The Email Marketing Manager will own our email channel as both a growth driver and a creative engagement channel. You will set send strategy, manage the email calendar, and use data and deliverability best practices to improve performance and ensure the right messages reach the right audiences at the right time. You’ll also keep emails fresh, punchy, and relevant by evolving templates, formats, and content.
You will sit on the Digital Demand Gen team and work closely with Marketing Ops, Campaign Managers, Creative, and the broader Marketing organization. In this role, you’ll combine hands‑on Marketo execution and thoughtful database management with experimentation across segmentation, personalization, messaging, and email design to improve engagement, reduce fatigue, and maximize impact.
This role is ideal for someone who enjoys combining analytical rigor with creative iteration, and wants to build email programs that are both effective and enjoyable to receive.
What You’ll Do
Use email to drive pipeline and revenue
Build and run nurture programs, drip campaigns, newsletters, email blasts, and campaign sends that support pipeline generation and sales goals
Partner with Demand Gen and Sales to align targeting, timing, and messaging for lead conversion and opportunity creation
Execute email programs in Marketo
Build, QA, launch, and optimize emails, lists, and basic automation in Marketo
Maintain scalable templates and workflows to improve speed and consistency
Own email planning and send strategy
Manage the email calendar and coordinate sends across teams to balance pipeline priorities, frequency, and audience experience
Improve performance, deliverability, and engagement
Monitor key metrics including deliverability, opens, clicks, unsubscribes, MQLs and opportunities, along with downstream conversion
Test subject lines, timing, cadence, targeting, and content to improve results
Support segmentation and database quality
Partner with Marketing Ops to improve list quality, targeting, and database health
Use engagement and behavioral data to refine who we send to and how often
Expand creative execution
Refresh templates, layouts, and formats to keep emails engaging and on-brand
Experiment with new email types and creative approaches to reduce fatigue
Track results and share insights
Report on email and pipeline performance, and recommend improvements across strategy, creative, and targeting
What We’re Looking For
5+ years of experience in email marketing, digital marketing, or demand gen
Highly results-oriented, organized and analytical with a bias for action
Hands‑on Marketo experience building emails, lists, programs, and basic automation
Strong grasp of email best practices, deliverability, segmentation, and performance optimization
Data‑driven and comfortable using insights to improve targeting, messaging, and results
Knowledge of GDPR, CCPA, consent management, and tools like OneTrust
Detail-oriented with strong QA and execution standards
Organized, able to manage multiple campaigns and deadlines
Self‑starter, highly motivated, and proactive in a fast‑moving environment
Team player who collaborates well across Marketing, Ops, Creative, and Sales
Interested in both the analytical and creative sides of email, from testing to template evolution
Familiarity with Salesforce or similar CRM tools is a plus
#J-18808-Ljbffr
You will sit on the Digital Demand Gen team and work closely with Marketing Ops, Campaign Managers, Creative, and the broader Marketing organization. In this role, you’ll combine hands‑on Marketo execution and thoughtful database management with experimentation across segmentation, personalization, messaging, and email design to improve engagement, reduce fatigue, and maximize impact.
This role is ideal for someone who enjoys combining analytical rigor with creative iteration, and wants to build email programs that are both effective and enjoyable to receive.
What You’ll Do
Use email to drive pipeline and revenue
Build and run nurture programs, drip campaigns, newsletters, email blasts, and campaign sends that support pipeline generation and sales goals
Partner with Demand Gen and Sales to align targeting, timing, and messaging for lead conversion and opportunity creation
Execute email programs in Marketo
Build, QA, launch, and optimize emails, lists, and basic automation in Marketo
Maintain scalable templates and workflows to improve speed and consistency
Own email planning and send strategy
Manage the email calendar and coordinate sends across teams to balance pipeline priorities, frequency, and audience experience
Improve performance, deliverability, and engagement
Monitor key metrics including deliverability, opens, clicks, unsubscribes, MQLs and opportunities, along with downstream conversion
Test subject lines, timing, cadence, targeting, and content to improve results
Support segmentation and database quality
Partner with Marketing Ops to improve list quality, targeting, and database health
Use engagement and behavioral data to refine who we send to and how often
Expand creative execution
Refresh templates, layouts, and formats to keep emails engaging and on-brand
Experiment with new email types and creative approaches to reduce fatigue
Track results and share insights
Report on email and pipeline performance, and recommend improvements across strategy, creative, and targeting
What We’re Looking For
5+ years of experience in email marketing, digital marketing, or demand gen
Highly results-oriented, organized and analytical with a bias for action
Hands‑on Marketo experience building emails, lists, programs, and basic automation
Strong grasp of email best practices, deliverability, segmentation, and performance optimization
Data‑driven and comfortable using insights to improve targeting, messaging, and results
Knowledge of GDPR, CCPA, consent management, and tools like OneTrust
Detail-oriented with strong QA and execution standards
Organized, able to manage multiple campaigns and deadlines
Self‑starter, highly motivated, and proactive in a fast‑moving environment
Team player who collaborates well across Marketing, Ops, Creative, and Sales
Interested in both the analytical and creative sides of email, from testing to template evolution
Familiarity with Salesforce or similar CRM tools is a plus
#J-18808-Ljbffr