This dynamic hands-on and entrepreneurial position is responsible for delivering sales growth of a premium grass-fed beef business. This position also works very closely with the Ranch Manager to plan and facilitate on-site experiences for ranch guests and VIPs.
Duties and Responsibilities
Lead all sales and marketing activities, which may include:
Craft and deploy high-impact social media strategies to increase audience engagement and community growth
Optimize website performance and e-commerce operations to improve user journey and maximize checkout conversion rates
Design multi-channel marketing campaigns to drive sales and brand awareness
Grow and develop strategic partnerships
Develop and monitor performance KPIs to monitor sales growth, and ROI of marketing activities via Google Analytics
Manage and support Ranch events and customer experience
Provide planning, and both on-site and off-site support for customer events
Provide hands-on support during events, including facilities preparation, hospitality, and cleanup
Coordinate or perform tasks associated with events, which may include supply pickup, facilitating guest transportation or other related needs
Recommended Qualifications
Experience in digital marketing and strategy, and e-commerce platforms
Experience developing custom events for a broad range of clients, up to and including C-suite personnel and executives
Hands‑on ranch or farm experience
A self-starter with resourceful thinking, and a willingness to do some manual labor
Working Conditions
Ranching Environment with on-site lodging and guest facilities
Local travel as needed for support of ranch operations and hospitality duties – expectation is 20%
Responsibility for Safety, Health & Environmental
Individual is expected to perform job duties safely and in compliance with documentation outlined in the Safety, Health & Environmental system.
Quality
Individual is expected to perform job duties in compliance with defined management system requirements.
#J-18808-Ljbffr
Duties and Responsibilities
Lead all sales and marketing activities, which may include:
Craft and deploy high-impact social media strategies to increase audience engagement and community growth
Optimize website performance and e-commerce operations to improve user journey and maximize checkout conversion rates
Design multi-channel marketing campaigns to drive sales and brand awareness
Grow and develop strategic partnerships
Develop and monitor performance KPIs to monitor sales growth, and ROI of marketing activities via Google Analytics
Manage and support Ranch events and customer experience
Provide planning, and both on-site and off-site support for customer events
Provide hands-on support during events, including facilities preparation, hospitality, and cleanup
Coordinate or perform tasks associated with events, which may include supply pickup, facilitating guest transportation or other related needs
Recommended Qualifications
Experience in digital marketing and strategy, and e-commerce platforms
Experience developing custom events for a broad range of clients, up to and including C-suite personnel and executives
Hands‑on ranch or farm experience
A self-starter with resourceful thinking, and a willingness to do some manual labor
Working Conditions
Ranching Environment with on-site lodging and guest facilities
Local travel as needed for support of ranch operations and hospitality duties – expectation is 20%
Responsibility for Safety, Health & Environmental
Individual is expected to perform job duties safely and in compliance with documentation outlined in the Safety, Health & Environmental system.
Quality
Individual is expected to perform job duties in compliance with defined management system requirements.
#J-18808-Ljbffr