Demand Generation Campaigns Manager
Pivotal Health, Los Angeles, California, United States, 90079
About Pivotal Health
Pivotal Health is the leading technology platform that helps healthcare providers get paid fairly in an increasingly complex reimbursement landscape.
Today, many providers face persistent underpayment from health insurance companies, despite delivering high-quality care. While processes like IDR (Independent Dispute Resolution) were designed to promote fairness, they’re often administrative-heavy, time-consuming, and difficult to navigate without the right tools.
Pivotal Health combines software, data, and service into a seamlessly integrated, AI-driven platform that simplifies these complex reimbursement workflows. We help providers efficiently dispute underpaid claims, reduce administrative burden, and recover the reimbursement they’re entitled to; without adding more work to already stretched teams.
Our full-service IDR solution is just the starting point. We’re building solutions that enable providers to operate with clarity, control, and confidence across the reimbursement journey.
About this Role We’re looking for a Demand Generation & Campaigns Manager to own and scale Pivotal’s B2B demand generation engine. This role is responsible for driving top‑of‑funnel growth, building and executing multi‑channel campaigns, and partnering closely with Sales and RevOps to convert interest into qualified pipeline.
This is an exciting opportunity for someone who can think strategically, execute quickly, and thrives in a fast‑paced startup environment. You’ll work across email, paid and organic channels, content, partnerships, and outbound campaigns, while collaborating with our Events Manager on event‑driven demand programs.
What You’ll Own
Demand Generation & Campaign Strategy
Develop and execute integrated demand generation campaigns across:
Email & nurture programs
Paid advertising (retargeting/display, LinkedIn, sponsored placements, SEM)
Social (LinkedIn)
Content‑driven campaigns (case studies, webinars, whitepapers)
Partner and co‑marketing initiatives
Collaborate with Events Manager to maximize events impact on demand
Build campaign plans that align with business priorities, ICPs, and sales motions across multiple provider specialties.
Email & Lifecycle Marketing
Own email as a core growth channel:
Lead generation campaigns
Nurture programs across funnel stages
Re‑engagement and expansion campaigns
Continuously test, optimize, and improve subject lines, messaging, cadence, and conversion.
Sales & Outbound Collaboration
Partner closely with Sales to:
Design outbound and account‑based campaigns
Support sales motions with campaign‑driven messaging
Align marketing campaigns with sales priorities and territories
Define, document, and continuously improve lead handoff and feedback loops in partnership with Sales and RevOps.
Analytics, Attribution & Optimization
Partner with RevOps to:
Track campaign performance, attribution, and ROI
Monitor funnel conversion rates and pipeline impact
Use data to prioritize channels, audiences, and tactics
Regularly report on performance and insights to leadership
Who You Are
5+ years of experience in B2B demand generation or SaaS growth marketing
Must be located in LA area, and willing to travel into Santa Monica on a regular cadence
Proven experience running multi‑channel B2B campaigns that drive pipeline
Strong hands‑on experience with:
Email marketing and nurture programs
Paid digital channels (e.g. Display, SEM LinkedIn Ads)
Marketing automation and CRM (HubSpot experience strongly preferred)
Experience partnering closely with Sales and RevOps
Comfortable working in a fast‑moving, early‑stage environment
Extra Credit Points
Experience marketing to healthcare, health systems and/or providers
Experience working with partners or channel marketing
Why You’ll Love Working Here
Real ownership, real impact:
Own the end‑to‑end B2B demand engine and see your campaigns directly influence pipeline, revenue, and company growth.
Build, not maintain:
Help design and scale demand generation from the ground up—shaping strategy, processes, and best practices as the company grows.
Tight cross‑functional collaboration:
Partner closely with Sales, RevOps, Events, and Marketing leadership in a low‑ego, highly collaborative environment.
Mission that matters:
Your work supports healthcare providers and protects patients—this isn’t just growth for growth’s sake, it’s impact with purpose.
Startup pace, smart execution:
Operate in a fast‑moving environment where experimentation is encouraged, data guides decisions, and strong ideas move quickly.
We’re a collaborative, low‑ego team on a mission to make healthcare reimbursement fairer for providers. While we primarily hire around our core hubs–Los Angeles and New York–we remain open to exceptional talent outside those regions. Remote and hybrid flexibility varies by role and team, and is outlined in each job description. We're a collaborative, low-ego team on a mission to make healthcare reimbursement fairer for providers. While we primarily hire around our core hubs–Los Angeles and New York–we remain open to exceptional talent outside those regions. Remote and hybrid flexibility varies by role and team, and is outlined in each job description.
If you’re excited by solving complex problems and making a real-world impact, we’d love to hear from you.
Benefits Include:
Competitive compensation, including equity
Full health, dental, and vision coverage
Retirement savings plan through 401(k)
Flexible time off
Opportunities for company‑wide connection and events
Ready to Make an Impact?
We’re building something meaningful; and we want you on the team.
Bring your ideas, curiosity, and drive, and let’s transform healthcare reimbursement together.
Employment Information Work Authorization
Candidates must be authorized to work in the United States without current or future employer sponsorship.
Equal Employment Opportunity
Pivotal Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.
Reasonable Accommodations
Pivotal Health provides reasonable accommodations for qualified individuals with disabilities in accordance with applicable laws. If you need assistance during the application or interview process, please let us know.
Background Checks
Employment is contingent upon successful completion of applicable background checks, where permitted by law.
At‑Will Employment
Employment with Pivotal Health is at-will and may be terminated by either party at any time, with or without cause or notice, in accordance with applicable law.
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Today, many providers face persistent underpayment from health insurance companies, despite delivering high-quality care. While processes like IDR (Independent Dispute Resolution) were designed to promote fairness, they’re often administrative-heavy, time-consuming, and difficult to navigate without the right tools.
Pivotal Health combines software, data, and service into a seamlessly integrated, AI-driven platform that simplifies these complex reimbursement workflows. We help providers efficiently dispute underpaid claims, reduce administrative burden, and recover the reimbursement they’re entitled to; without adding more work to already stretched teams.
Our full-service IDR solution is just the starting point. We’re building solutions that enable providers to operate with clarity, control, and confidence across the reimbursement journey.
About this Role We’re looking for a Demand Generation & Campaigns Manager to own and scale Pivotal’s B2B demand generation engine. This role is responsible for driving top‑of‑funnel growth, building and executing multi‑channel campaigns, and partnering closely with Sales and RevOps to convert interest into qualified pipeline.
This is an exciting opportunity for someone who can think strategically, execute quickly, and thrives in a fast‑paced startup environment. You’ll work across email, paid and organic channels, content, partnerships, and outbound campaigns, while collaborating with our Events Manager on event‑driven demand programs.
What You’ll Own
Demand Generation & Campaign Strategy
Develop and execute integrated demand generation campaigns across:
Email & nurture programs
Paid advertising (retargeting/display, LinkedIn, sponsored placements, SEM)
Social (LinkedIn)
Content‑driven campaigns (case studies, webinars, whitepapers)
Partner and co‑marketing initiatives
Collaborate with Events Manager to maximize events impact on demand
Build campaign plans that align with business priorities, ICPs, and sales motions across multiple provider specialties.
Email & Lifecycle Marketing
Own email as a core growth channel:
Lead generation campaigns
Nurture programs across funnel stages
Re‑engagement and expansion campaigns
Continuously test, optimize, and improve subject lines, messaging, cadence, and conversion.
Sales & Outbound Collaboration
Partner closely with Sales to:
Design outbound and account‑based campaigns
Support sales motions with campaign‑driven messaging
Align marketing campaigns with sales priorities and territories
Define, document, and continuously improve lead handoff and feedback loops in partnership with Sales and RevOps.
Analytics, Attribution & Optimization
Partner with RevOps to:
Track campaign performance, attribution, and ROI
Monitor funnel conversion rates and pipeline impact
Use data to prioritize channels, audiences, and tactics
Regularly report on performance and insights to leadership
Who You Are
5+ years of experience in B2B demand generation or SaaS growth marketing
Must be located in LA area, and willing to travel into Santa Monica on a regular cadence
Proven experience running multi‑channel B2B campaigns that drive pipeline
Strong hands‑on experience with:
Email marketing and nurture programs
Paid digital channels (e.g. Display, SEM LinkedIn Ads)
Marketing automation and CRM (HubSpot experience strongly preferred)
Experience partnering closely with Sales and RevOps
Comfortable working in a fast‑moving, early‑stage environment
Extra Credit Points
Experience marketing to healthcare, health systems and/or providers
Experience working with partners or channel marketing
Why You’ll Love Working Here
Real ownership, real impact:
Own the end‑to‑end B2B demand engine and see your campaigns directly influence pipeline, revenue, and company growth.
Build, not maintain:
Help design and scale demand generation from the ground up—shaping strategy, processes, and best practices as the company grows.
Tight cross‑functional collaboration:
Partner closely with Sales, RevOps, Events, and Marketing leadership in a low‑ego, highly collaborative environment.
Mission that matters:
Your work supports healthcare providers and protects patients—this isn’t just growth for growth’s sake, it’s impact with purpose.
Startup pace, smart execution:
Operate in a fast‑moving environment where experimentation is encouraged, data guides decisions, and strong ideas move quickly.
We’re a collaborative, low‑ego team on a mission to make healthcare reimbursement fairer for providers. While we primarily hire around our core hubs–Los Angeles and New York–we remain open to exceptional talent outside those regions. Remote and hybrid flexibility varies by role and team, and is outlined in each job description. We're a collaborative, low-ego team on a mission to make healthcare reimbursement fairer for providers. While we primarily hire around our core hubs–Los Angeles and New York–we remain open to exceptional talent outside those regions. Remote and hybrid flexibility varies by role and team, and is outlined in each job description.
If you’re excited by solving complex problems and making a real-world impact, we’d love to hear from you.
Benefits Include:
Competitive compensation, including equity
Full health, dental, and vision coverage
Retirement savings plan through 401(k)
Flexible time off
Opportunities for company‑wide connection and events
Ready to Make an Impact?
We’re building something meaningful; and we want you on the team.
Bring your ideas, curiosity, and drive, and let’s transform healthcare reimbursement together.
Employment Information Work Authorization
Candidates must be authorized to work in the United States without current or future employer sponsorship.
Equal Employment Opportunity
Pivotal Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.
Reasonable Accommodations
Pivotal Health provides reasonable accommodations for qualified individuals with disabilities in accordance with applicable laws. If you need assistance during the application or interview process, please let us know.
Background Checks
Employment is contingent upon successful completion of applicable background checks, where permitted by law.
At‑Will Employment
Employment with Pivotal Health is at-will and may be terminated by either party at any time, with or without cause or notice, in accordance with applicable law.
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