The Campaign Manager will own the tactical execution of omni‑channel operations and customer engagement campaigns, with a primary focus on building, launching, and optimizing journeys in Braze. This role is a mix of 60% hands‑on campaign production with 40% data‑driven insight generation.
Key Responsibilities
Build, launch, and optimize omni‑channel customer engagement campaigns using Braze (email, push, in‑app, SMS)
Translate marketing briefs into executable workflows, segmentation logic, and personalized messaging strategies
Partner with creative, product, and marketing teams to ensure campaigns align with brand, UX, and business goals
Apply segment filters, exclusions, priority rules, and frequency‑cap governance to prevent unintended overlap or channel conflicts
Conduct QA across segmentation, triggers, personalization, and channel logic to ensure accuracy and compliance with best practices
Monitor campaign performance using Braze, Adobe Analytics, and internal dashboards to identify trends and opportunities
Perform post‑campaign analysis to determine effectiveness, generate insights, and recommend enhancements
Maintain documentation, operational processes, and campaign standards to drive efficiency and consistency.
Required Skills
Hands‑on experience building and deploying campaigns in Braze.
Strong understanding of omni‑channel customer engagement and lifecycle marketing.
Ability to analyze campaign performance data and translate findings into actionable insights.
Proficiency in managing complex workflows, segmentation, and personalization logic.
Ability to apply segmentation controls, exclusions, and frequency‑cap rules to ensure clean audience targeting and channel prioritization.
Strong communication and cross‑functional collaboration skills.
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Key Responsibilities
Build, launch, and optimize omni‑channel customer engagement campaigns using Braze (email, push, in‑app, SMS)
Translate marketing briefs into executable workflows, segmentation logic, and personalized messaging strategies
Partner with creative, product, and marketing teams to ensure campaigns align with brand, UX, and business goals
Apply segment filters, exclusions, priority rules, and frequency‑cap governance to prevent unintended overlap or channel conflicts
Conduct QA across segmentation, triggers, personalization, and channel logic to ensure accuracy and compliance with best practices
Monitor campaign performance using Braze, Adobe Analytics, and internal dashboards to identify trends and opportunities
Perform post‑campaign analysis to determine effectiveness, generate insights, and recommend enhancements
Maintain documentation, operational processes, and campaign standards to drive efficiency and consistency.
Required Skills
Hands‑on experience building and deploying campaigns in Braze.
Strong understanding of omni‑channel customer engagement and lifecycle marketing.
Ability to analyze campaign performance data and translate findings into actionable insights.
Proficiency in managing complex workflows, segmentation, and personalization logic.
Ability to apply segmentation controls, exclusions, and frequency‑cap rules to ensure clean audience targeting and channel prioritization.
Strong communication and cross‑functional collaboration skills.
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