You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.# **Job Responsibilities****Job Description**The **Manager of Direct Marketing** is responsible for managing the development, execution, and optimization of direct marketing campaigns. Responsible for all administrative and analytical support required by department and organization within Marketing across all Genting America’s East properties related to direct marketing functions as required. Duties include but are not limited to:**License Level**: This is a gaming-licensed position. This position may have access to sensitive customer information.
Nothing in this description shall be interpreted to give this position the ability to make discretionary decisions or develop and implement policies that will have long term impact on gaming operations.**Essential Functions:*** Develop and implement direct marketing strategies to support business goals including customer acquisition, retention, and reactivation.* Manage the end-to-end execution of direct marketing campaigns including concept development, creative requests, segmentation, production, deployment scheduling, and performance analysis.* Collaborate with cross-functional teams including analytics, advertising, and promotions and events to ensure cohesive messaging and campaign alignment.* Oversee list management and segmentation strategies to target customers effectively and maximize ROI.* Ensure compliance with all legal and regulatory guidelines.* Manage vendor relationships, budgets, and timelines related to direct marketing activities.* Works with departments across the organization to identify, develop and execute opportunities for marketing through direct marketing channels.* Review and maintain annual departmental budget, track expenditures and manage efficiency* Leads and manages multiple projects simultaneously and setting priorities to ensure timely completion* Processes and maintains a thorough understanding of our Casino Management Systems and related database report writing software* Assists in hiring, directing, training and development of staffing, supervision and training of marketing staff* Facilitates and ensures that performance reviews of all employees within the department are completed on a yearly basis**Core Competencies:*** Demonstrates consistent regard and dedication to guests, vendors, colleagues and the Company by being engaged, interested and productive* Demonstrates a working knowledge of our marketplace; actively and collaboratively assists in building the best practices necessary for the Company’s success* Demonstrates an understanding of the impact actions and decisions have on the Company both financially and on guest relations* Demonstrates the courage and initiative to present new ideas and perspective to create positive results* Exhibits respectful consideration of viewpoints, situations and others* Put the guest at the forefront of every decision**Essential Requirements:*** Experience coordinating and executing campaigns across various direct marketing channels such as direct mail, email, SMS, telemarketing, and digital retargeting from list generation to approval of lives during deployment.* Ability to review and contribute to compelling marketing copy that drives engagement.* Ability to manage relationships with external vendors to ensure campaign delivery.* Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.* Knowledge of data privacy regulations and best practices in handling customer data securely and ethically.* Advanced knowledge of all legal and regulatory guidelines.* Working knowledge of Microsoft Office, including Access.* Knowledge of relational database management systems including SQL and or Oracle.* Previous experience with database software/web applications.* Fluency in data management and reporting tools.**Administration:*** Manages property calendars to successfully complete monthly communication schedules* Input invoices and track expenses* Assists in creative review process with Advertising and Promotions* Assist in special projects* Maintains a professional appearance at all times* Promote positive public and team member relations* Perform other duties as assigned**Job Requirements**
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.*Physical and Mental Demands:*The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job.While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least thirty (30) pounds, and varied instances of standing/walking. *Language Skills:*Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents.
Ability to respond to common inquiries from other employees or guests. Fluency in English required, second language a plus. Ability to write detailed instructions and correspondence.
Ability to effectively present information in one-on-one and group situations.*Mathematical Skills & Reasoning Ability:*Ability to compute basic mathematical calculations. Ability to decipher various reports and maintain reports upon request.*Work Environment:*The work environment characteristics described here are representative of those that exists while Team Members are performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.* The noise level in the work environment is typically moderate. When on the casino, kitchen, restaurant or property floor or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.* Due to the unpredictable nature of the hospitality/entertainment industry, Team Members must be able to work varying schedules to reflect the business needs of the property.* The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation or any other status protected by law. We welcome the strength of diversity in our workforce.*Knowledge/Work Experience:** Must be 18 years or older and have the ability to obtain and maintain the appropriate license pursuant to the New York Gaming Commission regulations* BA/BS in related field and/or a combination of education and relevant work experience* Four (4) years’ experience in data management* Previous experience in a resort casino strongly preferred* Minimum of (2) two years’ experience with forward facing marketing programs with special consideration for analytical team supervision.* Working knowledge of all property marketing systems including property CMS, gaming and hospitality systems## #J-18808-Ljbffr
Nothing in this description shall be interpreted to give this position the ability to make discretionary decisions or develop and implement policies that will have long term impact on gaming operations.**Essential Functions:*** Develop and implement direct marketing strategies to support business goals including customer acquisition, retention, and reactivation.* Manage the end-to-end execution of direct marketing campaigns including concept development, creative requests, segmentation, production, deployment scheduling, and performance analysis.* Collaborate with cross-functional teams including analytics, advertising, and promotions and events to ensure cohesive messaging and campaign alignment.* Oversee list management and segmentation strategies to target customers effectively and maximize ROI.* Ensure compliance with all legal and regulatory guidelines.* Manage vendor relationships, budgets, and timelines related to direct marketing activities.* Works with departments across the organization to identify, develop and execute opportunities for marketing through direct marketing channels.* Review and maintain annual departmental budget, track expenditures and manage efficiency* Leads and manages multiple projects simultaneously and setting priorities to ensure timely completion* Processes and maintains a thorough understanding of our Casino Management Systems and related database report writing software* Assists in hiring, directing, training and development of staffing, supervision and training of marketing staff* Facilitates and ensures that performance reviews of all employees within the department are completed on a yearly basis**Core Competencies:*** Demonstrates consistent regard and dedication to guests, vendors, colleagues and the Company by being engaged, interested and productive* Demonstrates a working knowledge of our marketplace; actively and collaboratively assists in building the best practices necessary for the Company’s success* Demonstrates an understanding of the impact actions and decisions have on the Company both financially and on guest relations* Demonstrates the courage and initiative to present new ideas and perspective to create positive results* Exhibits respectful consideration of viewpoints, situations and others* Put the guest at the forefront of every decision**Essential Requirements:*** Experience coordinating and executing campaigns across various direct marketing channels such as direct mail, email, SMS, telemarketing, and digital retargeting from list generation to approval of lives during deployment.* Ability to review and contribute to compelling marketing copy that drives engagement.* Ability to manage relationships with external vendors to ensure campaign delivery.* Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.* Knowledge of data privacy regulations and best practices in handling customer data securely and ethically.* Advanced knowledge of all legal and regulatory guidelines.* Working knowledge of Microsoft Office, including Access.* Knowledge of relational database management systems including SQL and or Oracle.* Previous experience with database software/web applications.* Fluency in data management and reporting tools.**Administration:*** Manages property calendars to successfully complete monthly communication schedules* Input invoices and track expenses* Assists in creative review process with Advertising and Promotions* Assist in special projects* Maintains a professional appearance at all times* Promote positive public and team member relations* Perform other duties as assigned**Job Requirements**
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.*Physical and Mental Demands:*The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job.While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least thirty (30) pounds, and varied instances of standing/walking. *Language Skills:*Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents.
Ability to respond to common inquiries from other employees or guests. Fluency in English required, second language a plus. Ability to write detailed instructions and correspondence.
Ability to effectively present information in one-on-one and group situations.*Mathematical Skills & Reasoning Ability:*Ability to compute basic mathematical calculations. Ability to decipher various reports and maintain reports upon request.*Work Environment:*The work environment characteristics described here are representative of those that exists while Team Members are performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.* The noise level in the work environment is typically moderate. When on the casino, kitchen, restaurant or property floor or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.* Due to the unpredictable nature of the hospitality/entertainment industry, Team Members must be able to work varying schedules to reflect the business needs of the property.* The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation or any other status protected by law. We welcome the strength of diversity in our workforce.*Knowledge/Work Experience:** Must be 18 years or older and have the ability to obtain and maintain the appropriate license pursuant to the New York Gaming Commission regulations* BA/BS in related field and/or a combination of education and relevant work experience* Four (4) years’ experience in data management* Previous experience in a resort casino strongly preferred* Minimum of (2) two years’ experience with forward facing marketing programs with special consideration for analytical team supervision.* Working knowledge of all property marketing systems including property CMS, gaming and hospitality systems## #J-18808-Ljbffr