Description
Shopbop and Zappos, Amazon subsidiaries, is looking for a Digital Marketing Associate to support in the day-to-day execution of our Digital Marketing programs. This role will support in paid SEM, social, and affiliates, and will be responsible for managing and improving our creative briefing process. Teamwork, time management, strong communication skills, and attention to detail are crucial for success in this role.
Key job responsibilities
Support the launch of new strategies across our brand and performance marketing channels
Responsible for overseeing the creative briefing process, and identifying opportunities for improvement
Responsible for asset and copy distribution
Manage the promotional calendar from the paid media side, ensuring all agencies receive the most up to date details
Manage the execution of our COOP and brand partnership campaigns
Put together creative recaps to walk our creative and editorial team through creative wins and best practices
Review all previews of ads before launch, ensuring these align with business best practices
Communicating campaign deliverables, objectives and timelines to all cross-functional teams
Create competitive studies, gather insights and distill findings
Manage cross-channel status meetings and communication leveraging existing tools; define agendas for project kick off meetings
Work cross functionally across different marketing and creative teams (influencer, editorial, creative, organic social, etc)
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Key job responsibilities
Support the launch of new strategies across our brand and performance marketing channels
Responsible for overseeing the creative briefing process, and identifying opportunities for improvement
Responsible for asset and copy distribution
Manage the promotional calendar from the paid media side, ensuring all agencies receive the most up to date details
Manage the execution of our COOP and brand partnership campaigns
Put together creative recaps to walk our creative and editorial team through creative wins and best practices
Review all previews of ads before launch, ensuring these align with business best practices
Communicating campaign deliverables, objectives and timelines to all cross-functional teams
Create competitive studies, gather insights and distill findings
Manage cross-channel status meetings and communication leveraging existing tools; define agendas for project kick off meetings
Work cross functionally across different marketing and creative teams (influencer, editorial, creative, organic social, etc)
#J-18808-Ljbffr