years of hands-on performance and brand marketing experience across multiple channels

Highly creative, self-starter work ethic, bringing new, original ideas to the overall marketing strategy.

Direct experience managing performance and/or brand marketing budgets

Meta Ads Manager

Google Ads

TikTok Ads

Klaviyo

Preferred Benefits

Unlimited PTO - Take the time you need! Rest, recharge, and come back inspired.

Summer Fridays - Log off early on Fridays all summer long.

Mental Health & Sick Days - No questions asked. Your well-being, mind and body, always comes first.

Employee Discounts - Enjoy 40% off all full-price items. Your closet (and your wallet) will thank you.

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